FRANCHISE RESALES

Buy a RockBox Fitness Franchise

RockBox Fitness is a boutique fitness franchise founded in 2017 in North Carolina by Steve Halloran and Roger Martin, with franchising launched in 2018. Headquartered in Huntersville, North Carolina, RockBox offers a unique blend of boxing, kickboxing, and functional training in high-energy group classes. The brand differentiates itself with immersive studio environments featuring color-changing lighting and premium sound systems, creating a motivating and engaging workout experience. RockBox emphasizes variety, community, and motivation to keep members engaged and prevent workout boredom.

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Why buy a RockBox Fitness Franchise?

Investing in RockBox Fitness offers entry into a proven, scalable boutique fitness franchise with a strong brand and multiple revenue channels. Franchisees benefit from extensive training, marketing support, and a business model designed to maximize member retention and profitability. The immersive studio environment and innovative programming provide a competitive edge, making RockBox a compelling opportunity in the growing fitness franchise industry.

RockBox Fitness Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2013

    • Franchising Since

      2017

    • New Startup Cost

      $388,444 – $622,900

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $59,900

      for new territories

    • Transfer Fee

      $15,000

    • Royalty Fee

      7%

      of Gross Sales or $1,500/mo min

    • Marketing Fee

      2%

      of Gross Sales or $450/mo min

  • Unit Performance

    • Total Units *

      52

    • New Units Opened *

      5

    • Units Transferred *

      11

    • Avg. Unit revenue *

      $316,310

    * Based on 2024 data reported in the 2025 FDD

RockBox Fitness – Additional  Information

  1. Training & Support

    RockBox provides strong franchisee support including site selection assistance, construction and build-out guidance, comprehensive training, marketing support, and operational systems. Franchisees receive help with grand openings and ongoing business development. The franchisor offers a proven business model with multiple revenue streams such as group classes, personal training, nutrition coaching, supplements, and branded retail products to enhance profitability and member engagement.

  2. Ideal Owner

    The ideal RockBox franchisee is a passionate entrepreneur interested in health and wellness, committed to active management or oversight of studio operations. Experience in fitness or business management is helpful but not mandatory due to comprehensive franchisor training and support. Franchisees should be prepared to build community engagement and deliver exceptional member experiences.

  3. Recognition & Awards

    RockBox is recognized as one of the fastest-growing and most talked-about fitness franchises in the boutique boxing and fitness market. It has established over 120 units and is known for its innovative, results-driven workout programs and community-focused culture. The brand boasts strong unit-level economics, with corporate locations averaging over $580,000 in annual revenue and net income margins of 30–40%.

  4. Industry / Market

    The boutique fitness segment is rapidly expanding as consumers seek engaging, high-intensity, and community-oriented workout experiences. RockBox’s combination of boxing, kickboxing, and functional training aligns well with these trends. Its focus on member retention and diversified income streams positions it for continued growth in a competitive fitness market.

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