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FRANCHISE RESALES

Buy a Robeks Franchise

Robeks Fresh Juices & Smoothies is a fast-casual smoothie, juice and acai bowl franchise founded in 1996 and franchising since 2001. Headquartered in Los Angeles, the brand serves blended-to-order smoothies, freshly squeezed juices, acai bowls, premium toasts and Greek yogurt smoothies, plus a proprietary line of nutritional boosts customers can add to any drink.

The model is built around operational simplicity. Restaurants fit in under 1,000 square feet, use assembly-line preparation with no cooking, fryers or grills, and run on small, easy-to-train teams. Franchisees tap national buying power and an established supply chain, and units operate in in-line, endcap, drive-thru and non-traditional formats.

Operated through Robeks Franchise Corporation, the system has grown to roughly 140 locations open and in development across 13 states, concentrated in California and other urban markets. Robeks positions itself toward health-conscious consumers seeking fresh, functional, better-for-you food and drink rather than indulgent fast food.

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Why buy a Robeks Franchise?

Buying a Robeks franchise offers entry into the better-for-you beverage category through an established brand with nearly three decades of operating history and a recognisable name in the smoothie and juice segment. The menu of smoothies, fresh juices, acai bowls and toasts appeals across age groups and dayparts, supporting repeat local custom in a category that has stayed resilient as consumers prioritise health and convenience.

The ownership model is designed to be approachable. A compact footprint, no-cook preparation and small staff keep operations focused, and many existing franchisees entered without prior food-service experience. National purchasing power and a stable supply chain support margins, and Robeks points to strong top-quartile unit volumes among its best-performing locations.

Robeks Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1996

    • Franchising Since

      2001

    • New Startup Cost

      $298,050 – $511,700

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      $10,000

      $5,000 if to existing franchisee; $25,000 for Area Development Agreement

    • Royalty Fee

      6–7%

      of Gross Revenue

    • Marketing Fee

      2.5%

      of Net Sales

  • Unit Performance

    • Total Units *

      106

    • New Units Opened *

      8

    • Units Transferred *

      3

    • Avg. Unit revenue *

      $670,073

    * Based on 2024 data reported in the 2025 FDD

Robeks – Additional  Information

  1. Training & Support

    Incoming owners and managers complete a ten-day intensive program at Robeks' company operations in Los Angeles, covering brand systems, product knowledge, restaurant management and guest service. That is roughly 80 hours of in-store and support-centre training plus around 40 hours of opening support, with the corporate team on site during the first week. Food-safety certification is required, and ongoing help covers vendor and equipment selection, refresher training and local marketing via the Robeks Marketing team. Resale buyers should confirm what transfer training and Los Angeles onboarding Robeks provides to incoming owners and staff.

  2. Ideal Owner

    Robeks suits hands-on local operators who can lead and coach a small team rather than work the blender themselves. Food-service experience helps but is not required; many franchisees came from outside the industry and lean on the brand's systems and training. The model rewards owners who are community-minded, focused on consistent operational standards and guest service, and comfortable driving local marketing. Because certified managers can run day-to-day shifts, the format can suit owner-operators or those taking a more semi-absentee role across one or more units.

  3. Recognition & Awards

    Robeks is regarded as one of the more established names in the US smoothie and juice bar category, with nearly 30 years of operating history. It has been recognised in Franchise Business Review's listings of top franchises for health and wellness and was ranked #76 on Entrepreneur's 2024 Top Franchises for Diversity, Equity & Inclusion. For resale buyers, brand-level recognition should be weighed alongside the specific territory's reputation, including local reviews, repeat customers and community visibility.

  4. Industry / Market

    Robeks competes in the US juice and smoothie bar industry, worth roughly $4.5 billion with revenue growing at about a 5.3% annual rate over the past five years (IBISWorld). Demand is driven by sustained consumer interest in health-conscious, convenient and functional food and drink, with smoothies, fresh juices and acai bowls benefiting from better-for-you eating habits across age groups. The category is broadly resilient but locally competitive, so buyers should weigh a unit's trade area, foot traffic and nearby alternatives when judging demand.

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