FRANCHISE RESALES

Buy a Rusty Taco Franchise

Rusty Taco was founded in 2010 by Rusty and Denise Fenton, along with Steve Dunn, in Dallas, Texas. Inspired by Rusty’s experience tasting authentic street tacos in Acapulco, Mexico, the brand aims to deliver fresh, handmade tacos with bold, authentic flavors at an affordable price. Rusty Taco emphasizes a casual, neighborhood taco stand atmosphere, serving a variety of tacos made with quality ingredients, complemented by sides, salsas, and signature margaritas. The franchise has grown steadily to over 30 locations across the U.S., focusing on community engagement and a welcoming environment. Rusty Taco’s straightforward menu and commitment to freshness appeal to families, young professionals, and taco lovers seeking a flavorful, fast-casual dining experience. The brand returned to its original name in 2018 to honor its roots and founder’s vision.

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Why buy a Rusty Taco Franchise?

Investing in Rusty Taco offers entry into a proven, growing fast-casual brand with a unique niche in authentic street-style tacos. Franchisees benefit from a scalable business model, comprehensive training, and robust marketing support. The brand’s focus on fresh ingredients, community atmosphere, and affordable pricing creates strong customer loyalty. With initial investments ranging from approximately $523K to $1.12M and veteran discounts available, Rusty Taco presents an attractive opportunity for entrepreneurs seeking a flavorful and culturally resonant franchise in the expanding fast-casual dining market.

Rusty Taco Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $25,000

    • Initial Investment

      $523,400 - $1,120,950

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 144-172 hours on the job training

    • 16-28 hours classroom training

    • Ongoing support

    • Marketing support

Rusty Taco – Additional  Information

  1. Franchisee Support

    Rusty Taco offers comprehensive training with 144-172 hours of on-the-job training and 16-28 hours of classroom instruction. Franchisees receive ongoing support including site selection, lease negotiation, proprietary software, marketing assistance (national/regional advertising, social media, SEO), and operational guidance. The brand hosts conventions, provides newsletters, and offers a franchisee intranet platform to facilitate communication and best practice sharing. Marketing support includes loyalty programs and digital campaigns to drive customer engagement.

  2. Accolades & Awards

    Rusty Taco is recognized for its authentic street-style tacos and strong franchise growth, with over 30 units open as of 2024. Though not ranked in the latest Entrepreneur Franchise 500, it has been praised for its community focus and quality food offerings. The brand’s return to its original name and commitment to authenticity have strengthened its reputation in the fast-casual Mexican food segment.

  3. Industry / Market

    Rusty Taco is recognized for its authentic street-style tacos and strong franchise growth, with over 30 units open as of 2024. Though not ranked in the latest Entrepreneur Franchise 500, it has been praised for its community focus and quality food offerings. The brand’s return to its original name and commitment to authenticity have strengthened its reputation in the fast-casual Mexican food segment.

  4. Ideal Owner

    The ideal Rusty Taco franchisee is an enthusiastic entrepreneur with a passion for food and community engagement. Strong people skills and business acumen are important, while prior restaurant experience is helpful but not mandatory due to the brand’s thorough training. Franchisees should be prepared for full-time, hands-on management, focusing on delivering quality food and a welcoming customer experience.

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