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FRANCHISE RESALES

Buy a Pure Green Franchise

Pure Green is a health-and-wellness franchise in the fast-casual juice bar segment, serving cold-pressed juices, superfood smoothies, açaí bowls and wellness shots to health-conscious customers, including fitness enthusiasts, busy professionals and families. The brand was founded in New York City in 2014 by Ross Franklin, who remains founder and CEO, and is headquartered in Sunrise, Florida.

A defining feature of the model is its centralized supply chain: cold-pressed juices and shots are produced centrally and delivered to stores, so franchisees run no on-site juice manufacturing. Units operate from compact spaces of roughly 400 to 1,200 square feet, typically in fitness corridors, campuses, office parks and mixed-use urban developments, which keeps build-out and operating overhead lean for the category.

Once concentrated on the East Coast, Pure Green has grown into a national system with 150+ locations open or in development across more than 25 states, and is steadily building a West Coast presence.

Latest Resales

  • There are currently no Pure Green resales available
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Why buy a Pure Green Franchise?

Buying a Pure Green franchise offers entry into a recognized brand within a resilient, growing health-and-wellness category, backed by a system built for operational simplicity. The centralized cold-pressed juice supply removes in-store production, narrowing the operator’s focus to guest experience, throughput and local marketing rather than manufacturing. The compact footprint and streamlined menu keep overhead low relative to many fast-casual concepts, supporting stronger unit-level economics.

Brand strength is a meaningful draw: Pure Green positions itself as the only juice bar brand trusted by the NBA, NFL, NHL, MLB and the U.S. Military, and it carries national media recognition and an Entrepreneur Franchise 500 ranking. Franchisees also gain centralized product supply at wholesale pricing and a coaching-led support structure across a 150-plus-unit peer network.

Pure Green Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2014

    • Franchising Since

      2019

    • New Startup Cost

      $177,450 – $493,900

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      6%

      of Gross Revenues

    • Marketing Fee

      2%

      of Gross Revenues

  • Unit Performance

    • Total Units *

      51

    • New Units Opened *

      20

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $626,860

    * Based on 2024 data reported in the 2025 FDD

Pure Green – Additional  Information

  1. Training & Support

    Pure Green's onboarding centers on a structured initial program of around 16 hours of classroom and 32 hours of on-the-job training, backed by a full operations manual. Post-opening support continues through a dedicated operations coach, 24/7 on-demand operational assistance, national and local marketing systems, proprietary POS and inventory technology, performance reviews and a 150-plus-unit peer network; centralized cold-pressed juice supply at wholesale pricing carries over to every unit. Resale buyers should confirm what transfer training and POS access Pure Green provides to incoming owners and staff when a unit changes hands.

  2. Ideal Owner

    Pure Green suits hands-on local operators who enjoy building a guest-focused, community-rooted business; no prior foodservice experience is required, as the franchisor provides structured training and systems. Because juice production is centralized, the role is operations- and people-led: managing a small team, maintaining product and service standards, driving daily throughput and leading local marketing to build a repeat customer base. A genuine interest in health and wellness, comfort managing hourly staff and a focus on consistent in-store execution all help, and the model suits owners with multi-unit ambitions.

  3. Recognition & Awards

    Pure Green has earned national recognition during a rapid growth phase, including a ranking of #475 on Entrepreneur's 2025 Franchise 500 and a place among Entrepreneur's Top New & Emerging franchises. It also appeared on the 2024 Inc. 5000 list and QSR Magazine's 40/40 List of America's Hottest Startup Fast Casuals, with media coverage in Forbes, Well+Good, MarketWatch and Yahoo Finance. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community visibility.

  4. Industry / Market

    Pure Green operates in the US juice and smoothie bar market, estimated at around $4.5 billion in 2025 (IBISWorld), a segment that has grown steadily as consumers shift toward functional, better-for-you food and drink. Demand is driven by rising interest in plant-based nutrition, fitness culture and convenient grab-and-go formats, with health-conscious millennials and Gen Z anchoring repeat traffic. The category is discretionary and can carry some seasonality, so for resale buyers local demographics, daytime foot traffic and the strength of a unit's regular customer base are central to evaluating demand.

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