Opens in a new tab

FRANCHISE RESALES

Buy a Taco Del Mar Franchise

Taco Del Mar is a Mexican fast-casual franchise built around Baja- and Mission-inspired food, serving made-to-order burritos, fish tacos, bowls and customizable plates along an assembly line. The brand has carried a relaxed coastal identity since opening its first restaurant on Seattle’s waterfront in 1992, and is known for fresh ingredients and signature seafood options.

The menu spans seasoned meats, seafood and vegetarian “Friendly Eats” choices, supported by catering, online ordering and a Rippin’ Rewards loyalty app. Restaurants operate across the United States and Canada, and the brand has moved into flexible, non-traditional formats designed to fit a wider range of sites and trade areas.

Taco Del Mar is owned by Denver-based REGO Restaurant Group, a fast-casual platform backed by High Bluff Capital Partners that also operates Quiznos. A new CEO was appointed in 2025 to lead the group’s next growth phase, giving the brand private-equity backing and shared operating infrastructure behind a regionally rooted, beach-themed concept.

Latest Resales

  • There are currently no Taco Del Mar resales available
Register your interest

Why buy a Taco Del Mar Franchise?

A Taco Del Mar franchise offers entry into the fast-casual Mexican category through an established, recognizable concept rather than an untested startup. For anyone weighing whether to buy a Taco Del Mar franchise, its Baja coastal positioning and signature fish tacos give it a distinct identity in a crowded segment, supported by a customizable, made-to-order menu that appeals to a broad range of diners, including vegetarian customers.

The model also benefits from parent-company scale: REGO Restaurant Group provides shared supply chains, marketing systems and operating infrastructure that an independent operator would have to build alone. Flexible, non-traditional store formats and pre-negotiated site arrangements can lower the barrier to opening and suit owners seeking a more semi-absentee structure.

Taco Del Mar Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1992

    • Franchising Since

      1996

    • New Startup Cost

      $205,600 – $596,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $5,000

      for new territories

    • Transfer Fee

      $5,000

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      40

    • New Units Opened *

      1

    • Units Transferred *

      4

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Taco Del Mar – Additional  Information

  1. Training & Support

    Incoming owners complete 12 days of initial training at a Taco Del Mar training store, covering day-to-day restaurant operations, food preparation and customer service. Franchisees receive ongoing operational and marketing support from REGO Restaurant Group, along with established supply-chain relationships and access to systems such as Olo online ordering and the Rippin' Rewards loyalty app. Resale buyers should confirm what transfer training is offered to new ownership and existing staff, and what platform and system access carries over with the sale.

  2. Ideal Owner

    The model suits hands-on, locally engaged operators comfortable running a quick-service kitchen and managing hourly staff. Restaurant or food-service experience helps but is not required, as franchisees are trained in operations before opening. Owners should be process-driven, focused on consistency, speed and customer experience, and able to recruit and retain a reliable team. The flexible formats and semi-absentee potential can also suit multi-unit operators who plan to oversee a manager rather than work the line daily.

  3. Recognition & Awards

    Taco Del Mar has built recognition over more than 30 years as a distinctive Baja-style Mexican fast-casual brand, known for its signature fish tacos and coastal identity. Its longevity, loyal regional following and backing by REGO Restaurant Group, a multi-brand fast-casual platform, lend it credibility in a competitive category. For resale buyers, brand-level recognition should be weighed alongside the specific unit's local reputation, including customer reviews, repeat traffic and community visibility.

  4. Industry / Market

    Taco Del Mar competes in the US fast-casual restaurant sector, valued at roughly $63 billion in 2024 and forecast to keep growing as diners favor fresh, customizable food served quickly. Mexican-style menus remain one of the most popular and resilient categories within this space, supported by broad everyday demand. For resale buyers, local factors matter most: nearby competition, lunch and dinner traffic, delivery and catering demand, and how well the trade area fits the brand's coastal, made-to-order positioning.

Learn more about
how to own a Taco Del Mar franchise resale

Please fill out the form below and a Franchise Flippers expert will be in touch with you shortly.

The Franchise Brand Index

This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

Trademark & Affiliation Disclaimer

This website is an independent, informational resource. All trademarks, logos, and brand names displayed are the property of their respective owners and are used solely for identification and educational purposes. Their use does not imply any affiliation with, endorsement by, or sponsorship from the respective trademark holders.