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FRANCHISE RESALES

Buy a Poolwerx Franchise

Poolwerx is one of the world’s largest pool and spa service franchises, offering residential and commercial pool maintenance, cleaning, equipment repairs, remodeling, and retail sales of chemicals and equipment. Founded in Australia in 1992, the brand entered the U.S. in 2015 and now operates roughly 100 locations across more than 20 states, part of a global network of over 400 units.

The business runs on a “Hub & Spoke” model that pairs high-visibility retail store hubs with mobile service trucks, letting franchisees combine recurring maintenance contracts, one-off repairs, seasonal projects, and walk-in retail revenue. U.S. operations are headquartered at a 10,000 sq ft training facility and support center in Dallas, Texas.

Poolwerx remains founder-led under CEO John O’Brien, who built the system in Australia before expanding it to the U.S., New Zealand and other markets. The brand positions itself as a structured, technology-enabled alternative in a U.S. pool-service market still dominated by small independent operators, and offers a “Convert and Sell” route for existing pool businesses to rebrand into the network.

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Why buy a Poolwerx Franchise?

Buying a Poolwerx franchise offers entry into a recurring-revenue service category backed by an established global brand. Once an in-ground pool is installed it needs ongoing maintenance, giving units a base of repeat customers alongside higher-ticket repair and remodeling work and year-round retail sales.

The Hub & Spoke model lets owners scale at their own pace, adding service trucks around a retail hub to build local market share and long-term equity. Franchisees tap Poolwerx’s 30-year vendor relationships and international purchasing power for competitive product costs, plus national marketing campaigns and a dedicated regional business coach. Financial assistance is available for the purchase of pool routes, and veterans receive a discount.

Poolwerx Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1992

    • Franchising Since

      1995

    • New Startup Cost

      $104,525 – $142,525

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      $12,300

      $5,125 if to existing franchisee; plus commissions/broker fees

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      3%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      95

    • New Units Opened *

      42

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $19,907,546

    * Based on 2024 data reported in the 2025 FDD

Poolwerx – Additional  Information

  1. Training & Support

    Incoming owners complete Poolwerx's four-week Pool School at the Dallas support center, covering technical pool and spa servicing, operations, marketing and sales, with about 89.5 classroom hours and 96 on-the-job hours. Ongoing support includes technical certifications, seasonal workshops and online training, plus coaching from a regional Business Development Manager and back-office systems for marketing automation, cloud-based financials and inventory management. Buyers of an existing Poolwerx unit should confirm what Pool School onboarding and system access transfer to incoming ownership and new technician hires.

  2. Ideal Owner

    Poolwerx suits hands-on local operators who want to build and manage a team rather than work routes alone. The model rewards owners who are comfortable recruiting and supervising service technicians, managing scheduling and inventory across trucks and a retail store, and driving local sales and customer relationships. Prior pool-industry experience is not required, as training covers the technical side; a business-management and growth mindset matters more. Owners should be active in the business and engaged in their community, not passive investors.

  3. Recognition & Awards

    Poolwerx is widely cited as the world's largest pool-service franchise and has appeared on several Entrepreneur rankings, including the Franchise 500, the Top Global Franchises list and the Top Franchises Under $100,000 list. Individual U.S. locations have also been recognized for service excellence. For resale buyers, brand-level recognition should be weighed alongside the reputation of the specific territory, including local reviews, recurring customers and community visibility.

  4. Industry / Market

    The U.S. swimming-pool cleaning services market was valued at around $11.8 billion in 2025 (IBISWorld), supported by a large installed base of residential and commercial pools that require year-round upkeep. Demand is strongest in warm-weather states such as Texas, Arizona, Florida and California, where pool counts are highest, and the recurring nature of maintenance gives the category resilience across economic cycles. The market remains highly fragmented among small independent operators, which buyers should weigh alongside a specific territory's local competition and customer density.

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