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FRANCHISE RESALES

Buy a PlayMade Franchise

PlayMade is a bubble tea franchise that originated in Taiwan and built its brand from a Singapore base, opening its first store there in 2017. It is known for handcrafted bobas (tapioca pearls) made fresh in-store daily without preservatives, alongside milk teas and fruit teas that are largely sugar-controlled. Signature flavoured pearls such as black sesame, taro, matcha and passionfruit are supported by ongoing R&D and regular new-flavour launches.

The business runs on a brick-and-mortar, owner-operator model, with stores usually sited in malls and high-traffic retail locations. PlayMade has built a network across Singapore and Malaysia and franchises internationally through several store formats, from compact kiosks to larger cafe-style concepts. Supply chain, ingredient sourcing and product development are handled centrally by the franchisor.

PlayMade positions itself in the premium, freshness-led part of the bubble tea market, setting handmade preparation against volume-led rivals, and has announced plans to expand into the United States. For resale buyers, this is a consumer-facing foodservice business where location, footfall and consistent daily execution drive results.

Latest Resales

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Why buy a PlayMade Franchise?

Buying a PlayMade franchise gives a buyer an established, recognisable bubble tea brand in a category that has grown quickly and proved popular across age groups. The handmade, preservative-free product and signature flavoured pearls give the brand a clear point of difference in a crowded market, and ongoing R&D keeps the menu changing without each owner having to develop products themselves.

Ownership benefits from centralised supply, sourcing deals on raw materials, structured operating procedures and global marketing assets, plus local marketing rebates that share the cost of in-store campaigns. Multiple store formats, from kiosks to cafe concepts, let owners match a site to its location and budget.

PlayMade Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      SGD 50,000 - SGD 120,000

    • Initial Investment

      SGD 80,000 - SGD 72,000

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • Comprehensive training

    • Ongoing support

PlayMade – Additional  Information

  1. Training & Support

    PlayMade supports franchisees through HQ-led training, daily operational assistance and regular store audits to maintain consistency, backed by an established supply chain and central ingredient sourcing. Owners benefit from global R&D with regular new-flavour launches, marketing rebates for local in-store campaigns, and a dedicated PlayMade mobile app offering ordering, loyalty and AI-assisted recommendations on a Fynix CRM platform for membership and automated marketing. Resale buyers should confirm with PlayMade what transfer training and app and CRM access carry over to incoming owners and existing staff when a store changes hands.

  2. Ideal Owner

    The model suits hands-on, operations-led owners comfortable running a fast-paced, consumer-facing beverage store and managing a small team. No prior bubble tea experience is required, as HQ provides training, but owners should be committed to daily quality, consistency and the brand's freshness-first standards. Strong people management, customer service and local marketing instincts help, along with the energy to engage a young, trend-conscious customer base and keep service quick during busy periods.

  3. Recognition & Awards

    PlayMade was recognised at the MARKies Awards Singapore 2026, winning two Bronze honours, Most Effective Use - Mobile and Most Effective Use - Zero-Party Data, for the membership and customer-engagement system behind its mobile app. The brand has positioned itself among the faster-growing bubble tea names to emerge from Singapore and has drawn attention through lifestyle collaborations with brands such as Laneige, Dove and Bape. For resale buyers, brand-level recognition should be weighed alongside the specific store's local reputation, reviews and visibility.

  4. Industry / Market

    Bubble tea has moved from niche to mainstream, driven by younger consumers, demand for customisable drinks and the rise of premium, lower-sugar options. The North American bubble tea market was valued at roughly USD 2.3 billion in 2026 and is projected to reach about USD 10 billion by 2034 (Intel Market Research), fast growth that helps explain PlayMade's announced US expansion plans. Demand concentrates in urban and suburban retail and mall locations with strong foot traffic, making site quality and local competition central considerations for buyers of a single store.

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