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FRANCHISE RESALES

Buy a Radisson Franchise

Radisson is an upscale hotel brand with more than a century of hospitality heritage, tracing its roots to a landmark property that opened in Minneapolis in 1909. In the Americas, the brand is owned and franchised by Choice Hotels International, which acquired Radisson Hotels Americas in 2022 and folded it into a portfolio backed by more than 80 years in the lodging business.

Radisson sits in the upscale segment and is marketed largely as a conversion brand, pairing an efficient operating model with a streamlined process for bringing existing hotels under the flag. Properties are found in capital and secondary cities across airport, urban, suburban and convention locations, serving both business and leisure travelers.

Franchisees plug into Choice Hotels’ central reservation system, the Choice Privileges loyalty program, and shared technology, marketing and revenue-management tools. The wider Radisson name remains recognized worldwide, though its EMEA and APAC operations sit under separate ownership (Radisson Hotel Group, controlled by Jin Jiang International) rather than Choice.

Latest Resales

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Why buy a Radisson Franchise?

Radisson gives a buyer an established upscale flag with broad name recognition, backed in the Americas by Choice Hotels, a publicly traded operator with decades of franchising experience and one of the larger distribution and loyalty engines in lodging. For an upscale property, that combination of brand awareness and reservation reach can be difficult to replicate as an independent.

To buy a Radisson franchise is to take on a real-estate-backed business rather than a typical service unit. The conversion-friendly model and efficient operating systems are designed to support owner returns, while the Choice Privileges program, central reservations and revenue-management tools help drive occupancy in a hospitality market that has proved resilient across travel cycles.

Radisson Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $75,000

    • Initial Investment

      $9,975,890 - $52,293,335

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • On the job training (Varies)

    • 44-62+ hours classroom training

    • Ongoing support

    • Marketing support

Radisson – Additional  Information

  1. Training & Support

    Choice Hotels supports Radisson franchisees with ongoing training through its education platform, alongside the choicehotels.com central reservation system, the Choice Privileges loyalty program, and revenue-management, marketing and field-operations support. The existing Franchise Flippers listing cites 44–62+ hours of classroom training plus on-the-job training, supported by conventions, newsletters and a toll-free support line. Buyers of an existing Radisson hotel should confirm what onboarding and system access transfer to incoming ownership, and what brand-standard or property-improvement obligations apply at the point of sale.

  2. Ideal Owner

    Radisson suits a hotel investor or operator who treats the business as a real-estate-backed asset, not a hands-off investment, since absentee ownership is not permitted. Experience in hotel management, hospitality or commercial real estate is valuable, as is comfort overseeing on-site management teams, controlling operating costs and meeting upscale brand standards. Owners should be capital-aware, focused on guest experience and revenue performance, and prepared to maintain the property to the franchisor's specifications across the life of the agreement.

  3. Recognition & Awards

    In the Americas, Radisson is backed by Choice Hotels International, a publicly traded hospitality company with more than 80 years in franchising and a widely recognized loyalty program in Choice Privileges. The Radisson name itself carries over 115 years of heritage and global recognition; under the separately owned Radisson Hotel Group, the brand family has collected international honors including loyalty-program awards and Conde Nast Traveller Gold List listings for its Collection properties. For resale buyers, brand-level standing should be weighed alongside the individual hotel's local reputation and guest reviews.

  4. Industry / Market

    The US hotel market was valued at roughly $263 billion in 2024 and is projected to grow at about a 7.1% annual rate through 2030 (Grand View Research), supported by steady business and leisure demand and national occupancy in the low-60% range. The upscale segment Radisson occupies draws both corporate and leisure travelers, giving owners diversified demand. Performance is closely tied to local market strength and seasonality, so resale buyers should weigh a specific property's trading history against wider sector trends.

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