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FRANCHISE RESALES

Buy a Planet Smoothie Franchise

Planet Smoothie is a US smoothie franchise built around made-to-order blended drinks sold under the tagline “the best-tasting smoothie on the planet.”® Founded in Atlanta in 1995, the brand uses real fruit and a zero-calorie, stevia-based sweetener, positioning its smoothies as lower in sugar and calories than many competitors.

The menu is organised into lifestyle categories such as Superfood, Energy, Protein and Meal Replacement, alongside smoothie bowls and a Planet Kids range. Customers can add Planet Pro® protein enhancements and Supplemental Blasts for extra protein, vitamins or energy. The model is simple to operate and needs no prior food experience, with units running in shopping centres, mall food courts, convenience stores and compact kiosks under single- and multi-unit agreements.

The brand is owned by Kahala Brands, the multi-brand franchisor now part of MTY Food Group, and operates locations across the United States, supported by a customer-loyalty programme and trade across all dayparts.

Latest Resales

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Why buy a Planet Smoothie Franchise?

Buying a Planet Smoothie franchise gives an owner a recognised name in a health-and-wellness category that has stayed resilient as consumers look for better-for-you options. The real-fruit, lower-sugar positioning and a flexible lifestyle menu set the brand apart from volume-led competitors, while proprietary Planet Pro® enhancements and Supplemental Blasts encourage add-on spend and repeat visits through the loyalty programme.

The format is deliberately low-overhead and simple to run: small footprints in shopping centres, food courts, convenience stores and kiosks keep occupancy costs down, and the operation needs no prior food experience. Backing from Kahala Brands (part of MTY Food Group, one of North America’s largest restaurant franchisors) gives owners access to established supply, marketing and operating systems that an independent smoothie bar would have to build alone.

Planet Smoothie Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1995

    • Franchising Since

      1998

    • New Startup Cost

      $128,150 – $488,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $15,000 – $25,000

      for new territories

    • Transfer Fee

      $7,500

    • Royalty Fee

      5%

      of biweekly Gross Sales

    • Marketing Fee

      2%

      of Gross Sales; up to 5%

  • Unit Performance

    • Total Units *

      160

    • New Units Opened *

      13

    • Units Transferred *

      5

    • Avg. Unit revenue *

      $301,137

    * Based on 2025 data reported in the 2026 FDD

Planet Smoothie – Additional  Information

  1. Training & Support

    New franchisees complete around 40 hours of classroom training and 24 hours of on-the-job training covering daily operations, food safety, customer service, equipment, inventory and back-office processes, with up to four days of on-site support from experienced trainers around opening. Ongoing help includes point-of-sale systems, a proprietary communications portal for resources and updates, national and seasonal marketing campaigns, menu development and operations guidance backed by Kahala Brands. Resale buyers should confirm with Planet Smoothie what transfer training and portal and POS access carry over to incoming owners and staff.

  2. Ideal Owner

    Planet Smoothie suits hands-on local operators who enjoy customer service and building a community-focused, high-energy retail space. No prior food experience is required, so the model works for first-time owners as well as experienced multi-unit operators adding an easy-to-run concept. Day to day, owners manage a small team, keep service fast and consistent across all dayparts, drive local marketing and the loyalty programme, and control inventory and costs. People skills, reliability and comfort running a quick-service operation matter more than a culinary background.

  3. Recognition & Awards

    Planet Smoothie was named to Entrepreneur magazine's 2021 Top Food Franchises list, a ranking drawn from the same scoring as its Franchise 500. The brand also carries the backing of parent Kahala Brands, part of MTY Food Group, one of North America's largest multi-brand restaurant franchisors, along with more than 25 years of consumer recognition and an active customer-loyalty following. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community visibility.

  4. Industry / Market

    Planet Smoothie operates in the US juice and smoothie bar segment, which IBISWorld values at roughly $4.5 billion with revenue growing at about 5.3% a year over the past five years. Demand is driven by health-conscious consumers seeking convenient, better-for-you options and by smoothies' use across dayparts as breakfast, a post-workout option, meal replacement or snack. The category is competitive and partly discretionary, so for resale buyers local foot traffic, site quality and repeat custom are key factors in a unit's performance.

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