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FRANCHISE RESALES

Buy a SmartStyle Franchise

SmartStyle is a full-service hair salon brand that operates inside Walmart Supercenters across the United States, Canada and Puerto Rico. Founded in 1996 and franchising since 2016, it provides affordable, walk-in-friendly hair care for men, women and children, including haircuts, color, conditioning, styling, perms, waxing and relaxing treatments.

The brand is part of Regis Corporation, a Minneapolis-based group that is one of the largest franchised hair care companies in the beauty industry, with sister brands including Supercuts, Cost Cutters and Roosters. Salons carry recognised professional product lines such as Redken, Biolage and Paul Mitchell.

With more than 2,000 locations, SmartStyle is one of the most widely distributed salon networks in North America. Its in-store model places each salon inside an existing Walmart, drawing on the retailer’s everyday foot traffic rather than relying on a standalone destination. Franchisees hire and manage licensed stylists and run salons during store hours, with many owners operating multiple units.

Latest Resales

  • There are currently no SmartStyle resales available
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Why buy a SmartStyle Franchise?

SmartStyle pairs a recognised national salon brand with a location model few competitors can match: each salon sits inside a Walmart Supercenter, putting it in front of steady shopper traffic without the cost or risk of building a standalone destination. The result is a value-led, essential-service business in a category that has stayed resilient across economic cycles.

Backing comes from Regis Corporation, one of the largest salon franchisors in the world, which gives owners established operating systems, stylist education and access to professional product lines including Redken, Biolage and Paul Mitchell. Multi-unit growth is built into the model through Regis’s Fast Start Program, with 3-salon and 6-salon development agreements. To buy a SmartStyle franchise is to take on a known brand and a ready-made retail location rather than build awareness from scratch.

SmartStyle Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1998

    • Franchising Since

      2016

    • New Startup Cost

      $184,440 – $336,340

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $39,500

      for new territories

    • Transfer Fee

      $2,500

    • Royalty Fee

      4–5%

      of Gross Sales

    • Marketing Fee

      2–2.5%

      of Gross Sales

  • Unit Performance

    • Total Units *

      911

    • New Units Opened *

      5

    • Units Transferred *

      89

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

SmartStyle – Additional  Information

  1. Training & Support

    Regis provides initial training that includes 24 hours of classroom instruction covering customer service, salon operations, staff management and sales tracking, developed across thousands of salons. Owners receive ongoing operational support, marketing and promotional programs, merchandising guidance and salon education, plus operating systems for scheduling, customer management, sales tracking and POS. Buyers of an existing SmartStyle salon should confirm what transfer training and system access Regis provides to incoming owners and whether current stylists stay on.

  2. Ideal Owner

    SmartStyle suits a hands-on business operator rather than a practising stylist; salon experience is not required, and many owners come from management backgrounds. The model rewards strong people management, since the owner's main job is recruiting, retaining and leading a team of licensed stylists and holding service standards during Walmart store hours. Comfort with multi-unit operations helps, as many owners run several salons through store managers. A focus on customer experience, scheduling and local execution matters more than technical hair-care skill.

  3. Recognition & Awards

    SmartStyle's strongest credibility signal is its parent, Regis Corporation, one of the largest franchised hair care companies in the world and operator of well-known brands such as Supercuts, Cost Cutters and Roosters. Its growth to more than 2,000 salons makes it one of the most widely distributed salon networks in North America, and its placement inside Walmart Supercenters gives it broad consumer visibility. For resale buyers, brand-level recognition should be weighed alongside the specific salon's local reviews, repeat-customer base and standing within its host store.

  4. Industry / Market

    The US hair salons industry is worth about $60 billion in 2026 (IBISWorld), spread across roughly 84,000 establishments, making it large and highly fragmented. Hair care is an essential personal service that cannot be outsourced or automated, so demand stays relatively steady through economic cycles. SmartStyle's value positioning and in-Walmart locations target everyday, price-conscious families, a segment that tends to hold up when discretionary spending tightens. For resale buyers, local demand depends heavily on the host Walmart's traffic and the salon's reputation in its community.

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