FRANCHISE RESALES

A person holds grooming scissors, trimming the fur of a light brown and white dog with blue eyes standing on a table at the Salty Dawg Pet Salon.

Buy a Salty Dawg Pet Salon + Bakery Franchise

Salty Dawg Pet Salon + Bakery is a brick-and-mortar dog grooming franchise that pairs a full-service salon with an in-store treat bakery and retail shop. Salons sell dog washes, tidy-ups, full grooms and add-ons such as de-shedding and nail care, alongside Sweet Dawg bakery treats, accessories and grooming products. Grooming is done in open view of owners, part of the brand’s “Pet Differently” positioning.

The concept grew out of Paul Mitchell Schools: its founders had ties to the beauty-school network, and many pet stylists are licensed cosmetologists or barbers retrained to groom dogs. Each salon trades from a retail storefront inside a protected territory, with a Store Master Groomer leading the styling team. Single-unit, multi-unit and area representative formats are offered.

The business launched in Texas in 2018 and has franchised since 2019. In July 2024 it was acquired by Loyalty Brands, the Virginia Beach group led by John T. Hewitt, founder of Jackson Hewitt and Liberty Tax, and since 2025 it has sat in Loyalty’s Everything Pets platform with Zoomin Groomin, Hike Doggie and Cooper’s Scoopers. It is a small, emerging network with salons in Georgia and Texas.

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Why buy a Salty Dawg Pet Salon + Bakery Franchise?

A Salty Dawg Pet Salon franchise offers a format that earns from one visit in several ways. Grooming brings dogs back on a regular cycle, and the bakery counter and retail shelves add impulse sales that a grooming-only salon does not capture, in a pet services category that has proved resilient across economic cycles.

Staffing is the hardest part of a grooming business, and Salty Dawg’s answer is distinctive: a recruiting pipeline of licensed hairstylists and barbers, many from Paul Mitchell Schools, who are retrained as pet stylists. Behind the brand, Loyalty Brands supplies the franchise development, marketing and operations teams the concept lacked as an independent. Mobile sister brand Zoomin Groomin receives no protected territory overlapping a salon’s, although its vans may still serve customers there.

Salty Dawg Pet Salon + Bakery Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2018

    • Franchising Since

      2019

    • New Startup Cost

      $194,750 – $470,450

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      8%

      of Gross Revenues or $1,000/mo min

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      2

    • New Units Opened *

      0

    • Units Transferred *

      1

    • Avg. Unit revenue *

      $548,932

    * Based on 2025 data reported in the 2026 FDD

Salty Dawg Pet Salon + Bakery – Additional  Information

  1. Training & Support

    Initial training is a one-week program of 16 hours of in-person instruction and 16 hours on the job, including shadowing a live salon; the owner or Designated Manager and the Store Master Groomer both attend. Ongoing support includes designated point-of-sale software, an intranet-hosted operations manual, a toll-free support line, marketing help across social media, SEO, email and loyalty programs, and a required annual conference. The franchise agreement requires an incoming owner to complete the training program, so resale buyers should confirm its timing and what software and client records transfer.

  2. Ideal Owner

    No grooming or pet-industry background is required; the work is retail management and people leadership more than hands-on styling. The owner, or a Designated Manager the franchisor has approved, must supervise the salon on site, and an owner using a manager is still expected to stay close to the business. Day to day that means recruiting and keeping a team of four to eight, led by the Store Master Groomer, holding a premium service standard and building local repeat custom. It suits community-minded operators who are comfortable managing skilled staff.

  3. Recognition & Awards

    Salty Dawg is an International Franchise Association member (2025), carries Entrepreneur's 2025 Verified Franchise designation and was listed on the Franchise Registry as SBA eligibility certified in 2024. Franchise Times has covered both its 2024 acquisition by Loyalty Brands and the 2025 launch of the Everything Pets platform, and the backing of John T. Hewitt's group adds franchising credibility to a young concept. With a small network, reputation is built salon by salon, so resale buyers should weigh the specific location's reviews, referral sources and community standing.

  4. Industry / Market

    Americans spent $158 billion on their pets in 2025, with $165 billion projected for 2026, according to the American Pet Products Association (APPA). Its "other services" category, which covers grooming, boarding, training and pet sitting, reached $14.3 billion and is projected at $14.9 billion in 2026. APPA counts 95 million U.S. pet-owning households. Grooming demand is appointment-based and repeats every few weeks for many breeds, though it is won locally against independents, big-box salons and mobile groomers, so resale buyers should weigh a salon's neighborhood competition and groomer supply.

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