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Buy a Pro Image Sports Franchise

Pro Image Sports is a retail franchise specializing in officially licensed sports apparel and fan merchandise, including headwear, jerseys, novelty items, and accessories tied to the NFL, MLB, NBA, NHL, and NCAA. Founded in 1985 and franchising for more than 30 years, the brand operates from corporate offices in Utah and has grown to a network of more than 150 stores across North America.

Stores typically run from 800 to 3,000 square feet and are positioned in regional malls, premium outlet and outdoor centers, and main-street “hometown” locations in markets without a major mall. Owners tailor their product mix to local team loyalties, with headwear usually the largest category and NFL and MLB gear anchoring most inventory.

This is a fan-focused sports gift-shop concept rather than a general apparel store, built on access to licensed-product vendors that independent operators find difficult to reach. Multi-unit ownership is common: franchisees operating for more than five years often run two or three stores, and some hold considerably larger portfolios.

Latest Resales

  • There are currently no Pro Image Sports resales available

Why buy a Pro Image Sports Franchise?

Buying a Pro Image Sports franchise offers entry into the licensed sports merchandise category through an established, recognizable retail brand with a track record stretching back to 1985. Demand is driven by fan loyalty that tends to hold up well across economic cycles, and the curated, locally tailored product mix helps stores stand apart from generic apparel sellers.

A central advantage is access. The sports-licensing supply chain carries real barriers to entry, and the brand gives owners established vendor relationships plus system-wide buying-power discounts that an independent shop would struggle to secure. Franchisees also receive ongoing corporate merchandising guidance, year-round marketing and sales support, and a nationwide owner network that shares product and staffing insights. Frequent multi-unit ownership across the system points to a model many operators choose to reinvest in.

Pro Image Sports Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1985

    • Franchising Since

      1986

    • New Startup Cost

      $153,800 – $620,500

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      $5,000

    • Royalty Fee

      5%

      of Gross Sales

    • Marketing Fee

      Not Disclosed

  • Unit Performance

    • Total Units *

      154

    • New Units Opened *

      14

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $732,925

    * Based on 2025 data reported in the 2026 FDD

Pro Image Sports – Additional  Information

  1. Training & Support

    Initial training takes place at the corporate offices in Utah, combining roughly 15.5 hours of classroom instruction with about 16 hours of on-the-job training in operations, merchandising, vendor ordering, and sales. Ongoing support is central to the model: a service representative stays in contact for product refills and day-to-day questions, while owners receive year-round marketing and sales support, system-wide vendor discounts, an annual convention, and a nationwide owner network sharing best practices on products and seasonal staffing. Resale buyers should confirm what onboarding and vendor-account access transfer with the sale.

  2. Ideal Owner

    Pro Image Sports suits hands-on retail operators who enjoy customer service and visual merchandising and who can manage inventory across a fast-moving, seasonal product mix. Genuine enthusiasm for sports helps owners curate gear to local team loyalties, though prior sports-retail experience is not required. The role is floor-led and people-focused: recruiting and motivating sales associates, managing stock around league seasons and holidays, and creating an engaging in-store experience. Active involvement is recommended, and the brand's multi-unit pattern rewards owners who want to grow into several locations over time.

  3. Recognition & Awards

    Pro Image Sports has ranked on Entrepreneur's Franchise 500 for more than 10 consecutive years, most recently at #200 in 2026 (#168 in 2025), and holds the #1 spot in the Apparel & Accessories category in 2026. Entrepreneur also placed it #27 on its 2026 Top Franchises for Less Than $150,000 list. With roots going back to 1985 and a network of more than 150 stores, the brand has built a loyal following through authentic licensed product and long-tenured corporate support. For resale buyers, this recognition should be weighed alongside the specific store's local reviews, fan base, and community visibility.

  4. Industry / Market

    The US licensed sports merchandise market is large and resilient, valued at roughly $10 billion and projected to grow at around 5-6% annually through the mid-2030s (Market Research Future). Demand is anchored by durable fan loyalty across the NFL, MLB, NBA, NHL, and college sports, which tends to hold steady through economic cycles even as discretionary spending tightens. Sales are seasonal, peaking around league openers, playoff runs, and the holidays, so local team performance and timing shape revenue. For resale buyers, a store's results are closely tied to the strength and breadth of its regional fan base.

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