FRANCHISE RESALES

Buy a SmartStyle Franchise

SmartStyle is a full-service hair salon franchise founded in 1996 and owned by Regis Corporation, a global leader in the haircare industry since 1922. Launched as a franchise in 2016, SmartStyle operates primarily inside Walmart stores, offering affordable, professional hairstyling services including haircuts, coloring, conditioning, perms, waxing, and relaxing treatments for men and women. With over 1,600 franchise locations across the U.S. and Canada, SmartStyle benefits from Walmart’s high foot traffic and brand recognition, providing franchisees with a steady customer base in diverse communities. The brand’s focus on in-person, skilled haircare services ensures resilience against technological obsolescence and outsourcing.

Latest Resales

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Why buy a SmartStyle Franchise?

Investing in SmartStyle offers entry into a proven, scalable salon franchise with a strong national brand and a unique in-store location model that drives consistent traffic. The franchise’s affordable initial investment ($149K–$305K), ongoing royalties (5%), and advertising fees (2%) are balanced by the benefit of Walmart’s customer base and Regis Corporation’s operational expertise. This makes SmartStyle an attractive opportunity for entrepreneurs seeking a recession-resistant business in the growing personal care sector.

SmartStyle Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1998

    • Franchising Since

      2016

    • New Startup Cost

      $184,440 – $336,340

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $39,500

      for new territories

    • Transfer Fee

      $2,500

    • Royalty Fee

      4–5%

      of Gross Sales

    • Marketing Fee

      2–2.5%

      of Gross Sales

  • Unit Performance

    • Total Units *

      911

    • New Units Opened *

      5

    • Units Transferred *

      89

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

SmartStyle – Additional  Information

  1. Training & Support

    SmartStyle offers comprehensive franchisee support including initial training, site selection and lease negotiation assistance, marketing programs, and ongoing operational guidance. Franchisees receive access to a professional stylist network and benefit from Regis Corporation’s extensive industry experience and resources, helping to build and sustain successful salon operations within Walmart locations.

  2. Ideal Owner

    The ideal SmartStyle franchisee is a business-minded individual passionate about the beauty industry and customer service. They should be capable of managing a team of professional stylists and focused on delivering high-quality salon experiences. Prior salon experience is helpful but not mandatory due to the brand’s comprehensive training and support.

  3. Recognition & Awards

    SmartStyle’s affiliation with Regis Corporation, a pioneer in the haircare franchise industry, and its rapid growth to over 1,600 locations underscore its strong market position and franchisee satisfaction.

  4. Industry / Market

    The professional haircare industry remains stable and growing, driven by consistent consumer demand for in-person services that cannot be digitized or outsourced. SmartStyle’s presence inside Walmart taps into a large, recession-resistant market where affordable, convenient haircare is always in demand.

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