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FRANCHISE RESALES

Buy a Sauna House Franchise

Sauna House is a modern bathhouse and wellness franchise founded in 2019 in Asheville, North Carolina, built around hot-and-cold contrast therapy. Each location pairs traditional and infrared saunas with cold plunges, hot pools, red-light therapy and heated furniture inside a deliberately phone-free, design-led space meant for rest and social wellness.

The brand is founder-led by Andrew Lachlan and began franchising in 2022. The model is brick-and-mortar and territory-based, with revenue from drop-in visits, memberships, private bookings, massage therapy and retail. Sauna House manufactures its own cabins through an in-house sauna factory and runs on an integrated technology stack, positioning the concept as labor-light relative to many hospitality businesses.

Its footprint is concentrated across the Southeast, with locations in North Carolina, South Carolina and Tennessee, plus sites in Texas and Florida and further territories under development. Sustainability is central to the brand: Sauna House is a 1% for the Planet member, directing 1% of topline revenue to environmental causes.

Latest Resales

  • There are currently no Sauna House resales available
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Why buy a Sauna House Franchise?

Buying a Sauna House franchise is a way into the fast-growing wellness and recovery category through an established, science-backed concept rather than an untested independent build. Contrast therapy has moved from niche to mainstream, and Sauna House pairs that demand with a recognisable design language, in-house cabin manufacturing and several revenue streams within each site.

The membership and visit-based model is built for recurring revenue, and the brand positions itself as labor-light with an integrated booking and operations stack, which can ease the staffing load that weighs on many hospitality concepts. Heated-furniture and product partnerships, custom sauna production and a clear sustainability identity give the brand differentiation that is hard to replicate independently.

Sauna House Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2019

    • Franchising Since

      2022

    • New Startup Cost

      $1,563,400 – $3,838,400

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      50%

      of then-current initial franchise fee

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      3

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $1,357,050

    * Based on 2024 data reported in the 2025 FDD

Sauna House – Additional  Information

  1. Training & Support

    Sauna House gives franchisees a repeatable operating system covering day-to-day bathhouse operations, marketing, bookkeeping and proprietary wellness protocols, backed by a leadership team with hospitality and operations experience. Units run on an integrated technology stack, including the Boulevard booking and point-of-sale platform, with ongoing franchisor support as the network scales. Buyers of an existing Sauna House should confirm what transfer training and Boulevard system access carry over to incoming ownership and staff.

  2. Ideal Owner

    Sauna House looks for hands-on, community-minded operators rather than passive investors. A background in hospitality, wellness, fitness or multi-unit service operations fits well, since the role centres on running a welcoming facility, leading a small team and delivering a consistent guest experience. Owners should be operationally disciplined, comfortable with membership-driven retention and customer relationships, and aligned with the brand's wellness and sustainability mission. Sauna-specific experience is not essential, but a service-and-hospitality mindset is.

  3. Recognition & Awards

    Sauna House earned national visibility on Inc. Magazine's Inc. 5000 Regionals: Mid-Atlantic list, ranking #33 with 276% two-year revenue growth (2024). The brand is also a member of 1% for the Planet, donating 1% of topline revenue to environmental nonprofits, and is recognised for sustainability practices and above-minimum livable wages. Its customer reputation rests on strong word-of-mouth and repeat visitation. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, membership loyalty and community visibility.

  4. Industry / Market

    Sauna House sits in the US wellness and recovery market, where sauna bathing and cold-water immersion have shifted from niche to mainstream. The US sauna market was valued at about $437 million in 2025 and is forecast to grow near 6.5% annually through 2030 (Technavio), with cold plunge and recovery demand rising alongside it. Growth is driven by mainstream interest in preventive health, stress reduction and social wellness experiences. For resale buyers, local demand depends on a unit's demographics, membership density and competition from spas, gyms and newer recovery studios.

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