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FRANCHISE RESALES

Buy a RockBox Fitness Franchise

RockBox Fitness is a boutique fitness franchise built around 50-minute group classes that combine boxing, kickboxing and functional strength training. Founded in 2017 in Huntersville, North Carolina, by Roger Martin and Steve Halloran, and franchising since 2018, the brand pairs high-energy workouts with immersive studio design, including colour-changing lighting and premium sound, to keep members engaged.

Studios run on a membership model supported by several revenue streams: group-class memberships, personal training, nutrition coaching, supplements and branded retail. A six-week challenge acts as the core member-acquisition funnel, and an ABC Trainerize community app supports ongoing engagement across the network.

The company remains founder-led, with co-founder Roger Martin as CEO, and operates as an independent franchisor rather than part of a larger holding group. RockBox has grown to a network of studios across more than 15 states, with 150-plus licences awarded, positioning it as an emerging brand in the competitive boutique boxing-fitness category.

Latest Resales

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Why buy a RockBox Fitness Franchise?

Boutique fitness has been one of the most dynamic corners of the health-and-wellness market, and RockBox competes in the high-demand boxing and kickboxing niche with a differentiated, experience-led studio format. The appeal for buyers is a recognisable brand in a resilient category, backed by national franchise recognition and a membership model designed around retention.

Owning a RockBox studio means buying into a recurring-revenue membership business with several income layers beyond class dues, including personal training, nutrition coaching, supplements and retail. The franchisor provides done-for-you marketing, sales and operational systems, an ABC Trainerize engagement app, and a peer network of franchisees that shares best practices, which can shorten the learning curve for an incoming owner.

RockBox Fitness Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2013

    • Franchising Since

      2017

    • New Startup Cost

      $388,444 – $622,900

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $59,900

      for new territories

    • Transfer Fee

      $15,000

    • Royalty Fee

      7%

      of Gross Sales or $1,500/mo min

    • Marketing Fee

      2%

      of Gross Sales or $450/mo min

  • Unit Performance

    • Total Units *

      52

    • New Units Opened *

      5

    • Units Transferred *

      11

    • Avg. Unit revenue *

      $316,310

    * Based on 2024 data reported in the 2025 FDD

RockBox Fitness – Additional  Information

  1. Training & Support

    Incoming owners receive structured initial training of roughly 40 hours of classroom instruction plus 6 hours of on-the-job training, followed by ongoing operational and sales support. The franchisor provides done-for-you marketing resources, data-backed operating processes, an ABC Trainerize member-engagement app, and a franchisee peer network for shared best practices. Resale buyers should confirm with RockBox what transfer training and system access carry over to a new owner, and check the certification status of the studio's existing coaching staff.

  2. Ideal Owner

    RockBox suits hands-on local operators who enjoy building community and motivating people, rather than passive investors. Fitness-industry experience helps but is not required, since the franchisor supplies training and systems. The role centres on local marketing, membership sales and retention, and managing a small coaching team, so owners should be comfortable leading staff and delivering a consistent member experience. Some owners run studios semi-absentee through a manager, though a strong local presence and relationship-building tend to drive results.

  3. Recognition & Awards

    RockBox has earned national franchise recognition, including multiple Entrepreneur Franchise 500 listings: named a Top New & Emerging franchise in 2022, ranked #1 in its boxing-fitness category in 2023, and listed again in 2024. It has also appeared on the Inc. 5000, been named to Franchise Journal's Top Brands across 2021-2024, and recognised in Franchise Dictionary Magazine's Fran-Tastic 500. For resale buyers, brand-level awards should be weighed alongside the specific studio's local reviews and community reputation.

  4. Industry / Market

    The US gym, health and fitness club industry is worth roughly $41 billion (IBISWorld, 2025), and boutique studios have been among its fastest-growing segments as consumers shift toward experience-led, community-oriented group workouts. Boxing and kickboxing formats appeal to members seeking variety and measurable results, which supports recurring memberships. Demand is broad-based but locally driven, so for resale buyers the health of a specific studio depends heavily on its territory's demographics, competition and member retention.

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