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Buy a Pvolve Franchise

Pvolve is a science-led boutique fitness franchise founded in 2017 in New York by Rachel Katzman. The method pairs low-impact functional movement with resistance-based equipment, including the branded p.band and p.ball, to build strength, mobility, stability and better posture. Positioned at the intersection of fitness and physical therapy, it targets a longevity-focused, largely affluent adult audience.

The brand runs an omni-channel model: physical studios paired with a digital platform of more than 1,300 on-demand classes and live virtual sessions, giving members both in-studio and at-home access. Studios earn across class packs, hybrid memberships, in-studio equipment and retail, and the method is guided by a Clinical Advisory Board and ongoing clinical studies.

Pvolve began franchising in 2023 and is an emerging US and Canadian network, with operating studios expanding across markets such as Illinois, Kansas, Washington, Connecticut and Georgia. Actress Jennifer Aniston joined the company in 2023, raising consumer awareness well beyond most boutique-fitness brands.

Latest Resales

  • There are currently no Pvolve resales available

Why buy a Pvolve Franchise?

To buy a Pvolve franchise is to enter the boutique fitness category with a differentiated, clinically backed method rather than another generic studio. Proprietary equipment, functional-movement programming and Clinical Advisory Board oversight give owners a clear point of difference in a crowded market.

The omni-channel structure is the core ownership advantage: one membership spans in-studio classes, on-demand digital content and live virtual sessions, layered with class packs, equipment and retail sales. That diversified revenue base, combined with national brand awareness from the Jennifer Aniston partnership, can ease the local marketing burden independent studios carry. The model sits within a resilient, growing wellness category.

Pvolve Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2017

    • Franchising Since

      2020

    • New Startup Cost

      $418,872 – $828,980

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $55,000

      for new territories

    • Transfer Fee

      50%

      of then-current Franchise Fee

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      31

    • New Units Opened *

      15

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $525,439

    * Based on 2025 data reported in the 2026 FDD

Pvolve – Additional  Information

  1. Training & Support

    Pvolve onboards new owners through a 3-day Franchise Owner Training Session in Chicago covering the business model, marketing and growth plan, alongside FDD-documented training of roughly 25.75 classroom and 190.75 on-the-job hours. Instructors complete around 100 hours of immersive training blending online modules with in-person coaching, and teams keep developing through Pvolve Academy, the brand's learning-management system. Ongoing help includes a dedicated business coach plus weekly marketing and operations calls. Resale buyers should confirm what transfer training and Pvolve Academy access carry over when ownership changes.

  2. Ideal Owner

    Pvolve suits business-minded, fiscally savvy operators who connect with a health, wellness and longevity mission rather than seasoned gym operators. Prior fitness experience is not required; the model rewards owners who can manage staff, drive local membership sales and retention, and build community in an affluent metropolitan or suburban market. It can run as an owner-operator business or, with the right management, a semi-absentee multi-unit play. Strong people-management and marketing instincts matter more than industry background.

  3. Recognition & Awards

    Pvolve has built recognition mainly through its science-led method, Clinical Advisory Board and the high-profile 2023 partnership with Jennifer Aniston, which lifted its national profile. Its franchise growth and leadership have drawn coverage in Franchise Times, Athletech News, Club Industry and Franchising.com, and President Julie Cartwright has been named among Athletech News' 50 Power Players shaping the industry's future. For resale buyers, brand-level visibility should be weighed alongside the specific studio's local reviews, membership base and community reputation.

  4. Industry / Market

    Pvolve operates in the US boutique fitness market, valued at roughly $5.4 billion in 2025 and projected to grow at about 12-13% a year through 2032 (Metastat Insight). Demand is driven by consumer preference for personalized, low-impact and clinically supported training, plus rising interest in longevity and functional movement among aging, wellness-focused adults. The shift toward hybrid in-studio and digital memberships is reshaping the category. For resale buyers, local demographics and studio density shape how much of this demand a given territory can capture.

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