FRANCHISE RESALES

Buy a Sauna House Franchise

Sauna House is a modern wellness franchise founded in 2019 in Asheville, North Carolina, focused on bringing ancient hot and cold contrast therapy to contemporary communities. The brand offers a premium bathhouse experience featuring traditional and infrared saunas, cold plunge pools, hot pools, red-light therapy, and heated furniture designed to promote physical and mental well-being. Sauna House emphasizes science-backed health benefits such as increased mitochondrial efficiency, detoxification, inflammation reduction, and mood elevation. The company fosters a phone-free, mindful environment encouraging relaxation and social wellness. Since launching its franchise program in 2022, Sauna House seeks A+ operators passionate about hospitality, health, and community well-being to expand its footprint nationally. Franchisees lead community-centered wellness spaces that combine relaxation, rejuvenation, and social connection in a growing health and wellness market.

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Why buy a Sauna House Franchise?

Sauna House offers a unique opportunity to enter the fast-growing wellness industry with a proven, science-backed concept that blends ancient bathing traditions with modern health benefits. Franchisees gain access to comprehensive support from site selection to grand opening and beyond, backed by a passionate leadership team. The brand’s commitment to community, environmental sustainability, and livable wages creates a positive culture that resonates with customers and employees alike. With an initial investment ranging from approximately $1.6 million to $4 million depending on location and scale, Sauna House is ideal for operators seeking a high-impact, mission-driven business in a booming market focused on health, relaxation, and social connection.

Sauna House Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2019

    • Franchising Since

      2022

    • New Startup Cost

      $1,563,400 – $3,838,400

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      50%

      of then-current initial franchise fee

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      3

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $1,357,050

    * Based on 2024 data reported in the 2025 FDD

Sauna House – Additional  Information

  1. Training & Support

    Sauna House provides extensive franchisee support including site selection assistance, construction and design guidance, marketing, bookkeeping, and operational training. The franchisor offers a repeatable system to build and operate bathhouses successfully, with ongoing support to ensure smooth business operations. Franchisees benefit from a strong leadership team with expertise in hospitality, wellness, and operations, plus access to proprietary wellness protocols and community engagement strategies.

  2. Ideal Owner

    The ideal Sauna House franchisee is an experienced operator with a background in hospitality, health, wellness, or fitness who is mission-aligned and community-focused. Candidates should be passionate about delivering exceptional customer experiences and fostering social connection. Strong leadership skills, operational discipline, and a commitment to employee well-being and environmental responsibility are essential. The brand seeks franchisees who are enthusiastic about scaling the contrast therapy movement and creating welcoming, restorative spaces.

  3. Recognition & Awards

    Sauna House has quickly gained recognition for its commitment to wellness, environmental responsibility, and employee well-being. The brand is a proud member of 1% for the Planet, donating a portion of franchise fees to environmental causes. It has been praised for offering livable wages above industry minimums and for creating community-focused wellness spaces that resonate with modern consumers seeking holistic health solutions.

  4. Industry / Market

    The wellness industry, particularly the bathhouse and contrast therapy segment, is experiencing significant growth fueled by rising consumer interest in holistic health, stress reduction, and social wellness experiences. Sauna House taps into this trend by offering scientifically supported therapies and communal spaces that address physical and mental health. The increasing popularity of infrared saunas, cold plunges, and red-light therapy positions Sauna House well within a booming sector projected to expand as wellness becomes a mainstream lifestyle priority.

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