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FRANCHISE RESALES

Buy a Roy Rogers Franchise

Roy Rogers is a quick-service restaurant chain known for its USDA choice top round roast beef sandwiches, hand-breaded fried chicken and burgers, with many locations also serving breakfast across all three dayparts. The brand was founded in 1968, when Marriott rebranded the RoBee’s roast beef concept and named it after the famous singing cowboy, before growing to a peak of more than 600 restaurants nationwide.

Today Roy Rogers is owned and operated by the Plamondon family, longtime franchisees who acquired the brand in 2002 and run it from headquarters in Frederick, Maryland. The network is now concentrated in the Mid-Atlantic and Northeast, with company-owned and franchised restaurants across Maryland, Virginia, Pennsylvania, New Jersey and West Virginia.

A signature feature is the Fixin’s Bar®, where guests customize orders with fresh produce and sauces. The brand has introduced a flexible new store design suited to free-standing drive-thru sites, shopping centers and travel plazas, and is recruiting multi-unit operators to rebuild its regional footprint.

Latest Resales

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Why buy a Roy Rogers Franchise?

Buying a Roy Rogers franchise means owning a heritage QSR brand with more than 55 years of history and a loyal, multi-generational following in its core Mid-Atlantic markets. Its roast beef roots and the customizable Fixin’s Bar® give it a recognizable identity that stands apart from burger-led competitors, while a menu spanning breakfast, lunch and dinner spreads revenue across all three dayparts.

The brand is built for growth-minded operators. A flexible store design works in multiple footprints, prime territories are reopening through an active refranchising push, and franchisees are backed by tech-driven systems and a seasoned corporate leadership team. The Plamondon family’s owner-operator stewardship keeps the brand partner-focused rather than purely market-driven.

Roy Rogers Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Initial Investment

      $755,250 - $1,580,950

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 160 hours on the job training

    • 48 hours classroom training

    • Ongoing support

    • Marketing support

Roy Rogers – Additional  Information

  1. Training & Support

    Incoming owners complete a structured programme that includes roughly 48 hours of classroom training and 160 hours of on-the-job training, alongside a Discovery Day at the company's Frederick, Maryland headquarters. Franchisees receive continuing support across operations, marketing, purchasing and IT, backed by tech-driven systems and a seasoned corporate team. Buyers of an existing Roy Rogers restaurant should confirm what transfer training and system access the franchisor provides to incoming ownership and staff when a unit changes hands.

  2. Ideal Owner

    Roy Rogers suits hands-on, operations-led restaurant operators who can manage staff, hold quality standards and deliver consistent guest service in a fast-paced QSR setting. The franchisor actively targets multi-unit operators with restaurant management experience and the ambition to develop several locations, though capable single-unit operators with food-service backgrounds also fit. A commitment to the brand's family values, hospitality standards and local community presence matters as much as commercial drive.

  3. Recognition & Awards

    Roy Rogers has been recognised on the Franchise Times Top 400, the annual ranking of the largest US franchise systems by sales, appearing in both 2023 and 2024. Beyond formal rankings, the brand's strongest credibility signal is its 50-plus-year heritage and a loyal, multi-generational customer base concentrated in the Mid-Atlantic. For resale buyers, brand-level recognition should be weighed alongside the reputation of the specific restaurant, including local reviews, repeat customers and community visibility.

  4. Industry / Market

    Roy Rogers competes in the US quick-service restaurant sector, a market valued at well over $300 billion annually and supported by steady demand for fast, affordable, customizable meals. Within QSR, the roast beef and chicken niches stay comparatively less crowded than the burger segment, giving differentiated brands room to build loyalty. Drive-thru convenience, breakfast traffic and multi-daypart visits continue to support growth. For resale buyers, local demand depends heavily on site visibility, traffic patterns and competition within the specific territory.

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