FRANCHISE RESALES

Buy a Rhea Lana’s Franchise

Rhea Lana’s is a leading consignment event franchise specializing in children’s clothing, toys, gear, and other gently used kids’ items. Founded in 1997 and franchising since 2008, it combines retail and event planning to offer flexible, community-focused sales events throughout the year. The brand empowers parents to sell their outgrown items and shoppers to find affordable, high-quality children’s goods in a stress-free, organized environment. With nearly 120 franchise locations across 25 states, Rhea Lana’s has earned a reputation for excellent franchisee satisfaction, ranking #1 in retail and mid-size units by Franchise Business Review for multiple consecutive years. The company’s proprietary technology streamlines consignor sales and payment processing, enhancing the experience for both sellers and buyers.

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Why buy a Rhea Lana’s Franchise?

Investing in a Rhea Lana’s franchise offers a low-to-moderate initial investment ($28,675–$45,900) with a flexible, event-driven business model that fits diverse lifestyles. Franchisees benefit from a proven system, strong brand recognition, proprietary technology, and comprehensive support. The model’s focus on serving families and fostering community connections makes it both financially and personally rewarding. Rhea Lana’s consistent top rankings for franchisee satisfaction and its mission-driven approach position it as a leading opportunity in the children’s consignment retail sector.

Rhea Lana’s Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1997

    • Franchising Since

      2008

    • New Startup Cost

      $41,675 – $68,650

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $19,500

      for new territories

    • Transfer Fee

      40%

      of Initial Franchise Fee

    • Royalty Fee

      1–3%

      of Gross Sales

    • Marketing Fee

      $350

      per event

  • Unit Performance

    • Total Units *

      117

    • New Units Opened *

      13

    • Units Transferred *

      14

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Rhea Lana’s – Additional  Information

  1. Training & Support

    Rhea Lana’s provides comprehensive training including about 16 hours of classroom and 12 hours of on-the-job instruction. Franchisees receive ongoing support through newsletters, conventions, toll-free lines, online resources, and a franchisee intranet platform. Marketing support includes ad templates, national and regional campaigns, social media, SEO, email marketing, and loyalty programs. The franchisor assists with site selection, lease negotiation, and grand opening events. Absentee ownership is not permitted, but part-time operation is possible, offering flexibility to fit various lifestyles.

  2. Ideal Owner

    The ideal Rhea Lana’s franchisee is a community-oriented entrepreneur, often a parent, seeking a flexible, part-time or full-time business. Franchisees should be committed to delivering excellent customer service and actively managing their events. Prior retail or event planning experience is helpful but not required due to the brand’s thorough training and support. The business model suits those looking for supplemental income or a lifestyle business with meaningful community impact.

  3. Recognition & Awards

    Rhea Lana’s has been recognized consistently by Franchise Business Review, ranking in the Top 50 for franchisee satisfaction for over 10 years and earning a place in their Hall of Fame. It ranked #1 in the Retail category in 2023, 2024, and 2025, and #1 in Mid-Size Units in 2024 and 2025. It also placed in the top 10 overall franchises in 2024 and 2025, highlighting its strong franchisee satisfaction and operational excellence. They were also recognized by Franchise Business Review as one of the Top 200 Franchises in 2026.

  4. Industry / Market

    The children’s consignment market is growing as families seek affordable, sustainable options for kids’ clothing and gear. Rhea Lana’s event-based model capitalizes on this trend by offering a community-driven, flexible business opportunity that appeals to budget-conscious parents. The franchise’s scalability and technology platform support expansion in new markets, with ongoing demand for secondhand children’s products.

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