FRANCHISE RESALES

Buy a Taco Del Mar Franchise

Taco Del Mar is a Mexican fast-casual franchise founded in 1992 in Seattle by brothers James and John Schmidt, inspired by the coastal Baja California beach culture. Known for its Baja-style fish tacos, massive Mission-style burritos, and fresh, made-to-order Mexican cuisine, Taco Del Mar offers a relaxed, seaside-themed dining experience that emphasizes fresh, customizable ingredients served quickly along an assembly line. The brand once peaked at around 260 locations but now operates about 66 to 100 stores across the U.S. and Canada under the ownership of High Bluff Capital Partners and Rego Restaurant Group. Taco Del Mar focuses on delivering a fun, beach-inspired atmosphere with a menu catering to diverse dietary preferences, including vegetarian options.

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Why buy a Taco Del Mar Franchise?

Investing in Taco Del Mar offers a chance to join a well-established, niche Mexican fast-casual brand with a unique Baja coastal identity. The franchise’s low entry costs, comprehensive support, and focus on fresh, customizable menu items provide a competitive edge in a popular and expanding market segment. With a renewed growth strategy emphasizing local flavor and community connection, Taco Del Mar presents an attractive opportunity for entrepreneurs seeking a scalable and culturally distinctive restaurant franchise.

Taco Del Mar Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1992

    • Franchising Since

      1996

    • New Startup Cost

      $205,600 – $596,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $5,000

      for new territories

    • Transfer Fee

      $5,000

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      40

    • New Units Opened *

      1

    • Units Transferred *

      4

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Taco Del Mar – Additional  Information

  1. Training & Support

    Taco Del Mar provides franchisees with thorough training on restaurant operations, marketing, and customer service, along with ongoing support to ensure consistent quality and growth. The franchise fee is relatively low at $15,000 for the first location and $7,500 for additional units, making entry accessible. Franchisees benefit from established supply chains, brand marketing, and operational systems designed to simplify restaurant management and foster successful partnerships.

  2. Ideal Owner

    The ideal Taco Del Mar franchisee is passionate about food and hospitality, eager to engage with customers, and committed to upholding brand standards. Experience in restaurant management is helpful but not mandatory, as the franchise provides extensive training and support. Owners should be motivated to grow the brand locally while delivering a fun, fresh dining experience.

  3. Recognition & Awards

    Taco Del Mar’s longevity and strong regional presence highlight its reputation as a trusted Baja-style Mexican fast-casual brand. Its distinctive coastal theme and signature fish tacos have earned it a loyal customer base and recognition in the competitive Mexican dining market.

  4. Industry / Market

    The fast-casual Mexican food sector continues to grow due to consumer demand for fresh, flavorful, and customizable meals. Taco Del Mar’s emphasis on fresh ingredients, quick service, and a unique Baja coastal experience aligns well with evolving consumer preferences, positioning it for renewed growth under new ownership focused on local community engagement and quality food offerings.

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