FRANCHISE RESALES

Buy a Pure Fitness Franchise

Pure Fitness is the U.S. subsidiary of PureGym Group, a market leader that pioneered affordable, flexible fitness in the UK. Founded in 2008, PureGym is the largest gym chain in the UK and the second largest in Europe, operating over 500 gyms with nearly 1.7 million members across multiple countries. Pure Fitness brings this proven model to the U.S., offering high-quality, low-cost gyms with no-contract memberships, 24/7 access, and a technology-driven experience. The brand emphasizes affordability, flexibility, and convenience, featuring state-of-the-art equipment, a wide range of included classes, and an easy-to-use app for membership management. Pure Fitness’s lean staffing model keeps operating costs low, making it a pandemic-resilient and scalable franchise opportunity.

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Why buy a Pure Fitness Franchise?

Investing in Pure Fitness offers entry into a proven, scalable, and pandemic-resilient fitness franchise backed by a global leader. Franchisees gain access to a disruptive, affordable gym model with strong brand recognition, innovative technology, and efficient operations. The franchise’s flexibility in site size and format, combined with comprehensive support and a growing membership base, makes Pure Fitness an attractive opportunity in the expanding health and wellness market.

Pure Fitness Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $40,000 - $50,000

    • Initial Investment

      $399,500 - $2,973,500

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 44 hours on the job training

    • 40 hours classroom training

    • Ongoing support

    • Marketing support

Pure Fitness – Additional  Information

  1. Franchisee Support

    Pure Fitness provides franchisees with comprehensive training and ongoing support from an experienced leadership team. Franchisees benefit from proven gym formats adaptable to various site sizes and locations, marketing assistance, and access to a digital-first platform including a consumer app and website. The brand’s low cost per acquisition (CPA) and efficient operations help franchisees grow profitably. Absentee ownership is possible, allowing owners to hire managers for daily operations while maintaining overall control.

  2. Accolades & Awards

    PureGym Group is recognized as a market disruptor and leader in affordable fitness, with a strong global presence and rapid expansion. While specific U.S. franchise awards are emerging, the parent company’s reputation as the largest gym operator in the UK and second largest in Europe reflects its industry stature and operational excellence.

  3. Industry / Market

    The U.S. fitness industry is booming, valued at $35 billion, with growing consumer demand for affordable, flexible gym memberships. Pure Fitness’s model aligns with trends favoring no-contract, 24/7 access gyms and digital engagement. The brand’s scalable, tech-enabled approach positions it well to capture market share in a competitive and expanding sector.

  4. Ideal Owner

    The ideal Pure Fitness franchisee is goal-oriented, driven, and passionate about health and wellness. Candidates should have a minimum net worth of $2 million and at least $500,000 in liquid assets. Multi-unit operators with experience in fitness or related industries are preferred. The business supports absentee ownership, appealing to those who want to maintain other commitments while growing a fitness portfolio.

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