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FRANCHISE RESALES

Buy a Slumberland Franchise

Slumberland Furniture is a family-owned furniture retail franchise founded in 1967, when Ken Larson opened his first store in Richfield, Minnesota. The brand began franchising in 1975 and remains family-led today under his son Kenny Larson, with headquarters in Oakdale, Minnesota.

The business sells mattresses, living room, dining and bedroom furniture, and home décor, and is one of the Midwest’s leading sellers of La-Z-Boy upholstery and Sealy mattresses. Stores run an omnichannel model that pairs in-store showrooms with e-commerce, supported by regional distribution and a recent brand refresh that modernised its look and customer experience.

Slumberland has grown to more than 120 locations across a dozen Midwestern states. Franchisees operate protected territories under established merchandising, marketing and inventory systems, offering nationally recognised furniture and mattress brands through a locally owned store.

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Why buy a Slumberland Franchise?

Buying a Slumberland franchise means stepping into a brand with nearly six decades of consumer recognition, in a category where customers return for major purchases such as mattresses, bedroom sets and living room furniture. The model carries real retail credibility: long-standing supplier relationships with names like La-Z-Boy and Sealy give owners access to in-demand product that independent retailers would struggle to secure on comparable terms.

The omnichannel structure pairs showroom selling with e-commerce and a custom online store page that doubles as a lead generator, while regional distribution and “quick ship” fulfilment help owners hold leaner inventory. As a family-owned system, Slumberland offers continuity and a refined operating playbook rather than an unproven startup concept, in a home furnishings category that has stayed resilient across economic cycles.

Slumberland Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1967

    • Franchising Since

      1975

    • New Startup Cost

      $829,500 – $3,215,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $45,000

      for new territories

    • Transfer Fee

      $10,000

      for non-equity transfer; $5,000 for equity transfer

    • Royalty Fee

      3%

      of Gross Revenue

    • Marketing Fee

      1.25%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      71

    • New Units Opened *

      2

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $3,129,015

    * Based on 2024 data reported in the 2025 FDD

Slumberland – Additional  Information

  1. Training & Support

    Slumberland backs franchisees with structured onboarding that includes 26 hours of classroom training and 200+ hours of on-the-job training for owners and their teams. Ongoing support spans an in-house marketing team, merchandising and trend sourcing, e-commerce and business technology, and robust regional distribution with "quick ship" to keep store inventory lean. Owners also receive continued coaching from experienced franchise consultants and access to supplier relationships including La-Z-Boy and Sealy. Resale buyers should confirm what transfer training and system access carry over to incoming ownership and existing staff.

  2. Ideal Owner

    Slumberland suits hands-on, owner-operator retailers who are comfortable leading and motivating a sales team and managing day-to-day store operations. Prior furniture experience is not required, since training and systems support owners from corporate, sales or general-management backgrounds. The strongest fit is someone customer-focused and community-minded, confident with merchandising and local marketing, and able to drive both showroom and online sales. Multi-unit operators looking to build a regional footprint also suit the development model.

  3. Recognition & Awards

    Slumberland ranks #28 on Furniture Today's 2025 Retailer Rankings (Top 100 U.S. Furniture Stores), up from #30 the prior year, reflecting its scale among national furniture retailers. The brand is also listed in Entrepreneur's Franchise 500 and is a member of the International Franchise Association. Its strongest signals are decades of Midwestern consumer recognition, a recent brand refresh, and its standing as a leading regional seller of La-Z-Boy and Sealy products. For resale buyers, brand recognition should be weighed alongside the specific store's local reviews and reputation.

  4. Industry / Market

    Slumberland operates in US furniture and home-furnishings retail, where stores generated roughly $135 billion in sales in 2025 (Statista). Demand tracks housing activity, household formation and replacement cycles for big-ticket items like mattresses and upholstery, with the mattress segment driving repeat purchases. The category has proved relatively steady across economic cycles, though sales can soften during housing slowdowns. For resale buyers, local housing trends and competition from national mattress and furniture chains are key factors shaping a specific store's demand.

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