Opens in a new tab

Buy a Scenthound Franchise

Scenthound is a membership-based dog grooming and wellness franchise founded in 2015 in Jupiter, Florida, where it is still headquartered. It positions itself as the first wellness-focused, subscription-model grooming concept in the US, built around routine hygiene rather than occasional full-service grooming. Locations, branded “Scenters,” provide monthly care across five core areas (skin, coat, ears, nails and teeth) using a S.C.E.N.T. Check wellness assessment at each visit.

The business runs on recurring membership revenue: dog parents pay monthly for routine hygiene visits, giving franchisees predictable cash flow rather than one-off grooming tickets. A proprietary mobile app supports wellness tracking, customer dashboards and operational reporting, and the brand has extended into retail through its Houndswell product line.

Scenthound began franchising in 2018 and has grown into an established multi-state network of franchised and company locations. It remains founder-led, co-founded by Tim and Jessica Vogel, who serve as CEO and Chief Brand Officer.

Latest Resales

  • There are currently no Scenthound resales available

Why buy a Scenthound Franchise?

Scenthound pairs a recurring-revenue membership model with a differentiated wellness position in a pet category that has proved resilient across economic cycles. Where traditional grooming depends on intermittent bookings, the subscription structure is built to retain members who return monthly, supporting more predictable revenue and stronger customer loyalty; the brand reports high member satisfaction scores.

To buy a Scenthound franchise is to enter a concept that adds proprietary technology, a retail line (Houndswell) and a recognisable brand that has earned national franchise rankings in a short period. The standardised “Scenter” format and routine-care services keep the operation relatively simple to run and staff.

Scenthound Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2015

    • Franchising Since

      2019

    • New Startup Cost

      $322,999 – $550,769

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $49,900

      for new territories

    • Transfer Fee

      50%

      of then-current Initial Franchise Fee; $2,500 if in-system

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      1.50%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      154

    • New Units Opened *

      33

    • Units Transferred *

      3

    • Avg. Unit revenue *

      $489,150

    * Based on 2025 data reported in the 2026 FDD

Scenthound – Additional  Information

  1. Training & Support

    Initial training combines 26 hours of classroom instruction with 46 hours of on-the-job training, delivered at Scenthound's Jupiter, Florida headquarters and in-Scenter, covering the S.C.E.N.T. service system, customer service and local marketing; owners also attend Discovery Day. Ongoing support includes operational coaching, staff and vendor-management guidance, marketing programs, and the proprietary mobile app with reporting dashboards. Resale buyers should confirm with Scenthound what onboarding and app/system access transfers to incoming owners and the certification status of existing technicians.

  2. Ideal Owner

    No grooming experience is required. Scenthound suits hands-on, community-minded operators who enjoy customer relationships and are comfortable leading and developing a small team of technicians. Because revenue depends on member retention, owners should be service-oriented and process-driven, focused on consistent care quality, local marketing and day-to-day operations of a single Scenter or a multi-unit group. It fits people who want an active role in a wellness-led, pet-and-people-facing business rather than a passive investment.

  3. Recognition & Awards

    Scenthound debuted on Entrepreneur's Franchise 500 in 2025 and climbed 29 places on the 2026 list. Franchise Business Review has recognised the brand repeatedly, including 2026 Top 200 Franchises and Top Culture awards, alongside earlier Top 200 and culture listings in prior years. The concept is noted for rapid growth and strong member satisfaction. For resale buyers, brand-level recognition should be weighed alongside the specific Scenter's local reviews, referral sources and community standing.

  4. Industry / Market

    US pet industry spending exceeded $150 billion in 2024 (American Pet Products Association), with services such as grooming, boarding and wellness among the fastest-growing segments. About two-thirds of US households own a pet, and owners increasingly treat routine wellness and hygiene as essential rather than discretionary. The category has stayed resilient through economic downturns, supporting Scenthound's recurring-membership model. For resale buyers, local demand depends on neighbourhood dog-ownership density and competition from salons and mobile groomers.

Learn more about
how to own a Scenthound franchise resale

Please fill out the form below and a Franchise Flippers expert will be in touch with you shortly.

The Franchise Brand Index

This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

Trademark & Affiliation Disclaimer

This website is an independent, informational resource. All trademarks, logos, and brand names displayed are the property of their respective owners and are used solely for identification and educational purposes. Their use does not imply any affiliation with, endorsement by, or sponsorship from the respective trademark holders.