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FRANCHISE RESALES

Buy a Stanton Optical Franchise

Stanton Optical is the flagship retail brand of Now Optics, a Delray Beach, Florida company founded by Daniel Stanton in 2006. It offers affordable, accessible eye care: prescription eyeglasses, sunglasses, contact lenses, and eye exams. The network spans more than 300 corporate and franchise stores across 33 states.

Each store pairs a retail showroom with an on-site optical lab, so many prescriptions can be filled the same day, often in about 30 minutes. Now Optics pioneered ocular telehealth exams that connect in-store patients with remote licensed doctors and has completed over four million such exams. Stores carry thousands of frames sourced directly from manufacturers, with value pricing and flexible payment including insurance, FSA/HSA, and Buy Now, Pay Later.

The franchise system began in 2016 under the My Eyelab brand. In 2023, Now Optics consolidated those locations under the Stanton Optical name, with most My Eyelab franchisees converting. The network now blends company-operated and franchised stores, alongside newer shop-in-shop formats such as a 2025 partnership with Staples.

Latest Resales

  • There are currently no Stanton Optical resales available
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Why buy a Stanton Optical Franchise?

Stanton Optical operates in a large, resilient category: Americans need vision correction regardless of the economic cycle, and the brand’s value positioning holds appeal in tighter conditions. Buying a Stanton Optical franchise means stepping into an established retail system backed by one of the largest founder-owned optical retailers in the country, with national brand recognition and a model built around speed, affordability, and same-day service.

The combination of on-site labs and ocular telehealth lets a single location serve patients faster than traditional optometry, supporting exam, eyewear, and contact lens revenue under one roof. Direct manufacturer relationships give franchisees access to a deep, competitively priced frame assortment, and the Now Optics telehealth platform extends doctor availability without each store carrying full-time clinical staff.

Stanton Optical Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      Estimated $40,000 – $50,000

    • Initial Investment

      $400,000 – $500,000

  • Royalty

    • Royalty Fee

      5% – 8%

  • Training & Support

    • On-the-job training

    • Participation in Optician Development Program (ODP)

    • ongoing suppor

    • Marketing support

Stanton Optical – Additional  Information

  1. Training & Support

    Franchisees join an established operating system supported by on-the-job training and the Optician Development Program (ODP), which builds optician skills across store teams. Ongoing support covers operations and marketing, plus access to Now Optics' proprietary cloud platform for scheduling, telehealth exams, and same-day eyewear fulfilment, which also gives stores remote licensed-doctor coverage. Buyers of an existing Stanton Optical unit should confirm what onboarding and ODP certification transfers with the team, and what platform access carries over to incoming ownership.

  2. Ideal Owner

    The model suits a hands-on retail operator comfortable driving local sales and managing a store team in a fast-paced, high-volume environment. Clinical or optical experience helps but is not required, since licensed doctors are available through the telehealth platform; what matters more is strong customer service, the ability to convert walk-in traffic, and disciplined operations across inventory, scheduling, and lab workflow. Community-minded owners who can build local awareness and repeat custom tend to fit the value-retail positioning well.

  3. Recognition & Awards

    Stanton Optical and parent Now Optics rank among Vision Monday's Top 50 U.S. Optical Retailers, reflecting their standing as one of the largest founder-owned optical chains in the country by US sales. The brand is recognised for pioneering ocular telehealth at retail scale, having completed more than four million telehealth exams, and for rapid multi-state growth, including a 2025 shop-in-shop partnership with Staples. For resale buyers, brand-level recognition should be weighed alongside the specific territory's reputation, local reviews, and referral strength.

  4. Industry / Market

    Stanton Optical sits in the US eyewear market, valued at roughly $48 billion in 2025 and projected to grow steadily through the decade. Demand is supported by an aging population, rising screen-related vision strain, and the recurring need for exams, lens replacements, and contacts. Value-focused, same-day retail models have gained share as consumers seek faster, more affordable alternatives to traditional optometry. For resale buyers, the category's everyday-essential nature and recurring eyewear cycle make local demand relatively stable, though performance still depends on territory density and competition.

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