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FRANCHISE RESALES

Buy a RimTyme Franchise

RimTyme Custom Wheels and Tires is an automotive retail franchise built around custom wheels, tires and related accessories, paired with a signature no-credit, rent-to-own payment program. Founded in 2005 and franchising since 2007, it operates store-based locations where customers can buy outright or lease to own.

The model serves budget-conscious drivers who want to personalize their vehicles but may not qualify for, or prefer not to use, traditional financing. Customers pay by cash or credit, or choose the no-credit option with no SSN required, low money down and weekly, bi-weekly or monthly payments. Stores stock name-brand wheels such as Asanti, Dub and Moto Metal, and installation, mounting, balancing and flat-tire repair are included on rental agreements.

RimTyme is part of Rent-A-Center Franchising International, the franchising arm of the long-established rent-to-own retailer, giving the brand corporate backing in lease-to-own retail. The network is a small, niche system concentrated across the Southeast and south-central states, with additional U.S. locations elsewhere. Its main differentiator is combining automotive aftermarket retail with flexible, credit-free payment options.

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Why buy a RimTyme Franchise?

A RimTyme franchise offers entry to a specialized corner of the automotive aftermarket. Its no-credit, rent-to-own program is a genuine differentiator that few franchised wheel-and-tire competitors offer, opening the business to credit-constrained customers and generating ongoing payment streams rather than one-off sales alone. The category has proved fairly resilient, as tire replacement remains a recurring need across economic cycles.

To buy a RimTyme franchise is also to buy into Rent-A-Center Franchising International, which brings deep experience in lease-to-own retailing, purchasing co-ops that pool buying power across the network, established operating systems and exclusive territories that protect each store’s market.

RimTyme Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2005

    • Franchising Since

      2007

    • New Startup Cost

      $473,100 – $802,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $15,000 – $25,000

      for new territories

    • Transfer Fee

      $5,000

    • Royalty Fee

      4%

      of Gross Rental Payments/Sales

    • Marketing Fee

      3%

      of Gross Rental Paymens

  • Unit Performance

    • Total Units *

      29

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

RimTyme – Additional  Information

  1. Training & Support

    Incoming owners complete RimTyme's initial training: 36 hours of classroom instruction plus 15 hours of on-the-job training. Ongoing support covers field operations, a toll-free support line, online systems, purchasing co-ops that pool buying power across the network, and regular newsletters, meetings and conventions. Marketing assistance includes ad templates, social media, SEO and email campaigns. Because RimTyme bars absentee and part-time ownership, resale buyers should confirm what transfer training and operating-system access the franchisor provides to a new hands-on owner and existing staff.

  2. Ideal Owner

    RimTyme suits a hands-on, full-time owner-operator; absentee and part-time ownership are not permitted. The model rewards someone retail- and sales-oriented who is comfortable running a storefront, leading wheel and tire technicians and building repeat local custom. Because much of the business runs on rent-to-own agreements, owners should be at ease with payment collection, account management and customer relationships. Automotive or tire experience is helpful but not required; the franchisor's training is built to bring in operators from a retail or customer-service background.

  3. Recognition & Awards

    RimTyme has built its reputation in a specialized niche, combining custom wheel and tire retail with a no-credit, rent-to-own payment model that few franchised competitors offer. It carries the backing of Rent-A-Center Franchising International, part of one of the best-known names in U.S. lease-to-own retail, which lends operational credibility. The brand has not been a regular fixture on national franchise award lists, so resale buyers should weigh brand-level recognition alongside a specific store's local reviews, customer base and community visibility within its territory.

  4. Industry / Market

    Custom wheels and tires sit within the U.S. automotive specialty-equipment market, which reached a record $52.65 billion in consumer sales in 2024 (SEMA). Demand is driven by vehicle personalization and an aging vehicle fleet that keeps drivers investing in their cars. RimTyme's no-credit angle also taps the large pool of credit-constrained and underbanked U.S. consumers seeking flexible payment options. Tire replacement is largely non-discretionary, lending some resilience, while wheel upgrades are more discretionary and tied to local spending — a factor resale buyers should weigh by territory.

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