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FRANCHISE RESALES

Buy a Showhomes Franchise

Showhomes is a design-focused home services franchise founded in 1986, positioned as America’s original and longest-running national home staging brand. It operates through local “Studio” franchises that help homeowners and listing agents prepare, furnish and present properties to sell faster and at stronger prices. The brand reports helping sell more than 24,000 homes valued at over $18 billion.

Franchisees run a multi-service studio rather than a single offering. Core revenue streams include vacant-home staging, occupied-home updating and listing prep, interior design and e-design, model-unit staging for new-home builders, the brand’s signature Home Manager staging, and the sale of furnishings used in projects. The model is home-based and built on a working inventory of furniture and decor deployed across local listings.

Showhomes is franchisee-led: in 2023 the company was acquired by Marisa Salas, a Showhomes franchisee since 2009. The brand partners closely with real estate professionals nationwide and competes on decades of staging systems, a national media profile and a design-forward service mix.

Latest Resales

  • There are currently no Showhomes resales available
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Why buy a Showhomes Franchise?

Buying a Showhomes franchise offers entry into an established, design-led home services brand in a category supported by steady demand from sellers and agents who want listings to stand out. The model carries multiple revenue streams under one studio: staging, interior design, home updating, builder model-unit work and furniture sales, giving an owner several ways to grow rather than relying on a single service.

The home-based structure keeps fixed overhead lower than retail or office-based businesses, while the franchisor’s inventory model means invested capital builds a tangible furniture asset rather than disappearing into sunk fees. National brand recognition, an established realtor referral network and four decades of operating systems give a new owner credibility that an independent stager would have to build from scratch.

Showhomes Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1986

    • Franchising Since

      1994

    • New Startup Cost

      $48,895 – $164,195

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $19,995

      for new territories

    • Transfer Fee

      $7,500

      per business; higher to cover franchisor costs

    • Royalty Fee

      10%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales or $140 min

  • Unit Performance

    • Total Units *

      19

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $560,899

    * Based on 2024 data reported in the 2025 FDD

Showhomes – Additional  Information

  1. Training & Support

    New franchisees receive 40 hours of classroom training plus ongoing support covering staging systems, design, the multi-revenue studio model and realtor relationship-building. Owners gain access to brand technology such as virtual staging and 3D walkthroughs, ongoing marketing support, and a national network of design and real estate professionals for shared expertise. Resale buyers should confirm with Showhomes what onboarding and transfer training is provided to incoming owners and which marketing and staging-technology systems carry over with the studio.

  2. Ideal Owner

    Showhomes suits a creative, design-minded operator who enjoys transforming spaces and is comfortable building relationships with real estate agents and homeowners. The role blends hands-on design judgment with project management, inventory and staging-team coordination, and local sales to win listings. Owners should be organized, customer-focused and confident managing several revenue lines at once. Formal design or real estate experience is helpful but not required, as the franchisor provides training and systems; aptitude for style, service and local networking matters more.

  3. Recognition & Awards

    Showhomes has built a strong national profile over nearly four decades as the original US home staging franchise. It has earned national media recognition with features on The Today Show, HGTV and the Travel Channel, and was named "Best Overall Home Staging Company" by Bob Vila. The brand has also been recognized through franchisee satisfaction awards. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reputation, agent referrals and customer reviews within its territory.

  4. Industry / Market

    Showhomes operates in the US home staging market, projected to exceed $2.5 billion by 2030 — a sharp rise on 2020 levels — within the broader US home improvement sector valued around $400-450 billion. Demand is driven by sellers and agents seeking faster sales at higher prices, with staged homes widely shown to reduce time on market. The category tracks real estate activity and can soften when transactions slow, though multiple service lines add resilience. For resale buyers, local housing turnover and agent relationships shape a studio's demand.

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