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FRANCHISE RESALES

Buy a Style Encore Franchise

Style Encore is a women’s and men’s resale clothing franchise owned by Winmark Corporation, the Minnesota-based parent often branded as Winmark – the Resale Company. Stores buy, sell, and trade gently used, brand-name apparel and accessories, selling quality fashion to shoppers at discounts of roughly 50% to 90% off original retail.

The model runs on a dual customer flow: the public sells clothing to the store for cash on the spot, and that locally sourced inventory is resold to value-seeking shoppers. Founded in 2013 and franchising since that same year, Style Encore is the newest of Winmark’s five resale brands, alongside Plato’s Closet, Once Upon A Child, Play It Again Sports, and Music Go Round.

Winmark has more than three decades in resale retail and over 1,350 locations across its brands in North America, with 65-plus Style Encore stores trading in the United States and Canada. Franchisees operate within an established system built around merchandise buying, pricing discipline, and brand-name recognition in the secondhand market.

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Why buy a Style Encore Franchise?

Buying a Style Encore franchise gives an owner an established resale model backed by Winmark’s 30-plus years in the secondhand retail niche and a reported 99% franchisee renewal rate across the system. The buy-sell-trade format earns revenue from both sides of the counter and keeps inventory costs low, since stock is sourced locally from the public rather than bought wholesale.

As part of the Winmark family, franchisees tap into shared infrastructure, established third-party vendor relationships for fixtures, supplies, insurance, and credit-card processing, and a recognised brand in a resale category that has stayed resilient as shoppers trade down. Many owners run multiple locations or hold more than one Winmark brand, a signal of confidence in the format.

Style Encore Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2013

    • Franchising Since

      2013

    • New Startup Cost

      $339,200 – $458,900

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $25,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      5%

      of Gross Sales

    • Marketing Fee

      $1,500

      per Year

  • Unit Performance

    • Total Units *

      67

    • New Units Opened *

      2

    • Units Transferred *

      3

    • Avg. Unit revenue *

      $959,541

    * Based on 2025 data reported in the 2026 FDD

Style Encore – Additional  Information

  1. Training & Support

    Style Encore franchisees complete around nine days of initial training spanning classroom and in-store instruction, covering business planning, merchandise buying, pricing, and style and trend training that includes hands-on "What's Hot" product sessions. Ongoing support comes from Winmark's Field Operations Managers, retail veterans drawn from chains such as Target, Best Buy, and Old Navy, plus a marketing team producing TV, radio, digital, and local-store campaigns and access to a preferred marketing vendor. Buyers of an existing store should confirm what transfer training and Winmark system access carry over to incoming ownership.

  2. Ideal Owner

    Style Encore suits a hands-on, retail-minded operator who enjoys fashion, daily customer interaction, and community engagement. No resale background is required, since Winmark's training covers buying and pricing, but owners should be comfortable managing inventory, hiring and leading store staff, and running local marketing. The format rewards people who are detail-oriented about merchandise selection and pricing and who like being present on the sales floor. Locally based owners who value steady repeat customers and a sustainability-driven product tend to fit best.

  3. Recognition & Awards

    Style Encore was named No. 7 among Entrepreneur's Top 100 New and Promising Franchises in 2018 and has appeared in the magazine's Franchise 500 rankings. Its parent, Winmark Corporation, carries broader recognition, ranking annually in the Entrepreneur Franchise 500 (most recently in 2025 and 2026, and #1 in its category in 2023 and 2024), holding a Franchise Times Top 200+ listing, and earning Canadian Franchise Association recognition. For resale buyers, brand-level standing should be weighed alongside a specific store's local reviews, referral strength, and community reputation.

  4. Industry / Market

    The US secondhand apparel market has expanded rapidly, growing roughly 14% in 2024 and outpacing broader retail clothing, with ThredUp and GlobalData forecasting it will reach about $73 billion by 2028. Demand is driven by value-seeking shoppers, younger consumers comfortable buying pre-owned fashion, and rising interest in sustainable, lower-waste consumption. Resale tends to hold up well when household budgets tighten, since it serves both bargain hunters and sellers looking to earn cash, giving stores in this category a measure of resilience across economic cycles.

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This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

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