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FRANCHISE RESALES

Buy a The Bar Method Franchise

The Bar Method is a boutique fitness franchise built around a ballet-inspired barre workout that blends elements of Pilates, yoga and strength training. Founded in 2001, the brand uses a kinesiology-based technique of precise, low-impact isometric movements designed to deliver total-body toning, flexibility and endurance for clients across a wide range of ages and fitness levels.

Studios run on a recurring-revenue model from compact premises that average around 1,700 square feet. Income comes from monthly memberships, class packages and retail apparel and equipment sales, supported by a member mobile app and a library of virtual classes. Class formats include the signature Bar Method alongside Bar Strength, Bar Method Cardio and Bar Restore, with franchisees operating exclusive territories under a hands-on, owner-operator model.

The brand has grown to more than 75 studios across the United States, Canada and Japan. It is part of Purpose Brands, the health-and-wellness franchisor formed in 2024 through the merger of Self Esteem Brands and Orangetheory Fitness, whose portfolio also includes Anytime Fitness and Waxing the City.

Latest Resales

  • There are currently no The Bar Method resales available
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Why buy a The Bar Method Franchise?

Buying a The Bar Method franchise offers entry into the boutique fitness category through an established barre brand with more than two decades of operating history and a recognised, science-led technique. The low-impact format suits a broad client age range and supports a loyal membership base in a category that has stayed resilient as demand for specialised, community-oriented studios grows.

The recurring-membership model provides predictable income, while class packages and in-studio retail add further revenue lines. Backing from Purpose Brands gives owners the systems and marketing infrastructure of one of the largest health-and-wellness franchisors, alongside proprietary booking technology, a member app and a virtual class library that extend reach beyond the studio floor.

The Bar Method Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2001

    • Franchising Since

      2008

    • New Startup Cost

      $240,012 – $491,082

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $42,500

      for new territories

    • Transfer Fee

      $7500 – $15,000

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      77

    • New Units Opened *

      5

    • Units Transferred *

      5

    • Avg. Unit revenue *

      $422,969

    * Based on 2025 data reported in the 2026 FDD

The Bar Method – Additional  Information

  1. Training & Support

    New owners complete New Franchisee Training covering 45 hours of classroom instruction and 30 hours of on-the-job training, with separate Bar Method certification for teaching staff. Ongoing support includes regular check-ins, continuous business coaching, marketing assistance such as co-op advertising and digital campaigns, a franchisee intranet platform, and member-facing technology including the booking app and virtual class library. Resale buyers should confirm with the franchisor what transfer training is available to incoming owners and which system and instructor-certification access carries over with the studio.

  2. Ideal Owner

    The Bar Method suits hands-on owner-operators who want to be present in the studio rather than run it absentee. Prior fitness or barre experience is not required, but owners should be community-minded and sociable, comfortable building relationships with members and leading a team of instructors. The model rewards operators who enjoy day-to-day involvement, local marketing and creating a welcoming studio culture, with the people skills to retain members and motivate staff over the long term.

  3. Recognition & Awards

    With more than 20 years in barre fitness and over one million classes taught, The Bar Method has built its reputation on a consistent, science-based technique and strong member loyalty. It is part of Purpose Brands, a global leader in health-and-wellness franchising with more than 7,000 locations worldwide and sibling brands including Anytime Fitness and Orangetheory Fitness; predecessor Self Esteem Brands earned repeated industry growth recognition. For resale buyers, brand-level standing should be weighed alongside the specific studio's local reviews, referral strength and community visibility.

  4. Industry / Market

    The Bar Method operates in the US boutique fitness market, valued at around $5.4 billion in 2025 and projected to grow at roughly 13% a year through the early 2030s (Metastat Insight). Demand is driven by consumers seeking specialised, low-impact and community-oriented workouts over large traditional gyms, with barre appealing across a wide age range. The category has proved resilient as members commit to recurring memberships, though local demand, studio density and competition vary by territory, which resale buyers should weigh at the individual-studio level.

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