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Buy a Surf City Squeeze Franchise

Surf City Squeeze is a smoothie and juice bar franchise founded in 1981 and franchising since 1994. The brand builds its menu around a proprietary smoothie mix, serving made-to-order fruit smoothies, blended drinks and energizing sports drinks for health-conscious, on-the-go customers.

The model is built for compact, high-traffic retail space, with units typically located in shopping malls, strip centers and other busy venues. With nearly 100 locations across the United States plus an international presence, it operates as a quick-service kiosk and in-line store concept suited to single or multi-unit ownership.

The brand is owned by Kahala Franchising, part of the Kahala Brands portfolio now under MTY Food Group, one of North America’s largest multi-brand restaurant franchisors. That parent network gives franchisees co-branding options with sister Kahala concepts, letting a Surf City Squeeze counter share space with another brand in the same footprint.

Latest Resales

  • There are currently no Surf City Squeeze resales available

Why buy a Surf City Squeeze Franchise?

Buying a Surf City Squeeze franchise offers entry into a recognized smoothie brand within a health and wellness category that has stayed resilient across economic cycles. The made-to-order menu is simple to operate, and the compact footprint keeps a unit’s physical and staffing demands lighter than a full-service restaurant.

Backing from Kahala Brands and MTY Food Group gives franchisees purchasing scale, established operating systems and co-branding opportunities that let a single location carry more than one revenue stream. The proprietary smoothie mix anchors menu consistency across the network and reduces reliance on local recipe development.

Surf City Squeeze Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1981

    • Franchising Since

      1994

    • New Startup Cost

      $69,410 – $396,500

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      $7,500

    • Royalty Fee

      6%

      of weekly Gross Sales or $300/week min

    • Marketing Fee

      1%

      of Gross Sales; up to 4%

  • Unit Performance

    • Total Units *

      61

    • New Units Opened *

      4

    • Units Transferred *

      4

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Surf City Squeeze – Additional  Information

  1. Training & Support

    Surf City Squeeze provides incoming franchisees with 40 hours of classroom training and 40 hours of on-the-job training, supported by a franchisee intranet platform and ongoing operations, marketing and public-relations support from the corporate team. Franchisees also receive purchasing and distribution support along with regional and digital marketing assistance. Resale buyers should confirm with Surf City Squeeze what transfer training and intranet access carry over to a new owner and any retained staff.

  2. Ideal Owner

    Surf City Squeeze suits hands-on local operators comfortable running a fast-paced, made-to-order counter and managing a small hourly team. The model is operations- and customer-service-led rather than technical, so prior restaurant or retail experience helps but is not essential given structured training. Owners should be confident with local marketing, daily quality control and converting retail foot traffic into sales. Those drawn to multi-unit or co-branded growth will find the compact format well suited to expansion.

  3. Recognition & Awards

    Surf City Squeeze has been recognized repeatedly by leading industry publications, including Entrepreneur, Franchise Times and Restaurants & Institutions, reflecting its longevity since 1981 and its standing as an established smoothie franchise. As part of the Kahala Brands portfolio under MTY Food Group, it also draws on the credibility of one of North America's largest restaurant franchisors. For resale buyers, brand recognition should be weighed alongside the specific territory's local reviews, reputation and community visibility.

  4. Industry / Market

    Surf City Squeeze operates in the US juice and smoothie bar industry, which IBISWorld values at roughly $4.5 billion with revenue growing about 5.3% a year over the past five years. Demand is driven by sustained consumer interest in healthier, convenient grab-and-go options and functional beverages. The category's mall and high-traffic positioning ties sales closely to local foot traffic, making a unit's location and catchment central considerations for resale buyers.

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