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FRANCHISE RESALES

Buy a Spavia Day Spa Franchise

Spavia Day Spa is a national day spa franchise built around an “affordable luxury” positioning: resort-inspired wellness delivered at accessible, membership-based prices. Founded in 2005 in Denver by Allison and Marty Langenderfer, the brand began franchising in 2007 and remains founder-led as it marks its 20th year.

Locations offer a full menu rather than a single specialty: massage therapy (Swedish, deep tissue, hot stone), facials and advanced skincare, body treatments, waxing and lash and brow services, alongside retail skincare, gift cards and spa packages. The model is membership-driven, generating recurring revenue and repeat visits rather than relying on one-off bookings.

Spavia operates 63 franchised locations across roughly 25 states as of late 2025, sitting in the middle market between high-volume massage chains and high-priced resort spas. It pairs a standardized guest experience with multiple revenue streams and emphasizes community involvement through its Spavia Cares charitable program.

Latest Resales

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Why buy a Spavia Day Spa Franchise?

Buying a Spavia Day Spa franchise offers entry into the wellness and self-care category through a brand that has spent two decades refining a recurring-revenue model. The membership structure builds a predictable base of repeat guests, while a diversified service menu and retail spread income across massage, skincare, body treatments and packages rather than concentrating it in one service.

The affordable-luxury positioning targets a broad middle market that has proved resilient across economic cycles, and owners are backed by a leadership team citing over 120 years of combined spa experience. Guest sentiment supports the model, with locations averaging 4.8 stars across roughly 31,000 Google reviews. Recognition from the Inc. 5000, the Franchise Times Top 400 and Entrepreneur’s Franchise 500 adds national credibility.

Spavia Day Spa Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2007

    • Franchising Since

      2007

    • New Startup Cost

      $479,450 – $885,450

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $59,500

      for new territories

    • Transfer Fee

      $15,000

    • Royalty Fee

      6%

      of Gross Sales

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      64

    • New Units Opened *

      5

    • Units Transferred *

      6

    • Avg. Unit revenue *

      $1,118,073

    * Based on 2025 data reported in the 2026 FDD

Spavia Day Spa – Additional  Information

  1. Training & Support

    Spavia's initial training covers 26 hours of classroom instruction across 14 subject areas at its training facility in Greenwood Village, Colorado, plus 14–21 hours of on-site training, with the initial fee covering up to three trainees. Owners and teams get 24/7 access to Spavia University, the brand's e-learning platform, plus a roughly 173-page operations manual. Ongoing support includes vendor training, operational systems and POS support, spa-services specialist training on new treatments, and marketing coaching. Resale buyers should confirm what transfer training and Spavia University access carry over to incoming ownership.

  2. Ideal Owner

    The model suits a hands-on, operations-led owner focused on hospitality and team leadership rather than a clinical or spa background; no prior industry experience is required. Day-to-day success rests on recruiting and retaining licensed massage therapists and estheticians, driving membership sales and retention, and holding a consistent guest experience to brand standards. Owners comfortable managing staff, building local community relationships and overseeing service quality tend to fit best. A genuine interest in wellness and customer care helps sustain the membership-led culture the brand depends on.

  3. Recognition & Awards

    Spavia was named a 2026 FranServe Fran-tastic Brand and ranked #394 on the 2025 Franchise Times Top 400, having appeared on that list annually since 2023. It joined the 2024 Inc. 5000 of fastest-growing private companies and has ranked in Entrepreneur's Franchise 500, reaching #109 in 2021. In 2025 it won the Franchise Innovation Awards' Cause Marketing Champion honor for its Spavia Cares program, and President Allison Langenderfer was named a Franchise Dictionary "Woman of Wonder" in 2024 and 2025. Guest sentiment is strong, averaging 4.8 stars across roughly 31,000 Google reviews.

  4. Industry / Market

    The U.S. spa industry generates more than $19 billion annually and continues to grow as consumer spending on wellness and self-care rises. Membership-based spa models add stability by smoothing revenue across the year and encouraging repeat visits rather than one-off bookings, while a diversified menu of massage, skincare and retail spreads demand across services. Spavia's mid-market affordable-luxury position targets a wide customer base less exposed than either budget or ultra-premium ends. For resale buyers, local demand depends on area demographics, disposable income and competition from other spa and wellness providers.

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