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FRANCHISE RESALES

Buy a Pump It Up Franchise

Pump It Up is a children’s party franchise built around indoor inflatable playgrounds, hosting private birthday parties, school outings, field trips and corporate family events inside climate-controlled venues. The brand opened its first location in Pleasanton, California in 2000 and is credited with pioneering the indoor inflatable party concept, moving bounce houses and slides out of backyards and fairgrounds into dedicated, supervised facilities.

The model is brick-and-mortar and territory-based. Each location runs on booked, private events rather than walk-in admissions, with revenue concentrated around weekends, school holidays and party season. Franchisees operate proprietary inflatables designed specifically for indoor use, with a staff team that sets up, supervises and runs each event in a clean, controlled environment.

Pump It Up operates under parent company Fun Brands, alongside sister brand BounceU, which together form a national network of inflatable party centers across the US. Its long operating history, recognized name in the kids’ party space and exclusive-territory structure are central to how the brand positions itself against independent play centers and wider family entertainment venues.

Latest Resales

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Why buy a Pump It Up Franchise?

Buying a Pump It Up franchise offers entry into the children’s birthday and private-events category through one of its most established names. The concept addresses a steady, emotionally driven occasion for families, and indoor venues keep bookings running year-round regardless of weather, with the Pump It Up name carrying existing consumer awareness in many markets.

The model comes with exclusive territories, proprietary indoor inflatables and national supplier and marketing partnerships that support local cash flow and purchasing. As part of Fun Brands and the wider Pump It Up and BounceU system, franchisees draw on shared systems and a network of operators rather than running the format alone. An existing resale is especially worth considering here, because the facility, equipment and a trained party staff are already in place and an operating unit comes with a booking history a new build cannot offer.

Pump It Up Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2000

    • Franchising Since

      2002

    • New Startup Cost

      $104,200 – $661,190

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      $10,000 – $20,000

      depends on transferee's training and support needs

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      42

    • New Units Opened *

      0

    • Units Transferred *

      4

    • Avg. Unit revenue *

      $735,075

    * Based on 2024 data reported in the 2025 FDD

Pump It Up – Additional  Information

  1. Training & Support

    Initial training runs to eight days of classroom instruction plus five days of on-the-job training, delivered both in person and online. Ongoing support covers marketing, day-to-day operations, employee recruitment and safety procedures, with co-op advertising, ad templates and access to purchasing co-ops for equipment and supplies. Franchisees also have continuing education, conventions and a toll-free support line. Buyers of an existing Pump It Up unit should confirm what transfer training and system access the franchisor provides to incoming owners and inherited party staff.

  2. Ideal Owner

    The model suits hands-on local operators who enjoy a children-focused, high-energy environment and are comfortable managing a sizable hourly party staff. Strong community networking and local marketing matter, since bookings depend on visibility among parents, schools and repeat families. Owners typically come from a customer-service, operations, marketing or management background rather than needing prior industry experience. The role is active and people-driven, balancing event delivery, staff scheduling and a consistently clean, safe venue; absentee ownership is possible but engaged involvement tends to serve the business best.

  3. Recognition & Awards

    Pump It Up's recognition rests mainly on category leadership and longevity: operating since 2000, it helped create the indoor inflatable party format and is widely described as one of the largest and most established brands in the children's inflatable party space. Backing from parent company Fun Brands and the combined Pump It Up and BounceU network adds scale and shared infrastructure. For resale buyers, brand-level standing should be weighed alongside the specific territory's reputation, online reviews, referral sources and visibility among local families and schools.

  4. Industry / Market

    Pump It Up sits within the US family and indoor entertainment center market, valued at about $5.2 billion in 2024 and projected to roughly double to $10.6 billion by 2034 (Allied Market Research). Demand is supported by parents' spending on children's experiences and the appeal of safe, supervised, weather-independent venues for birthdays and group events. The category is event-driven and seasonal, weighted toward weekends and school holidays. For resale buyers, local demographics, the number of young families in the territory and nearby competition most shape a single unit's booking volume.

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