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Buy a Taro Yuan Franchise

Taro Yuan is a Taiwanese dessert franchise built around handmade taro balls, with a menu spanning taro and grass-jelly shaved ice, hot taro desserts and taro-based milk teas and boba drinks. The brand grew from a Yunlin market stall opened in 2005, launched its first taro-ball ice shop in 2011, and established the Taro Yuan brand in 2015 before formalising its franchise headquarters in 2019.

The concept is brick-and-mortar fast-casual, serving younger consumers and dessert lovers through a hybrid menu that pairs cold shaved ice with hot desserts and drinks to keep sales steadier across seasons. Taro Yuan scaled past 200 stores in Taiwan and now runs a global master-franchise model, with locations in Hong Kong, Australia, Malaysia and the United States, where it operates a small early-stage footprint in California.

Taro Yuan controls a farm-to-store supply chain backed by its Dounan enterprise headquarters, which houses cold-chain, warehousing and logistics for overseas growth. It holds a Taiwan patent on its mini purple sweet potato and positions itself as a taro specialist rather than a general bubble-tea chain.

Latest Resales

  • There are currently no Taro Yuan resales available

Why buy a Taro Yuan Franchise?

Taro Yuan gives a buyer a differentiated position in the crowded Asian dessert and boba category: a taro specialist with a recognisable signature product rather than another general bubble-tea outlet. Its hybrid menu of cold shaved ice, hot desserts and drinks is designed to even out seasonal demand, which can help a fixed-location dessert business hold steadier year-round trade.

For an owner, the franchisor’s vertically integrated supply chain, from taro sourcing through its Dounan cold-chain and logistics hub, supports consistent product quality, and the brand carries an international taste award and Taiwanese heritage that aid local marketing. To buy a Taro Yuan franchise in the US is to enter at an early stage, where brand awareness is still building outside established Asian-American markets.

Taro Yuan Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      Estimated £0 - £10,000 for master franchise (approx. $0 - $13,000 USD)

    • Initial Investment

      Estimated $100,000 – $300,000+

  • Royalty

    • Royalty Fee

      4% – 8%

  • Training & Support

    • Likely includes product preparation

    • Operations training

    • Marketing support

    • Ongoing support

Taro Yuan – Additional  Information

  1. Training & Support

    Taro Yuan runs a franchise headquarters that supports stores with its proprietary taro-ball recipes and product systems, supply-chain access through its Dounan cold-chain and logistics centre, and ongoing operational and marketing guidance to keep product quality and presentation consistent across locations. Outside Taiwan the brand expands through master franchisees who support stores in their region. Because published training detail is limited, resale buyers should confirm with Taro Yuan what onboarding, product-preparation training and supply access transfer to an incoming owner when a store changes hands.

  2. Ideal Owner

    Taro Yuan suits a hands-on, operations-led owner comfortable running a fixed-location dessert and drinks store: managing staff, holding consistent product-preparation standards and delivering a strong in-store experience through busy peak periods. Food-service or cafe experience helps but is not essential, as the franchisor provides recipes and systems. An owner who enjoys local marketing and building repeat custom among younger, social-media-active consumers fits the brand well, especially in US markets where awareness is still growing.

  3. Recognition & Awards

    Taro Yuan's signature taro balls won a Superior Taste Award from the International Taste Institute (iTQi) in Brussels in 2023, judged by a panel of chefs and sommeliers, a credential the brand promotes across its international markets. It has built its reputation as a Taiwanese taro specialist, growing past 200 stores and expanding into Hong Kong, Australia, Malaysia and the United States. For resale buyers, brand-level recognition matters less than the individual store's local reviews, repeat customers and visibility within its own market.

  4. Industry / Market

    Taro Yuan sells into the US bubble tea and Asian dessert category, a fast-growing niche of the wider food-and-beverage market. The US bubble tea market was valued at $978 million in 2024 and is forecast to grow at a high-single-digit annual rate over the coming decade, with IBISWorld estimating US bubble-tea-shop revenue rising around 9% a year. Demand is led by younger, multicultural consumers and the mainstreaming of Asian flavours. For resale buyers, local demand depends heavily on demographics, foot traffic and nearby competition.

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