FRANCHISE RESALES

Buy a Schlotzsky’s Deli Franchise

Schlotzsky’s, founded in 1971 in Austin, Texas, is a fast-casual restaurant franchise specializing in sandwiches and pizza, headquartered in Atlanta, Georgia. The brand’s signature item, The Original® sandwich, is an oven-baked muffuletta-style sandwich made with freshly baked sourdough bread and a unique blend of meats, cheeses, and toppings. Schlotzsky’s has grown to over 310 franchised and company-owned locations, primarily in the southern and southwestern U.S., with ongoing expansion into northern and southeastern markets. The company has a rich history of innovation and adaptation, including menu expansion to pizzas, wraps, salads, and soups. After filing for bankruptcy in 2004, Schlotzsky’s was acquired by Bobby Cox Companies and later by Focus Brands (now GoTo Foods), under which it has undergone brand reinvigoration and system-wide updates to modernize its look and menu offerings.

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Why buy a Schlotzsky’s Deli Franchise?

Investing in Schlotzsky’s offers entry into a well-established, iconic fast-casual brand with a loyal customer base and a proven franchise system. The brand’s ongoing revitalization, diversified menu, and expanding footprint provide growth opportunities in a competitive market. Franchisees benefit from strong corporate support, marketing resources, and operational systems designed to enhance profitability and customer satisfaction. Schlotzsky’s heritage, combined with modern innovation, makes it an attractive franchise opportunity in the fast-casual dining segment.

Schlotzsky’s Deli Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1971

    • Franchising Since

      1977

    • New Startup Cost

      $668,775 – $2,261,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $35,500

      for new territories

    • Transfer Fee

      50%

      of the then-current Initial Franchise Fee

    • Royalty Fee

      6%

      of Net Sales

    • Marketing Fee

      4%

      of Net Sales

  • Unit Performance

    • Total Units *

      294

    • New Units Opened *

      4

    • Units Transferred *

      12

    • Avg. Unit revenue *

      $1,157,190

    * Based on 2025 data reported in the 2026 FDD

Schlotzsky’s Deli – Additional  Information

  1. Training & Support

    Schlotzsky’s offers franchisees comprehensive support including initial training, site selection assistance, lease negotiation, and grand opening guidance. Ongoing marketing support includes national and regional advertising, social media, SEO, and co-op advertising programs. Franchisees benefit from proprietary operational systems and menu standardization designed to ensure consistent quality and customer experience. The franchisor also provides continuous operational support and access to a network of franchisees for shared best practices.

  2. Ideal Owner

    The ideal Schlotzsky’s franchisee is an entrepreneur with strong operational and customer service skills, committed to upholding the brand’s quality standards. Financially, candidates should be prepared for an initial franchise fee of approximately $35,500, with ongoing royalties and advertising contributions based on net sales. Prior restaurant experience is beneficial but not mandatory due to comprehensive franchisor training and support. Owners should be actively involved in daily operations to maximize success.

  3. Recognition & Awards

    Schlotzsky’s has earned recognition as a fast-casual pioneer and holds a Guinness World Record for the largest sandwich ever made. It has been featured in Entrepreneur’s Franchise 500 and continues to be acknowledged for its iconic Original® sandwich and consistent franchise growth. The brand’s revitalization efforts under Focus Brands have garnered positive industry attention for innovation and customer engagement.

  4. Industry / Market

    The fast-casual sandwich and pizza market continues to grow as consumers seek convenient, customizable, and quality dining options. Schlotzsky’s diversified menu and brand heritage position it well within the $46 billion fast-casual sector. The brand’s focus on fresh ingredients, expanded menu choices, and modernized store designs align with consumer trends favoring healthier and more diverse meal options, supporting sustained franchise growth.

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