FRANCHISE RESALES

Buy a The Counter Custom Burgers Franchise

The Counter Custom Burgers is a premium, full-service burger franchise founded in 2003 in Santa Monica, California, by Jeff Weinstein. It offers an innovative build-your-own burger concept, allowing customers to create over a million possible burger combinations by choosing from a wide variety of proteins, cheeses, toppings, sauces, buns, and fresh greens. The brand emphasizes high-quality, locally sourced ingredients and a modern, casual dining atmosphere featuring industrial décor and upbeat music. With more than 40 locations across the U.S. and expanding internationally to markets like Saudi Arabia, UAE, Ireland, Mexico, and Malaysia, The Counter is recognized as a pioneer in the upscale burger segment.

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Why buy a The Counter Custom Burgers Franchise?

Investing in The Counter offers entry into a proven, upscale burger franchise with a flexible, scalable business model and strong brand recognition. Franchisees benefit from extensive support, a differentiated product offering, and opportunities for growth in both domestic and international markets. The brand’s commitment to innovation and quality creates a compelling opportunity in the competitive casual dining sector.

The Counter Custom Burgers Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $35,000

    • Initial Investment

      $744,133 - $1,964,750

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 3 weeks on the job training

    • 40 hours classroom training

    • Ongoing support

    • Marketing support

The Counter Custom Burgers – Additional  Information

  1. Franchisee Support

    Franchisees receive comprehensive training at corporate headquarters and on-site before opening, covering operations, marketing, financial management, and customer service. Ongoing support includes marketing assistance, operational guidance, proprietary technology, and access to a collaborative franchise network. The brand also offers veteran discounts on franchise fees.

  2. Accolades & Awards

    The Counter has been featured in GQ magazine as one of the “20 Hamburgers to Eat Before You Die” and recognized as “Best Burger” on Oprah. Its unique customization model and quality ingredients have earned it strong customer loyalty and media acclaim.

  3. Industry / Market

    The premium burger market is growing as consumers seek customizable, high-quality dining experiences. The Counter’s innovative concept aligns with trends favoring personalization and fresh, locally sourced ingredients, positioning it well for continued expansion.

  4. Ideal Owner

    Ideal franchisees are entrepreneurial, customer-focused, and passionate about delivering a unique dining experience. No prior restaurant experience is required, but strong leadership and operational skills are important for success.

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