FRANCHISE RESALES

Buy a Roy Rogers Franchise

Roy Rogers Franchise Company LLC is a fast-food restaurant chain founded in 1968, known for its Western-themed dining experience and signature menu featuring USDA choice top round roast beef, hand-breaded fried chicken, and classic burgers. Originating from Marriott’s acquisition and rebranding of the RoBee’s House of Beef chain, Roy Rogers grew rapidly in the late 1960s and 1970s, peaking at over 600 locations nationwide. Today, the brand is primarily concentrated in the Mid-Atlantic and Northeastern U.S., with around 41 to 54 locations, including both company-owned and franchised stores. The Plamondon family, longtime franchisees, purchased the brand in 2002 and have since focused on rebuilding and expanding it while maintaining its commitment to quality, variety, and hospitality. Roy Rogers is distinguished by its Fixin’s Bar®, allowing customers to customize meals with fresh produce and signature sauces, enhancing the dining experience.

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Why buy a Roy Rogers Franchise?

Investing in Roy Rogers offers the opportunity to join a heritage brand with a loyal customer base and a strong regional presence. Franchisees benefit from a proven business model, comprehensive support, and the ability to offer a unique menu with customizable options. The company’s focus on quality, hospitality, and steady growth in select markets makes it an attractive franchise for entrepreneurs seeking a fast-casual concept with enduring appeal.

Roy Rogers Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Initial Investment

      $755,250 - $1,580,950

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 160 hours on the job training

    • 48 hours classroom training

    • Ongoing support

    • Marketing support

Roy Rogers – Additional  Information

  1. Franchisee Support

    Franchisees receive comprehensive support including training, marketing, operational guidance, site selection assistance, and ongoing corporate collaboration. The Plamondon Companies emphasize maintaining the brand’s family values and quality standards, fostering a close-knit franchise community.

  2. Accolades & Awards

    Roy Rogers is celebrated for its longstanding heritage and loyal regional following, especially in the Mid-Atlantic. The brand’s 50+ years of operation and consistent recognition for quality and hospitality have earned it a respected place among fast-casual chains in its core markets.

  3. Industry / Market

    The fast-food industry remains competitive and evolving, with consumer demand for customizable, quality menu options growing. Roy Rogers’ focus on fresh ingredients, variety, and a differentiated customer experience positions it well to capitalize on these trends within its regional footprint.

  4. Ideal Owner

    The ideal Roy Rogers franchisee is a hands-on operator passionate about delivering quality food and exceptional customer service. Experience in restaurant management is beneficial, along with a commitment to upholding the brand’s family-oriented values and operational standards.

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