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Buy a Senior Care Authority Franchise

Senior Care Authority is a home-based senior placement and eldercare consulting franchise. Its Certified Senior Advisors guide families through aging-related decisions, helping them find assisted living, memory care, in-home care and other long-term living options while providing advocacy and consulting services. Placement is usually free to families, with the business earning referral fees from partner communities and care homes.

Founder Frank Samson opened the first location in Sonoma County, California in 2009 and began franchising in 2014, drawing on two decades spent building a global franchise brand. He remains CEO, and the network now spans owners across the United States with a master franchise in Canada.

The model is built around local relationships with three groups: senior living communities, professional referral sources such as social workers and hospital discharge planners, and seniors and their adult children. Owners work from a home office within a protected territory, with no need to hire staff to start. Beyond placement, the brand offers consulting programs including Beyond Driving with Dignity and EASE, giving franchisees several ways to serve clients and earn revenue.

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Why buy a Senior Care Authority Franchise?

Buying a Senior Care Authority franchise offers entry into a recession-resistant, demographically supported category through a low-overhead, home-based model. The placement-and-advisory structure keeps fixed costs down, with no retail lease required and the option to operate solo before adding help. Protected territories and multiple revenue streams across placement, advocacy and eldercare consulting give owners more than one way to grow.

The brand pairs that model with national referral partnerships, a proprietary technology and lead-generation system, and a strong franchisee-satisfaction record recognized by Franchise Business Review. For buyers without a healthcare background, the advisory model is accessible, and training is designed to make prior industry experience optional.

Senior Care Authority Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2009

    • Franchising Since

      2014

    • New Startup Cost

      $85,255 – $187,625

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $52,500

      for new territories

    • Transfer Fee

      $15,000

      $5,000 to existing franchisee

    • Royalty Fee

      8%

      of Gross Sales per Marketing Area

    • Marketing Fee

      $950

      per Month

  • Unit Performance

    • Total Units *

      106

    • New Units Opened *

      16

    • Units Transferred *

      8

    • Avg. Unit revenue *

      $209,216

    * Based on 2025 data reported in the 2026 FDD

Senior Care Authority – Additional  Information

  1. Training & Support

    New owners complete 100 hours of training through Senior Care Authority University, a self-paced online curriculum taught by specialists in nursing, geriatric care, dementia, in-home care and elder law, paired with live one-on-one coaching and an on-location visit from an executive team member. Further training covers technology, business development and territory development, followed by a structured one-on-one coaching and mentoring program of 3+ months and ongoing mentoring for the life of the franchise. Resale buyers should confirm with Senior Care Authority what onboarding and University access transfer to incoming ownership.

  2. Ideal Owner

    Senior Care Authority suits relationship-driven, community-minded operators who are comfortable networking and building referral sources rather than running a storefront. The strongest fit tends to have a sales, marketing, management or executive background and genuine empathy for families in stressful situations; many owners bring personal experience caring for an aging relative. Healthcare experience helps but is not required. Because the work is consultative and field-based, owners should be organized, self-directed and at ease guiding people through emotional, complex decisions.

  3. Recognition & Awards

    Senior Care Authority is recognized largely through Franchise Business Review's franchisee-satisfaction research, earning repeated honors most recently in 2026 as a Top 200 Franchise, a Top Low-Cost Franchise, a Top Franchise for Women and a Franchisee Excellence honoree, after being named a Top Franchise for 2025. Earlier recognition includes FBR's 2023 Top 100 Most Innovative Franchises and a Rock Star Award. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reputation, reviews and referral relationships.

  4. Industry / Market

    Senior placement sits within a large, expanding US senior living market, valued near $944 billion in 2025 and projected to keep growing through the next decade, according to Grand View Research. Demand is driven by demographics: the US population aged 65 and older is expected to reach roughly 88.5 million by 2050, and the Department of Health and Human Services estimates about 70% of those 65+ will need some long-term care. Because eldercare is largely essential rather than discretionary, demand tends to hold up across economic cycles, useful context for resale buyers weighing a territory's durability.

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