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FRANCHISE RESALES

Buy a RaceTrac Franchise

RaceTrac is a convenience store and fuel retailer founded in 1934 and family-owned throughout its history. The Atlanta-based company operates a large network of modern, company-run stores across the southern and southeastern United States, with locations concentrated in Georgia, Florida, Louisiana and Texas and active expansion into newer markets such as Ohio and North Carolina.

Stores pair fuel with a food-and-beverage-led retail experience that includes Swirl World frozen dessert stations, the “Crazy Good Coffee” program, a shoppable layout, ample seating and free Wi-Fi. RaceTrac began franchising in 2019 through RT Franchising, Inc., initially offering established company stores in Central Florida to qualified franchise owners.

RaceTrac is one of the largest privately held companies in the US and also operates the contractor-run RaceWay brand, alongside acquisitions including Gulf Oil and Potbelly. Its franchise model gives owners access to an established convenience-retail brand, proprietary operating systems and high-traffic store formats built around fuel and everyday convenience.

Latest Resales

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Why buy a RaceTrac Franchise?

Buying a RaceTrac franchise means stepping into a convenience-retail brand that has operated since 1934 and carries strong recognition across its core southern markets. The model combines fuel volume with food, beverage and merchandise sales, giving owners several revenue streams under one roof rather than relying on fuel margins alone.

Franchisees gain access to RaceTrac’s proprietary operating and merchandising systems and marketing support, plus signature draws such as Swirl World and the Crazy Good Coffee program that bring customers into the store. Because RaceTrac has typically franchised established, already-trading stores rather than untested sites, buyers can assess a location with a real operating history, within a category where fuel and convenience demand holds up well across economic cycles.

RaceTrac Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $25,000

    • Initial Investment

      $1,000,000 – $1,400,000"

  • Royalty

    • Royalty Fee

      3.50%

  • Training & Support

    • 1-4 weeks classroom and in-store training

    • Ongoing operational training

    • Marketing support

RaceTrac – Additional  Information

  1. Training & Support

    RaceTrac provides incoming franchisees with structured onboarding covering operations, merchandising, marketing and customer service, typically delivered as one to four weeks of combined classroom and in-store training. Owners gain access to the brand's proprietary operating and merchandising systems, along with ongoing operational training and marketing support designed to drive store traffic and loyalty. Buyers of an existing RaceTrac unit should confirm what transfer training and system access the franchisor provides when ownership changes, and what onboarding is available for inherited store staff.

  2. Ideal Owner

    RaceTrac suits hands-on, operationally focused owners who want to be actively involved in running a high-volume convenience store rather than acting as passive investors. The franchisor looks for candidates with business acumen, strategic agility, integrity and the ability to recruit, lead and retain a store team. Direct convenience-store or fuel-retail experience is helpful but not essential; more important is comfort managing inventory, staff, daily operations and a steady flow of walk-in customers in a fast-paced retail environment.

  3. Recognition & Awards

    RaceTrac is an established, widely recognized name in US convenience retail, consistently ranking among the largest convenience store chains in industry listings such as CSP's Top 202. The brand is known as a longstanding, family-owned pioneer in the sector, recognized for high fuel volumes and its modern, food-and-beverage-led store formats. Formal franchise-specific awards are limited given the program's relatively recent 2019 launch. For resale buyers, brand-level reputation should be weighed alongside the specific location's local standing, including customer reviews, fuel traffic and community visibility.

  4. Industry / Market

    The US convenience store sector is large and resilient, with roughly 150,000 stores generating well over $800 billion in annual sales, according to NACS. Convenience stores sell most of the fuel purchased in the US, and foodservice and prepared beverages are among the industry's fastest-growing in-store categories. Demand is supported by everyday routines such as commuting, refueling and quick food-and-drink stops, which keeps the category comparatively steady across economic cycles. For resale buyers, local traffic patterns, fuel pricing and nearby competition shape an individual store's performance.

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