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FRANCHISE RESALES

Buy a SafeSplash Swim School Franchise

SafeSplash Swim School is a learn-to-swim franchise that teaches water safety and swimming to children and adults of all ages and abilities. The brand operates under Denver-based franchisor Streamline Brands, which consolidated its swim school networks under a single name and rebranded the wider system to SafeSplash. Founded in 2005, it is now one of the largest swim school networks in the United States, with more than 200 schools nationwide.

The business runs on two formats. A low-overhead hosted model delivers lessons in partner or rented pools, while a dedicated model operates a purpose-built facility. Both teach a structured, safety-focused curriculum that has guided millions of swimmers from first lessons through confident self-rescue, with programmes such as the S.A.F.E.R. Swimmer Promise reinforcing the brand’s drowning-prevention mission.

Revenue comes mainly from recurring lesson enrolments, supported by a technology platform covering scheduling, payments and customer communication. As a 2025 National Drowning Prevention Alliance partner, SafeSplash positions itself as a mission-driven, family-focused business with national brand recognition.

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Why buy a SafeSplash Swim School Franchise?

There is a strong case to buy a SafeSplash Swim School franchise in a category built around an essential, year-round life skill rather than a discretionary purchase. Swim instruction generates repeat enrolments and predictable demand, and the brand sits in a high-retention segment where families return season after season.

SafeSplash backs that with the scale of one of the largest swim school networks in the US, a recognised consumer brand, and flexible entry points: a low-overhead hosted model or a higher-investment dedicated facility. Franchisees draw on a proven curriculum, instructor certification systems, back-office support and a dedicated call centre handling enrolment and customer service, plus marketing campaigns and a customer app that an independent operator would have to build alone.

SafeSplash Swim School Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2005

    • Franchising Since

      2014

    • New Startup Cost

      $1,071,200 – $1,508,785

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $55,000

      for new territories

    • Transfer Fee

      30%

      of then-current Initial Franchise Fee

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      122

    • New Units Opened *

      30

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $1,058,090

    * Based on 2025 data reported in the 2026 FDD

SafeSplash Swim School – Additional  Information

  1. Training & Support

    Incoming owners and key staff complete structured initial training on the SafeSplash operating model, around 80 hours of classroom and 50 hours of on-the-job training, plus instructor education built on the brand's safety-focused curriculum and certifications. Ongoing support includes a back-office team and dedicated call centre, a technology suite for scheduling, payments and communication, an operations manual, and ongoing marketing and social campaigns. Buyers of an existing SafeSplash school should confirm what transfer training and system access the franchisor provides to new ownership and which staff certifications carry over.

  2. Ideal Owner

    SafeSplash suits a community-minded, people-focused operator who can manage staff, build local enrolment and uphold consistent safety and service standards rather than teach swimming personally. No swimming or industry background is required, as the franchisor provides the curriculum and systems. The role is operations- and marketing-led, centred on recruiting and retaining instructors, managing scheduling and customer relationships, and driving local membership growth. Prior business or management experience helps, and owners comfortable running a staffed, service-driven local business with a mission focus tend to fit best.

  3. Recognition & Awards

    SafeSplash has been ranked repeatedly in Entrepreneur's Franchise 500, most recently at #365 in 2025, and is recognised as one of the largest swim school networks in the US. In 2024, franchisee Jaime Zilverberg was named Franchisee of the Year by the International Franchise Association, and the brand is a 2025 National Drowning Prevention Alliance partner. It has also drawn notice for owners that include former Olympic swimmers. For resale buyers, brand recognition should be weighed alongside the specific school's local reviews, reputation and referrals.

  4. Industry / Market

    Demand for learn-to-swim instruction in the US is driven by safety: drowning is the leading cause of death for children aged 1-4 and a top cause for older children, and the CDC links formal swim lessons to lower drowning risk. That makes lessons closer to an essential purchase than a discretionary one. US youth sports participation is growing near 3% a year (IBISWorld, 2024), supporting steady, recurring enrolment. For resale buyers, this underpins resilient local demand, though a school's performance still depends on its catchment, pool access and competition.

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