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FRANCHISE RESALES

Buy a Surface Experts Franchise

Surface Experts is a specialized repair franchise focused on fast, low-cost spot repairs to damaged hard surfaces, including countertops, floors, cabinets, bathtubs, sinks, tile and appliances. Rather than resurfacing or replacing an entire surface, technicians repair only the damaged area, typically completing a job in under an hour. The company began franchising in 2018 and is headquartered in Spokane, Washington.

The business runs on an executive-led, mobile model: the owner builds and manages a team of trained repair technicians and salespeople rather than performing repairs personally. Units operate from home or a small office, keeping the footprint light. About 98% of work is B2B, serving multi-family housing operators, hotels and hospitality, construction and restoration firms, realtors and moving companies, with residential jobs as a supplemental revenue stream.

Surface Experts has grown from its Pacific Northwest origins into a national system operating coast to coast. Founder Jacob Grady remains CEO, and the brand positions its spot-repair method as a more affordable and durable alternative to resurfacing.

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Why buy a Surface Experts Franchise?

Buying a Surface Experts franchise gives an owner a foothold in a niche the brand helped define: small-area surface repair as an alternative to costly resurfacing or replacement. Demand comes largely from repeat commercial accounts, property managers and hospitality operators who need fast, affordable fixes to keep units in service, which can support steady B2B relationships rather than one-off projects. The brand emphasizes a model it says held up through both the 2008 downturn and the pandemic.

The executive-led structure means the owner focuses on sales, account relationships and team management rather than doing repairs, and the mobile, home-or-small-office setup keeps fixed overhead low. Franchisees draw on a central support center for scheduling, estimates and administration, plus dedicated coaches for owners, sales staff and technicians.

Surface Experts Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2008

    • Franchising Since

      2018

    • New Startup Cost

      $140,340 – $227,475

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $110,000

      for new territories

    • Transfer Fee

      $10,000

      plus any broker fees and out-of-pocket costs

    • Royalty Fee

      8%

      of Gross Revenue

    • Marketing Fee

      0%

      of Gross Sales; up to 2%

  • Unit Performance

    • Total Units *

      81

    • New Units Opened *

      12

    • Units Transferred *

      3

    • Avg. Unit revenue *

      $573,373

    * Based on 2024 data reported in the 2025 FDD

Surface Experts – Additional  Information

  1. Training & Support

    Initial training is a 4-5 day intensive at corporate headquarters in Spokane, covering business operations, sales and customer management, plus specialized training in the proprietary repair methods for technicians and salespeople. Ongoing support adds dedicated coaches for owners, sales teams and technicians, and a support center that handles scheduling, estimates, accounts receivable and admin. Franchisees work on a cloud-based management system. Buyers of an existing unit should confirm what transfer training Surface Experts provides to incoming owners and inherited staff, and what system access carries over.

  2. Ideal Owner

    The model suits a sales-oriented, relationship-driven operator who is comfortable managing a small team of technicians and salespeople rather than doing repairs personally. Because around 98% of work is B2B, owners should enjoy networking with property managers, hospitality groups and other commercial accounts and nurturing repeat business. Prior repair experience is not required, since training covers the proprietary methods; the bigger fit factors are sales drive, comfort recruiting and coaching staff, and the discipline to follow a defined process. It suits hands-on local operators focused on building accounts and team performance.

  3. Recognition & Awards

    Surface Experts has earned recognition mainly for rapid growth as an emerging franchise. It has appeared on Entrepreneur's Franchise 500 in multiple recent years (2022-2024), ranked #103 on Entrepreneur's Top Home-Based & Mobile Franchises list in 2023, and was named #17 among Entrepreneur's Top 150 New & Emerging Brands. The brand is also noted for its distinctive spot-repair method and sustainability positioning. For resale buyers, brand-level recognition should be weighed alongside the specific territory's reputation, including local reviews, commercial referral sources and account relationships.

  4. Industry / Market

    Surface Experts sits within the US property maintenance and management sector, where demand is tied to keeping rental and hospitality units in service. The US property management services market was valued at roughly $85 billion in 2025 and continues to grow, supported by a large, aging rental housing stock and steady apartment turnover. Tight maintenance budgets push operators toward fast spot repairs over full replacement, and reduced material waste adds a sustainability angle. For resale buyers, this points to recurring B2B demand, though revenue still depends on the strength of local commercial accounts and territory competition.

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