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FRANCHISE RESALES

Buy a Preferred Care at Home Franchise

Preferred Care at Home is a non-medical senior home care franchise that helps elderly clients stay safely in their own homes. Founded in 1984 by Frank and Jody Guerrieri, it began franchising in 2007. Services span companionship, personal care, live-in care, hospital-to-home transitions, end-of-life support and nursing oversight, organised around individualised care plans rather than purely task-based visits.

The franchise runs an exclusive-territory, agency-based model. Owners recruit and manage a roster of caregivers who deliver care in clients’ homes or care facilities, supported by local referral relationships and family decision-makers. Preferred Care at Home is family-owned and now under third-generation leadership, and has deliberately stayed independent rather than taking private-equity ownership.

The system operates an established network across roughly 20 states, with exclusive territories still available in much of the country. The brand is positioned on relationship-based, affordable care and a founder-led culture, with the founding family still operating home care agencies of their own.

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Why buy a Preferred Care at Home Franchise?

Buying a Preferred Care at Home franchise gives an owner a place in non-medical senior care, a recurring-revenue service category supported by long-term demographic demand that has proved resilient across economic cycles. The brand’s relationship-based positioning and affordable-care reputation can differentiate a unit from volume-led, numbers-driven competitors.

The ownership model carries some unusual advantages: tiered royalties that step lower as a unit grows, a low flat advertising fee rather than a percentage, and a no-revenue-share vendor policy that leaves owners free to choose their own suppliers. Founder-led, one-on-one support and a structured three-phase growth path (the Baby, Business and Company phases) are designed to take an owner from launch to a self-sustaining operation, and prior healthcare experience is not required.

Preferred Care at Home Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $44,500

    • Net Worth Requirement

      $45,000 - $100,000

    • Initial Investment

      $62,500 - $84,500

  • Royalty

    • 3.0%–5.0%

  • Training & Support

    • Preferred Care at Home offers 40 hours classroom and 40 hours on-the-job training.

    • It provides an e-learning portal plus practical training in corporately run agencies.

    • Ongoing support is described as unlimited, including phone, email, and video chat help.

    • Franchisee support also includes newsletters, meetings, conventions, toll-free line, grand opening help, site selection, field operations, and proprietary software.

Preferred Care at Home – Additional  Information

  1. Training & Support

    Initial training runs 40 hours of classroom instruction plus 40 hours of on-the-job training, starting with a self-paced e-learning portal then hands-on time inside corporately run agencies. Owners receive unlimited ongoing support by phone, email and video, plus proprietary software, a franchisee intranet and one-on-one corporate guidance. In-house General Counsel and state-specific licensing help with compliance, and caregiver onboarding and certifications in dementia, diabetes and cancer care run through the CareAcademy platform. Resale buyers should confirm what transfer training and system access pass to incoming owners and staff.

  2. Ideal Owner

    The model suits a community-minded local operator comfortable recruiting, scheduling and managing caregivers and building referral relationships with hospitals, discharge planners and families. Strong communication, organisation and people skills matter more than a clinical background, and prior healthcare experience is not required. Owners should be process-driven enough to follow a proven system, genuinely mission-oriented about senior care, and ready to wear several hats across sales, staffing and day-to-day operations as the business scales.

  3. Recognition & Awards

    Preferred Care at Home locations have earned Best of Home Care recognition from Home Care Pulse (now Activated Insights), including Provider of Choice in 2024 for client satisfaction and Employer of Choice in 2024-2025 for caregiver satisfaction. Individual agencies have also appeared on SeniorAdvisor's Best of In-Home Care list for three consecutive years and on Tennessean Top Workplaces rankings. For resale buyers, brand-level recognition should be weighed alongside the specific territory's reviews, referral sources and reputation, since these awards are earned at the individual-agency level.

  4. Industry / Market

    Preferred Care at Home operates in the US in-home senior care market, a category with strong demographic tailwinds. Roughly 11,200 Americans turn 65 every day, and by 2030 all 73 million Baby Boomers will be 65 or older, about 21% of the population (US Census Bureau). The senior home care market is projected to grow around 7.8% a year through 2030, driven by aging-in-place preferences (Grand View Research). Demand is essential rather than discretionary, which supports resilience, though local labour supply and caregiver recruiting shape how well an individual territory performs.

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