FRANCHISE RESALES

Buy a Pretzelmaker Franchise

Founded in 1991 as a single pretzel stand, Pretzelmaker has grown into the second-largest soft pretzel franchise in the U.S., with over 280 locations domestically and internationally. The brand is known for its hand-rolled, freshly baked pretzels, including innovations like Pretzel Bites, Pretzel Dogs, and a variety of pretzel-based snacks and beverages such as all-natural lemonade. Pretzelmaker focuses on providing a fun, portable, and convenient snack experience, targeting teens, young adults, and families. The brand has expanded globally to markets including Canada, Guam, Saudi Arabia, and Mexico, and continues innovating with new concepts like breakfast and drive-thru locations. Its flexible store formats allow franchisees to operate in malls, strip malls, kiosks, or standalone stores, fitting diverse real estate opportunities.

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Why buy a Pretzelmaker Franchise?

Purchasing a Pretzelmaker franchise offers entry into a proven, innovative brand with a distinctive product line that appeals to a broad demographic. The franchise’s flexible store formats, strong brand recognition, and ongoing support reduce startup risks and enable franchisees to capitalize on the growing demand for fresh, portable snacks. With over 30 years of market presence and continuous product innovation, Pretzelmaker provides a compelling opportunity for entrepreneurs seeking a scalable, recession-resistant food franchise with a fun and engaging concept.

Pretzelmaker Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1991

    • Franchising Since

      1992

    • New Startup Cost

      $391,500 – $573,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $25,000

      for new territories

    • Transfer Fee

      $15,000

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      2%

      of Net Sales

  • Unit Performance

    • Total Units *

      129

    • New Units Opened *

      5

    • Units Transferred *

      9

    • Avg. Unit revenue *

      $559,357

    * Based on 2024 data reported in the 2025 FDD

Pretzelmaker – Additional  Information

  1. Training & Support

    Pretzelmaker offers comprehensive franchisee support through training at Global Franchise Group University in Atlanta, covering operations, human resources, bookkeeping, and customer service. Franchisees receive ongoing operational guidance, marketing support, and access to proven systems designed to generate steady revenue. The brand’s flexible store design and scalable footprint help franchisees tailor their investment to various locations, from kiosks to traditional storefronts. Support extends internationally, with experienced teams assisting franchisees in the U.S. and abroad.

  2. Ideal Owner

    The ideal Pretzelmaker franchisee is passionate about customer service and delivering quality food products. Candidates should have strong operational and management skills, with a willingness to engage in hands-on business ownership. Financially, prospective franchisees need a net worth of at least $250,000 and liquid assets of $100,000 to support startup costs ranging from approximately $200,000 to $320,000. The brand suits entrepreneurs looking for flexibility in store format and location, from kiosks to traditional storefronts, and those eager to grow a business in a fun, fast-paced food segment.

  3. Recognition & Awards

    Pretzelmaker was recognized as the fastest-growing food franchise in the U.S. in 1998 by Restaurant News and Entrepreneur Magazine. While it did not rank on Entrepreneur’s 2022 Franchise 500 list, the brand’s longstanding market presence and innovation in the pretzel category have earned it a strong reputation. It is widely acknowledged as a leader in soft pretzel innovation, credited with pioneering Pretzel Bites and other popular menu items.

  4. Industry / Market

    The quick-service snack and bakery segment continues to grow as consumers seek convenient, portable, and fresh food options. Pretzelmaker’s focus on fresh, hand-rolled pretzels and expanding menu offerings aligns with consumer trends favoring healthier, on-the-go snacks. The brand’s ability to operate in diverse retail environments and its international footprint position it well for continued growth in the competitive fast-casual and snack food market.

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