
Buy a Schlotzsky’s Deli Franchise
Schlotzsky’s Deli is a fast-casual deli franchise built around oven-baked sandwiches, founded in 1971 as a single sandwich shop in Austin, Texas. Its signature item, The Original®, is a muffuletta-style sandwich layered with premium meats, cheeses and marinated black olives on freshly baked sourdough. The menu has since broadened to include pizzas, wraps, salads, soups and sweet treats.
The brand now operates more than 250 restaurants across 20-plus states, concentrated in the southern and southwestern US with continued expansion into other markets. Units run in several formats, including traditional, drive-thru and non-traditional locations, and serve multiple dayparts through dine-in, drive-thru, take-out, online ordering and catering.
Schlotzsky’s is part of GoTo Foods (formerly Focus Brands), the multi-brand platform that also owns Auntie Anne’s, Cinnabon and Jamba. After a 2004 bankruptcy and later ownership changes, the brand has been modernised under this parent, with refreshed restaurant designs and menu updates supporting its fast-casual positioning.
Latest Resales
Why buy a Schlotzsky’s Deli Franchise?
Buying a Schlotzsky’s Deli franchise means stepping into one of the original fast-casual deli concepts: a brand with more than five decades of name recognition and a distinctive signature product that sets it apart from generic sandwich competitors. Its multi-daypart, multi-format menu gives an operator several revenue streams within a single location, spanning dine-in lunch traffic, drive-thru, catering and online orders.
As part of the GoTo Foods portfolio, franchisees gain supply-chain scale and spend management across one of North America’s larger multi-brand restaurant platforms, alongside established operating systems and marketing support. The brand has invested in modernised store designs and drive-thru formats aimed at improving throughput in a competitive quick-service market.
Schlotzsky’s Deli Franchise Costs & Information
Based on 2025 data reported in the 2026 FDD
Brand Profile
Year Founded
1971
Franchising Since
1977
New Startup Cost
$668,775 – $2,261,500
Avg. Resale Price
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Franchise Fees
Initial franchise Fee
$35,500
for new territories
Transfer Fee
50%
of the then-current Initial Franchise Fee
Royalty Fee
6%
of Net Sales
Marketing Fee
4%
of Net Sales

- * Based on 2025 data reported in the 2026 FDD
Unit Performance
Total Units *
294
New Units Opened *
4
Units Transferred *
12
Avg. Unit revenue *
$1,157,190

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