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FRANCHISE RESALES

Buy a Snapology Franchise

Snapology is a children’s STEAM education franchise built around play-based learning. Programs use LEGO® bricks and other snap-together building materials to teach science, technology, engineering, art, math, and literacy to children roughly aged 1 to 14. The brand was founded in 2010 by sisters Lisa and Laura Coe, both with backgrounds in mathematics and science, and began franchising in 2015.

The model is flexible and often mobile, keeping overhead lower than fixed-site concepts. Owners deliver classes, camps, parties, and after-school programs across three formats: dedicated Discovery Centers, scheduled classroom locations, and community-based programs hosted in schools, libraries, and other local venues. With more than 80 program topics, including robotics, animation, and competition teams, and a curriculum adapted for gifted, mainstream, and special-needs learners, owners can tailor offerings to local demand and run several revenue streams at once.

Snapology has grown to more than 150 locations across the US and internationally. It operates as part of Unleashed Brands, the franchising group behind Urban Air Adventure Park and The Little Gym, giving owners access to a larger multi-brand support and franchising platform.

Latest Resales

Why buy a Snapology Franchise?

Children’s enrichment is a category parents keep funding even when budgets tighten, and STEAM learning sits at the centre of long-term demand for science and technology skills. Buying a Snapology franchise puts an owner behind one of the most recognised names in the segment, ranked the #1 children’s enrichment franchise in its category by Entrepreneur’s Franchise 500.

The mobile, low-overhead model is much of the appeal. Without a mandatory storefront, owners can start lean and grow through schools, camps, parties, and community partnerships rather than carrying fixed retail costs. Membership in Unleashed Brands adds the systems, buying power, and franchisee network of a multi-brand operator, and the curriculum’s eligibility for STEM and STEAM grant funding can widen the customer base in a territory.

Snapology Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2010

    • Franchising Since

      2015

    • New Startup Cost

      $75,250 – $105,800

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $47,500

      for new territories

    • Transfer Fee

      50%

      of Initial Franchise Fee to new; 25% to existing; $3,500 non-controlling

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      121

    • New Units Opened *

      32

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $157,035

    * Based on 2024 data reported in the 2025 FDD

Snapology – Additional  Information

  1. Training & Support

    Incoming owners complete a four-day initial training programme covering marketing, operations, curriculum management, and Snapology's proprietary business systems. Ongoing support continues through a central business management platform, regular curriculum updates, marketing resources, and a brand website for each territory, backed by the wider Unleashed Brands infrastructure and its annual UBCON franchisee conference. Resale buyers should confirm with Snapology what transfer training is provided to new ownership and which business-system and curriculum access carries over with the sale.

  2. Ideal Owner

    Snapology suits hands-on local operators who enjoy working with children and selling into their community, not passive investors. Strong candidates are organised, comfortable building relationships with schools, libraries, and parents, and able to recruit and manage part-time instructors. A background in education or child development helps but is not required, since the curriculum and systems are supplied. Marketing drive and local networking matter most, as bookings depend on visibility with schools, camps, and families across the territory.

  3. Recognition & Awards

    Snapology is among the most decorated names in children's enrichment franchising. It has ranked repeatedly in Entrepreneur's Franchise 500 and been named the #1 children's enrichment franchise in the STEM category several times, including in 2025, as well as a Fastest-Growing Franchise. The brand has also earned Franchise Business Review Top Franchise and Top 50 honours and a FranServe FRAN-TASTIC 500 listing, while parent group Unleashed Brands regularly places multiple brands among Entrepreneur's top franchises. For resale buyers, brand recognition should be weighed alongside the local unit's reviews and community reputation.

  4. Industry / Market

    Snapology operates in the US children's enrichment and supplemental-education market, where families spend heavily on after-school and summer programs that build academic and social skills. STEM and STEAM learning is a particular growth area, supported by national emphasis on science and technology careers and by school and grant funding. Demand is driven by dual-income households seeking structured activities and by parents prioritising educational play. For resale buyers, local school relationships, camp seasonality, and the density of young families in a territory shape how well a unit performs.

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