FRANCHISE RESALES

Buy a TapouT Franchise

TapouT LLC is a pioneering sports apparel company founded in 1997 by Charles Lewis Jr. and Dan Caldwell in San Bernardino, California, initially focused on mixed martial arts (MMA) merchandise. The brand’s name references the “tap out” gesture in MMA, symbolizing submission. Starting as a grassroots operation selling T-shirts at underground MMA events, TapouT quickly grew alongside the rising popularity of MMA, becoming the largest MMA merchandise distributor worldwide by 2007, with revenues exceeding $22.5 million. The company expanded its reach through sponsorships of high-profile fighters and a reality TV show, boosting brand awareness beyond hardcore fans.

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Why buy a TapouT Franchise?

Partnering with or retailing TapouT products offers access to a globally recognized, authentic brand with deep roots in MMA and expanding presence in lifestyle fitness. The brand’s strong marketing support from WWE and Authentic Brands Group provides significant exposure and growth opportunities in the competitive activewear and fitness market.

TapouT Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $50,000

    • Initial Investment

      $158,410 - $736,491

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 30 hours on the job training

    • 30 hours classroom training

    • Ongoing support

    • Marketing support

TapouT – Additional  Information

  1. Franchisee Support

    TapouT operates primarily as a product and lifestyle brand rather than a franchise system, focusing on retail distribution, marketing partnerships, and brand expansion through WWE’s global reach. Its support centers on product innovation, marketing campaigns, and collaborations rather than traditional franchisee operational support.

  2. Accolades & Awards

    TapouT gained significant acclaim as the largest MMA apparel brand globally by the late 2000s, with major media exposure through its reality TV series and sponsorship of top fighters. Its transformation into a lifestyle fitness brand under WWE’s guidance has further elevated its profile in the activewear market.

  3. Industry / Market

    The MMA apparel market grew rapidly in the 2000s alongside the sport’s mainstream acceptance. TapouT capitalized on this trend and now competes in the broader $100+ billion global activewear market, leveraging WWE’s marketing power to expand beyond MMA into general fitness and lifestyle segments.

  4. Ideal Owner

    The ideal partners or business collaborators for TapouT would be those aligned with sports, fitness, and lifestyle markets who are passionate about authentic, performance-driven brands rooted in mixed martial arts and activewear culture. These partners typically have experience in retail, sports marketing, or fitness industries and a commitment to promoting a brand with strong ties to MMA heritage and WWE-backed marketing reach.

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