

Buy a Shakey’s Franchise
Shakey’s is a sit-down pizza-parlor franchise founded in 1954 in Sacramento, California by Sherwood “Shakey” Johnson, and is recognised as the first franchised pizza chain in the United States. The menu centres on its original thin-crust pizza, crispy fried chicken and signature Mojo® Potatoes, alongside beer on tap and the all-you-can-eat “Bunch of Lunch” buffet.
The model is full-service family dining built around dine-in, takeout and catering, with arcade “Fun Zone” game rooms, big-screen TVs and community tables that make units a destination for birthdays, team parties and group celebrations. US and Americas franchising is overseen by Shakey’s USA, a separate entity from the international operation; the heaviest US presence is regional, concentrated in California and Washington, while a much larger store network operates internationally, centred on the Philippines.
Shakey’s has recently refreshed its identity as “The People’s Pizza Parlor,” leaning into a 1980s retro aesthetic that pairs seven decades of heritage with an updated look aimed at today’s families.
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Why buy a Shakey’s Franchise?
To buy a Shakey’s franchise is to take on one of the most established names in American pizza, a brand with seven decades of equity and a nostalgia-led identity that sets it apart from generic corporate chains. Its signature products — thin-crust pizza, fried chicken and Mojo® Potatoes — and family-entertainment format give units a recognisable hook and a multigenerational customer base that can be hard for newcomers to replicate.
The ownership case rests on a refined operating model: established supply chains, structured operations and several revenue streams across dine-in, takeout, catering and the “Bunch of Lunch” buffet, which spread sales across multiple dayparts. The recent rebrand is designed to drive fresh traffic while building on existing recognition, and the brand sits within a pizza category that has stayed resilient across economic cycles.
Shakey’s Franchise Costs & Information
Minimum Qualifications
Initial Franchise Fee
$35,000
Initial Investment
$624,000 – $2,204,500

Royalty
Royalty Fee
5%

Training & Support
Comprehensive initial training
Ongoing training
Marketing support

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how to own a Shakey’s franchise resale
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