FRANCHISE RESALES

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Buy a RE/MAX Franchise

RE/MAX is one of the world’s best-known real estate brokerage franchises, founded in 1973 and built around a broker/owner model. Franchisees open and run a local RE/MAX office, recruiting and supporting licensed real estate agents who serve buyers and sellers under the RE/MAX brand. The network’s defining feature is a high-commission structure in which agents pay office and management fees and keep a large share of their commissions.

The brand operates across more than 100 countries through franchised offices and tens of thousands of agents, with especially strong recognition in the United States and Canada. RE/MAX is owned by the publicly listed RE/MAX Holdings, Inc., which also runs Motto Mortgage, a separate mortgage brokerage franchise, and the wemlo loan-processing platform.

Offices are licensed at specific approved locations rather than exclusive territories, and owners typically act as the managing broker for their market, building and leading the agent roster under an established national name.

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Why buy a RE/MAX Franchise?

Buying a RE/MAX franchise means stepping into one of the most recognised names in residential real estate, a real advantage when the core task is recruiting and retaining productive agents. The brand promotes itself as the #1 name in real estate for brand awareness across the US and Canada, and its agents have historically averaged high transaction counts, giving owners a credible pitch when competing for talent against local independents and rival networks.

The broker/owner model is built on agent fees rather than traditional commission splits, which can support steadier office-level economics as the agent base grows. Owners also draw on RE/MAX University training, a Global Service Consultant for ongoing recruiting and retention strategy, the Momentum+ broker development program and the network’s global referral connections.

RE/MAX Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $17,500 - $35,000

    • Initial Investment

      $45,000 - $245,500

  • Royalty

    • Royalty Fee

      Varies

  • Training & Support

    • 27 hours classroom training

    • Ongoing support

    • Marketing support

RE/MAX – Additional  Information

  1. Training & Support

    Incoming broker/owners complete a four-day, 27-hour initial education program at RE/MAX headquarters in Denver, then a Broker/Owner 101 course covering recruiting, retention and office financial health. Ongoing support runs through RE/MAX University, a dedicated Global Service Consultant for recruiting and market strategy, a Technology Engagement Consultant and the Momentum+ broker development program. Resale buyers should confirm what initial education and RE/MAX University access transfer to incoming ownership.

  2. Ideal Owner

    RE/MAX suits sales-minded leaders who are energised by recruiting, developing and retaining real estate agents rather than personally closing every deal. Strong people skills, local market knowledge and comfort managing an office's finances and culture matter more than hands-on selling. Many owners hold or obtain a state broker license to act as managing broker. The model rewards operators who can build a productive agent roster, lead a team and represent a high-profile brand credibly in their community.

  3. Recognition & Awards

    RE/MAX has been named to Entrepreneur's Franchise 500 for 42 consecutive years, appearing in the 2026 list and ranking among the top brands in the category — one of the longest recognition streaks in franchising. The brand also positions itself as the #1 name in real estate for brand awareness across the US and Canada and points to category-leading transactions per agent. For resale buyers, brand-level recognition should be weighed alongside the specific office's local reputation, agent reviews and referral strength in its own market.

  4. Industry / Market

    RE/MAX operates in the US residential real estate brokerage market, where demand tracks home-sale activity, at roughly four million existing-home sales a year, with volumes sensitive to mortgage rates and housing supply. Recruiting and retaining agents is the central competitive battle, and 2024's changes to NAR commission rules have reshaped how brokerages and agents structure fees. For resale buyers, local market share, transaction volume in the office's area and agent productivity matter more than national headlines.

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