FRANCHISE RESALES

Buy a Potbelly Franchise

Potbelly Sandwich Shop, founded in 1977 in Chicago, is a fast-casual restaurant chain known for its warm, toasted submarine sandwiches, hand-dipped milkshakes, soups, salads, and fresh-baked cookies. Originally starting as a small antique store selling refurbished stoves, Potbelly evolved into a beloved neighborhood sandwich shop with a focus on quality ingredients and a welcoming atmosphere. Today, it operates over 440 locations nationwide and internationally, with a strong push toward franchising to expand its footprint. Potbelly emphasizes flexible store formats—including inline, endcap, drive-thru, and smaller digital-centric prototypes—that adapt to various markets while maintaining its signature customer experience and community engagement.

Latest Resales

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Why buy a Potbelly Franchise?

Investing in Potbelly offers entry into a well-established, nationally recognized fast-casual brand with a proven franchise model and flexible store formats. Initial investment ranges from approximately $503,950 to $1,159,090, with a $40,000 franchise fee, 6% royalty, and 3-4% advertising fees. Franchisees benefit from comprehensive training, ongoing marketing support, and a strong digital platform that enhances customer engagement and operational efficiency. Potbelly’s commitment to innovation and community connection makes it an attractive opportunity in the competitive fast-casual dining market.

Potbelly Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1977

    • Franchising Since

      1996

    • New Startup Cost

      $654,019 – $1,274,099

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      50%

      of Initial Franchise Fee; 20% if to existing franchisee

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      3%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      441

    • New Units Opened *

      18

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $1,227,248

    * Based on 2024 data reported in the 2025 FDD

Potbelly – Additional  Information

  1. Training & Support

    Potbelly offers extensive training, including approximately 294 hours of on-the-job training and classroom instruction. Franchisees receive support in site selection, lease negotiation, grand opening, and ongoing operations. Marketing assistance includes national and regional advertising, social media, SEO, email campaigns, and a robust loyalty program called Potbel Perks. Proprietary software and a franchisee intranet platform help streamline operations. Exclusive territories are available, and absentee ownership is permitted.

  2. Ideal Owner

    The ideal franchisee has a net worth of at least $500,000 and liquid capital of $200,000. Strong management and customer service skills are essential, though prior restaurant experience is helpful but not mandatory. Owners should be committed to upholding Potbelly’s brand standards and delivering a consistent, welcoming customer experience. Active involvement in daily operations is recommended.

  3. Recognition & Awards

    Potbelly is recognized for its successful turnaround strategy and growth under CEO Bob Wright, with increasing same-store sales and accelerating franchise development. It is frequently cited for its innovative menu additions, digital expansion, and strong brand loyalty. The company’s ability to maintain category-leading average unit volumes of around $1.2 million highlights its operational strength and market appeal.

  4. Industry / Market

    The fast-casual sandwich segment continues to grow as consumers seek convenient, high-quality dining options. Potbelly’s focus on fresh ingredients, customizable menu items, and digital ordering aligns with current consumer trends. The brand’s expansion through franchising and new store prototypes positions it well to capitalize on the increasing demand for fast, flavorful, and customizable meals.

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