FRANCHISE RESALES

Buy a Smashburger Franchise

Smashburger IP Holder LLC, operating as Smashburger (stylized as SmasHBURGER), is an American fast-casual hamburger restaurant chain founded in 2007 in Denver, Colorado by Rick Schaden and Tom Ryan. The brand is known for its signature “smashed” burgers, cooked on a flattop grill at high heat to sear in flavor, a technique rooted in the Great Lakes region. Smashburger’s menu features customizable burgers, chicken, turkey, and portobello sandwiches, along with fries, shakes, and other sides, with some locations offering gluten-free buns. As of 2022, Smashburger has over 227 corporate and franchise-owned restaurants across 35 U.S. states, the District of Columbia, and two Canadian provinces.

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Why buy a Smashburger Franchise?

Investing in Smashburger offers entry into a proven, scalable fast-casual franchise backed by Jollibee Foods Corporation, with a strong brand, protected territories, and comprehensive franchisee support. The initial investment ranges from approximately $1.17 million to $2.18 million, with ongoing royalties of 5.5% and advertising fees of 2.25%. Smashburger’s culinary innovation, loyal customer base, and international growth potential make it an attractive opportunity in the better burger market.

Smashburger Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $40,000

    • Initial Investment

      $321,250 – $2,354,000

  • Royalty

    • Royalty Fee

      5.50%

  • Training & Support

    • 6 weeks initial training (classroom + on-site)

    • Ongoing training

    • Grand opening support

    • Marketing support

Smashburger – Additional  Information

  1. Franchisee Support

    Smashburger offers extensive training including 264 hours of on-the-job training and 5 hours of classroom instruction. Franchisees receive support in site selection, lease negotiation, marketing, grand openings, and ongoing operational guidance. Marketing support includes regional advertising, social media, SEO, email marketing, and a loyalty program. The brand requires active management with no absentee ownership allowed and typically needs about 25 employees per location.

  2. Accolades & Awards

    Smashburger is recognized as a leader in the better burger segment and has been featured in Entrepreneur’s Franchise 500 list. Its innovative Smash Pass subscription program and record-setting product launches have garnered industry attention.

  3. Industry / Market

    The fast-casual burger segment is competitive but growing, driven by consumer demand for higher-quality, customizable burgers. Smashburger’s focus on flavor, innovation, and customer experience positions it well in a $300+ billion U.S. restaurant industry.

  4. Ideal Owner

    The ideal Smashburger franchisee is a hands-on operator with a net worth of at least $2 million and $500,000 in liquid assets. They should have strong leadership and management skills, a commitment to quality and customer service, and the ability to manage a team in a fast-paced environment.

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