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FRANCHISE RESALES

Buy a Project LeanNation Franchise

Project LeanNation (PLN) is a health and wellness franchise that combines ready-to-eat, dietitian-approved meals with personalized coaching and membership-based accountability programs. Founded in 2012 and franchising since 2022, PLN operates small-footprint retail storefronts serving members and walk-in customers across a growing national network.

The business runs on two complementary revenue streams: PLN+ recurring membership subscriptions that include one-on-one coaching, personalized meal planning, and biweekly progress check-ins; and grab-and-go retail sales of prepared meals, protein shakes, and supplements. Centralized meal production removes the need for in-store kitchens, cooking staff, or food preparation at the franchise level; store teams concentrate on member service and retail guidance rather than back-of-house operations.

Franchisees benefit from a proprietary technology platform that handles member communication, engagement tracking, and real-time operational reporting. The lean retail footprint and systemized operations make PLN accessible to both hands-on owner-operators and investors pursuing a manager-led approach.

Latest Resales

  • There are currently no Project LeanNation resales available

Why buy a Project LeanNation Franchise?

Project LeanNation addresses consumer demand for convenient, health-focused eating in a format that doesn’t require the franchisee to operate a kitchen. The recurring PLN+ membership model creates a more predictable revenue base than transaction-led food or wellness concepts, with coaching subscriptions generating regular customer touchpoints and continuity.

The structural simplicity of the PLN model is a genuine differentiator: no food prep, a small retail footprint, and staffing drawn from the general retail labor pool. These features mean that buyers considering whether to buy a Project LeanNation franchise as a resale may acquire a business with operational systems already embedded and a trained team in place.

Project LeanNation Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2012

    • Franchising Since

      2022

    • New Startup Cost

      $260,150 – $396,650

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      25%

      of Initial Franchise Fee (max $15,000)

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      34

    • New Units Opened *

      8

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $643,443

    * Based on 2025 data reported in the 2026 FDD

Project LeanNation – Additional  Information

  1. Training & Support

    Project LeanNation's training program covers a 3-day franchise partner training, a 3-day unit manager training, and a 4-day on-site period, all delivered through PLN University. Franchisees access a proprietary technology platform for member engagement, performance reporting, and operational visibility, with ongoing coaching support and marketing assistance built into the system. Technology training includes InBody scanner use and member management tools. Resale buyers should confirm with PLN what initial training and PLN University access are provided to incoming ownership and any new staff hires.

  2. Ideal Owner

    Project LeanNation suits operators who are community-minded, comfortable managing a small retail team, and genuinely engaged with health and wellness as a mission. Food industry experience is not required; staff are hired from the general retail labor pool and trained through PLN's systems. Effective owners tend to be relationship-oriented, able to build local member loyalty through coaching culture and consistent team leadership. The model supports a manager-led approach, making it viable for multi-unit operators or professionals seeking a wellness business with structured day-to-day operations.

  3. Recognition & Awards

    Project LeanNation has earned recognition in franchise and business media since launching its franchise program in 2022. Entrepreneur Magazine named it a Hottest Brand of 2025, and Inc. Magazine ranked PLN #28 among the fastest-growing private companies in the Northeast in 2026. Franchising Magazine USA has also featured the brand for its rapid network expansion. For resale buyers, brand-level recognition provides useful context, but the reputation of the specific territory — including local member reviews, community visibility, and coaching team quality — matters as much when evaluating an existing unit.

  4. Industry / Market

    The US health and wellness market has expanded steadily as consumers seek structured, convenient approaches to nutrition and weight management. Ready-to-eat, diet-aligned meal options have grown alongside demand for personalized coaching, driven by busy lifestyles and rising health awareness. The weight management and nutrition coaching category is broadly resilient, supported by recurring consumer need rather than discretionary spending patterns. For resale buyers, local membership retention and recurring revenue stability are the key market factors to assess.

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