FRANCHISE RESALES

Buy a The Counter Custom Burgers Franchise

The Counter Custom Burgers is a premium, full-service burger franchise founded in 2003 in Santa Monica, California, by Jeff Weinstein. It offers an innovative build-your-own burger concept, allowing customers to create over a million possible burger combinations by choosing from a wide variety of proteins, cheeses, toppings, sauces, buns, and fresh greens. The brand emphasizes high-quality, locally sourced ingredients and a modern, casual dining atmosphere featuring industrial décor and upbeat music. With more than 40 locations across the U.S. and expanding internationally to markets like Saudi Arabia, UAE, Ireland, Mexico, and Malaysia, The Counter is recognized as a pioneer in the upscale burger segment.

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Why buy a The Counter Custom Burgers Franchise?

Investing in The Counter offers entry into a proven, upscale burger franchise with a flexible, scalable business model and strong brand recognition. Franchisees benefit from extensive support, a differentiated product offering, and opportunities for growth in both domestic and international markets. The brand’s commitment to innovation and quality creates a compelling opportunity in the competitive casual dining sector.

The Counter Custom Burgers Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2003

    • Franchising Since

      2005

    • New Startup Cost

      $713,133 – $1,988,750

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $35,000

      for new territories

    • Transfer Fee

      $12,500

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      8

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $2,311,053

    * Based on 2025 data reported in the 2026 FDD

The Counter Custom Burgers – Additional  Information

  1. Training & Support

    Franchisees receive comprehensive training at corporate headquarters and on-site before opening, covering operations, marketing, financial management, and customer service. Ongoing support includes marketing assistance, operational guidance, proprietary technology, and access to a collaborative franchise network. The brand also offers veteran discounts on franchise fees.

  2. Ideal Owner

    Ideal franchisees are entrepreneurial, customer-focused, and passionate about delivering a unique dining experience. No prior restaurant experience is required, but strong leadership and operational skills are important for success.

  3. Recognition & Awards

    The Counter has been featured in GQ magazine as one of the “20 Hamburgers to Eat Before You Die” and recognized as “Best Burger” on Oprah. Its unique customization model and quality ingredients have earned it strong customer loyalty and media acclaim.

  4. Industry / Market

    The premium burger market is growing as consumers seek customizable, high-quality dining experiences. The Counter’s innovative concept aligns with trends favoring personalization and fresh, locally sourced ingredients, positioning it well for continued expansion.

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