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FRANCHISE RESALES

Buy a Smoothie Factory Franchise

Smoothie Factory is a health-focused juice bar franchise founded in 1996 in the Dallas, Texas area by a former Olympic athlete who built the menu around real, whole-food ingredients. Its stores sell real-fruit smoothies, fresh-squeezed juices, frozen yogurt, superfood power bowls, salads, wraps, soups, bubble tea, juice cleanses and wellness shots, serving health-conscious customers who want fresh, convenient nutrition.

In the US, Canada, Mexico and South America the brand franchises under parent company BRIX Holdings as the Smoothie Factory + Kitchen concept, while a separate company, Smoothie Factory International, develops master-franchise markets across more than 17 countries worldwide. The format is flexible: alongside traditional storefronts, units operate in food courts, airports, universities, hospitals, kiosks and mobile setups.

Operations are deliberately simple, with no need for a kitchen hood, exhaust system or fryers, so units can run without heavy specialist kitchen labour. BRIX Holdings, a Dallas multi-brand franchisor whose portfolio also includes Red Mango, Orange Leaf and Clean Juice, was acquired by Legacy Brands International in 2025, with the existing leadership team continuing.

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Why buy a Smoothie Factory Franchise?

Buying a Smoothie Factory franchise gives an owner an established better-for-you brand in a category that has stayed popular as consumers shift toward fresh, functional food and drink. The menu is broad, spanning smoothies, juices, frozen yogurt, power bowls, paninis, salads and seasonal items, which spreads sales across several day-parts and price points rather than relying on a single product.

The model is built for accessibility. Compact, equipment-light builds let the concept fit traditional storefronts as well as kiosks, food courts and institutional sites, and streamlined preparation reduces dependence on skilled kitchen staff. Ownership under BRIX Holdings, now backed by Legacy Brands International, gives franchisees a multi-brand support platform and co-branding options with sister brands such as Red Mango frozen yogurt.

Smoothie Factory Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1996

    • Franchising Since

      1997

    • New Startup Cost

      $176,500 – $478,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $15,000 – $30,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      1–3%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      8

    • New Units Opened *

      2

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Smoothie Factory – Additional  Information

  1. Training & Support

    Smoothie Factory franchisees receive structured initial training of 13 hours of classroom instruction and 37 hours of on-the-job training, followed by on-location support as the unit gets running. Ongoing help covers operations and quality-assurance visits, professional marketing support, continuing product and menu development, and system and technology support through parent company BRIX Holdings. Buyers of an existing unit should confirm with BRIX what transfer training and system access are provided to incoming owners and any staff hires when ownership changes.

  2. Ideal Owner

    Smoothie Factory suits a hands-on owner-operator who enjoys customer contact and takes an active role in day-to-day running rather than a passive investor. The streamlined, equipment-light kitchen means prior foodservice experience is helpful but not essential; more important are local marketing instinct, comfort hiring and managing a small hourly team, and genuine interest in health and wellness. Owners who build community visibility and consistent service tend to fit the model best, particularly in high-traffic retail, campus or institutional settings.

  3. Recognition & Awards

    Smoothie Factory has built its reputation as one of the longer-established and fastest-growing names in the international juice bar category, with more than four billion smoothies served worldwide and master-franchise partners across 17-plus countries. It sits within the BRIX Holdings multi-brand portfolio, alongside Red Mango, Orange Leaf and Clean Juice, which was acquired by Legacy Brands International in 2025. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community visibility.

  4. Industry / Market

    Smoothie Factory operates in the US juice and smoothie bar category, a segment tied to steady consumer interest in fresh, functional and better-for-you food and drink. The US smoothies market was valued at roughly USD 4.8 billion in 2025 (Precedence Research), supported by health-conscious Millennial and Gen Z customers and rising demand for convenient nutrition. Sales can skew toward warmer months, so seasonality and footfall matter; for resale buyers, a unit's site type and local catchment are central to judging demand.

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