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FRANCHISE RESALES

Buy a Rhea Lana’s Franchise

Rhea Lana’s is a children’s consignment-event franchise that runs seasonal pop-up sales of gently used kids’ clothing, toys, gear and equipment. Founded in 1997 by Rhea Lana Riner and franchising since 2008, the brand connects parents who want to sell outgrown items with shoppers looking for affordable, high-quality children’s goods.

The model is event-driven rather than store-based. Franchisees host time-limited consignment sales in rented venues, supported by the company’s proprietary, copyrighted software that lets consignors enter and barcode their own items and handles tagging, checkout and payment processing. Owners typically work a few hours a week in the off-season and ramp up around each event, making the business adaptable to part-time operation; absentee ownership is not permitted.

Rhea Lana’s remains family-owned and founder-led, with Rhea Lana Riner as President and CEO. The network has grown to roughly 119 franchises across 28 states. A community focus runs through the brand, with franchisees donating items to foster families and local charities after each event.

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Why buy a Rhea Lana’s Franchise?

Rhea Lana’s pairs an accessible, low-overhead business with one of the strongest franchisee-satisfaction records in its sector. Because sales run as seasonal events in rented space rather than from a permanent storefront, owners avoid the fixed costs of a lease and full-time staff, and the proprietary consignment software handles much of the operational work around tagging, checkout and payments.

The event model generates several revenue streams: a share of sales plus consignor, vendor, ticket and sponsorship fees, within a children’s resale category that has proved resilient as families seek affordable, sustainable options. The brand’s decade-plus run of Franchise Business Review recognition points to support that existing owners rate highly, which matters when you buy into an established system rather than build one.

Rhea Lana’s Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1997

    • Franchising Since

      2008

    • New Startup Cost

      $41,675 – $68,650

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $19,500

      for new territories

    • Transfer Fee

      40%

      of Initial Franchise Fee

    • Royalty Fee

      1–3%

      of Gross Sales

    • Marketing Fee

      $350

      per event

  • Unit Performance

    • Total Units *

      117

    • New Units Opened *

      13

    • Units Transferred *

      14

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Rhea Lana’s – Additional  Information

  1. Training & Support

    New owners complete roughly 16 hours of classroom and 12 hours of on-the-job training before working with the franchisor's Training and Support Team to prepare for their first event. Ongoing support runs through newsletters, conventions, toll-free phone lines, online resources and a franchisee intranet, while marketing help spans ad templates, national and regional campaigns, social media, SEO, email and loyalty programs. Proprietary consignment software underpins daily operations. Resale buyers should confirm what transfer training and intranet access the franchisor provides when an existing event changes ownership.

  2. Ideal Owner

    Rhea Lana's tends to suit community-minded, organized operators, often parents, who enjoy building local relationships and can manage the logistics of a high-volume, time-compressed sales event. Strong customer service, local marketing and the ability to recruit and coordinate volunteers or seasonal help matter more than prior retail experience, which the training covers. The flexible, seasonal rhythm fits owners seeking a lifestyle business or supplemental income, though it rewards those who actively promote and run each event rather than operate hands-off.

  3. Recognition & Awards

    Rhea Lana's is among the most decorated brands for franchisee satisfaction, holding a place in Franchise Business Review's Hall of Fame after more than a decade of recognition. FBR ranked it #1 in Retail in 2023, 2024 and 2025, #1 in Mid-Size Units in 2024 and 2025, and among the top franchises overall (#9 in 2024). In 2026 it was named a Top Low-Cost Franchise in Entrepreneur's Franchise 500, a Top Franchise for Women, and Best Retail Franchise at the Global Franchise Awards.

  4. Industry / Market

    Rhea Lana's sits in the fast-growing US secondhand market. ThredUp's 2025 resale report found US secondhand apparel grew about 14% in 2024, roughly five times faster than the broader clothing-retail market, and the North American secondhand apparel segment was valued near $22 billion in 2023. Children's resale is a particularly durable niche because kids outgrow clothing, shoes and gear quickly, giving parents a steady reason to both sell and buy. For resale buyers, that tailwind supports demand, but local event turnout and consignor loyalty drive a specific unit's results.

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