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FRANCHISE RESALES

Buy a Red Effect Franchise

Red Effect Infrared Fitness is a boutique fitness and wellness franchise that pairs full-spectrum infrared heat with a range of workout and recovery formats. Founded in 2016 and franchising from the outset, the brand built its identity around combining infrared sauna technology with cycling, rowing, yoga, Pilates, strength and stretching classes under one roof.

The concept now operates under its RE24 format, which adds 24/7 studio access, virtual instruction and recovery amenities such as cold plunge and relaxation saunas. Members work through quick, results-focused sessions inside infrared-heated studios, with in-studio technology that tracks heart rate and calories burned. The membership-based model generates recurring revenue, and RE24 is designed to run lean through automated systems and virtual instructors rather than large in-studio teams.

Headquartered in Detroit, Michigan, Red Effect runs company and franchised studios concentrated in the Midwest, offering standard, women’s-only and traditional in-person studio formats. It positions itself as an early mover in blending infrared therapy with multi-modality boutique fitness.

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Why buy a Red Effect Franchise?

Red Effect occupies a differentiated corner of boutique fitness, combining infrared heat, multiple class formats and recovery amenities within a single membership. That blend gives the brand a distinct hook in a category where members increasingly value recovery and wellness alongside the workout itself, and infrared is one of its strongest retention drivers.

For owners, the current RE24 model is built to keep overhead low: 24/7 access and virtual instruction are designed to reduce labor and staffing demands relative to instructor-led boutique studios, while the membership structure supports recurring revenue across fitness, recovery and personal-training add-ons. Franchisees plug into proprietary software, co-op advertising, social media and SEO marketing programs, and group purchasing arrangements.

Red Effect Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      2015

    • Franchising Since

      2016

    • New Startup Cost

      $184,500 – $277,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $20,000

      for new territories

    • Transfer Fee

      25%

      of Initial Franchise Fee

    • Royalty Fee

      7%

      of Gross Sales or $300/week min

    • Marketing Fee

      1%

      of Gross Sales; up to 3%

  • Unit Performance

    • Total Units *

      4

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2023 data reported in the 2024 FDD

Red Effect – Additional  Information

  1. Training & Support

    Red Effect's initial training has historically run to around 40 hours of classroom instruction plus 80 hours of on-the-job training, covering operations, marketing and the use of infrared technology. Ongoing support includes proprietary operating software and a franchisee intranet platform, marketing programs spanning co-op advertising, social media and SEO, and group purchasing arrangements, while the RE24 format leans on automated systems and virtual instruction to reduce day-to-day staffing. Buyers of an existing studio should confirm what transfer training and software access the franchisor provides to incoming owners.

  2. Ideal Owner

    The RE24 model suits an owner focused on local marketing, membership growth and member retention rather than teaching classes personally, since virtual instruction and automated systems handle much of the in-studio delivery. Comfort with technology and recurring-revenue membership businesses helps, as does a genuine interest in fitness, recovery and wellness. Prior fitness-industry experience is useful but not essential given franchisor training. The leaner staffing model appeals to owners seeking a streamlined operation, though consistent local promotion and community presence remain central to filling memberships.

  3. Recognition & Awards

    Red Effect's main recognition comes from its position as an early mover in blending full-spectrum infrared therapy with multi-modality boutique fitness, a concept it has marketed since 2016 and since evolved into its 24/7 RE24 format. It has appeared in franchise directories including Entrepreneur's, and infrared-enhanced recovery has become one of its most distinctive consumer draws. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reputation, online reviews, referral sources and standing in its immediate community.

  4. Industry / Market

    The US gym, health and fitness club industry is worth roughly $47 billion in 2026 (IBISWorld), with close to 77 million Americans holding memberships. Boutique fitness has been the category's fastest-growing segment, and rising interest in recovery and wellness — infrared, cold plunge and low-impact training — has added demand beyond traditional gym use. Red Effect sits at that fitness-and-recovery intersection. For resale buyers, membership studios depend heavily on local density, retention and competition, so a unit's catchment and member loyalty matter as much as category growth.

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