FRANCHISE RESALES

Buy a Row House Franchise

Row House is a boutique fitness franchise built around group indoor rowing. Founded in New York City in 2014, it runs coach-led studio classes on Concept2 rowing machines and positions rowing as a low-impact, full-body workout suited to a wide range of ages and fitness levels.

Studios run on a membership-driven, recurring-revenue model typical of boutique fitness, with classes delivered by trained coaches in a community-focused setting. The format targets members who want effective cardio and strength work that is gentler on the joints than high-impact training, and the business is often operated semi-absentee, with a hired studio manager and coaching staff.

Row House has operated dozens of studios across roughly 19 states and Washington, D.C., and describes itself as the largest franchised indoor-rowing brand in the U.S. In 2024 it was acquired by Extraordinary Brands, a multi-brand boutique fitness operator also behind Eat the Frog Fitness and Purvelo Cycle, from previous owner Xponential Fitness.

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Why buy a Row House Franchise?

Indoor rowing sits in a growing, low-impact corner of boutique fitness, a category that has proved resilient as consumers look for joint-friendly alternatives to high-intensity training. Row House holds an early-mover position in that space with a recognisable national brand, giving a buyer an established format rather than an unproven local concept.

A Row House franchise offers a membership-based, recurring-revenue model that can be run semi-absentee with a coaching team in place, which appeals to owners who want a managed studio rather than a daily hands-on job. The 2024 move to Extraordinary Brands, a parent focused specifically on boutique fitness studios, puts a fitness-dedicated operator behind the system, along with national vendor relationships.

Row House Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2014

    • Franchising Since

      2014

    • New Startup Cost

      194,480 – $480,580

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,000

      for new territories

    • Transfer Fee

      $15,000

      (reduced for transfer to a wholly-controlled entity)

    • Royalty Fee

      7%

      of gross Revenue ($345/week min)

    • Marketing Fee

      2%

      of Gross Revenue (Creative Brand Fund) + local advertising min of $2,500/month

  • Unit Performance

    • Total Units *

      49

    • New Units Opened *

      2

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $325,548

    * Based on 2024 data reported in the 2025 FDD

Row House – Additional  Information

  1. Training & Support

    Row House provides franchisees with initial training plus ongoing support that continues as a studio matures, including regular webinars and one-on-one guidance. Operational support spans staffing and coach development, marketing and membership sales, and franchisees draw on national vendor relationships and standardised class programming and music updated by the brand. Buyers of an existing Row House studio should confirm what transfer training and system access the franchisor provides to incoming owners, and the certification status of the coaching team they inherit.

  2. Ideal Owner

    Row House suits an owner who is community-minded and confident leading a team rather than coaching classes personally. Fitness-industry experience is not essential; the model leans on hiring and developing capable studio managers and coaches, so people management, local marketing and membership sales matter more than rowing expertise. It fits semi-absentee or executive operators who can oversee the numbers, drive member retention and build a local presence while leaving day-to-day delivery to trained staff. Owners who enjoy building community and a strong member experience tend to fit best.

  3. Recognition & Awards

    Row House earned national recognition during its growth, including places on Entrepreneur's Top New Franchises list (2021 and 2022), its Fastest-Growing Franchises list (2021) and its Franchise 500 ranking (2023), plus Inc. magazine's Inc. 5000 list of fast-growing companies (2020). The concept has also been featured across consumer and fitness media including Forbes, Women's Health and Muscle & Fitness. For resale buyers, this brand-level recognition should be weighed alongside the reputation of the specific studio, including local reviews, member sentiment and community visibility.

  4. Industry / Market

    The U.S. gym and fitness club industry is worth roughly $47 billion (IBISWorld), and boutique studios are among its faster-growing segments as members gravitate toward specialised, community-based formats. Low-impact training is a notable demand driver, supported by an aging but active population and a broader shift toward sustainable, injury-conscious exercise. Boutique fitness is membership-led, giving studios recurring revenue alongside exposure to local competition and member churn. For resale buyers, demand is highly local, so a specific studio's catchment, membership base and nearby competition matter more than national figures.

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