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FRANCHISE RESALES

Buy a The Dentist’s Choice Franchise

The Dentist’s Choice is a franchised network specializing in dental handpiece repair, maintenance, rebuilding and sales. Handpieces are the low- and high-speed drills central to almost every dental procedure, and the brand has serviced dental offices across North America since the early 1990s.

The model is home-based and owner-operated, with no employees required. Each franchisee works a large protected territory containing hundreds of dental practices, splitting time between on-site visits and a home-based repair workshop. Customers are dental offices that prefer fast, local turnaround over shipping equipment to a manufacturer or supplier, which produces repeat, relationship-driven service work.

The Dentist’s Choice positions itself as the industry’s largest network of dedicated handpiece-repair specialists, competing on local service, speed and price. Repairs are backed by a parts-and-service guarantee, and the brand’s singular focus on handpieces sets it apart from general dental-equipment repair providers.

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Why buy a The Dentist’s Choice Franchise?

Buying a The Dentist’s Choice franchise offers entry to a narrow, essential niche with limited specialist competition and demand tied to everyday dental practice rather than discretionary spending. The brand has operated since the early 1990s and is recognized as the leading dedicated handpiece-repair network in North America, which carries weight with dental offices choosing a repair provider.

The ownership model is built for low overhead: home-based, no commercial lease and no employees required, with a large protected territory of hundreds of dental practices. Service work is recurring and relationship-driven, so an established owner accumulates a repeat customer base of local offices rather than chasing one-off projects.

The Dentist’s Choice Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      1994

    • Franchising Since

      1994

    • New Startup Cost

      $64,000 – $68,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      $10,000

      not applicable on transfer to controlled entity

    • Royalty Fee

      3–5%

      of Gross Sales or $250–$350/month min

    • Marketing Fee

      Not Disclosed

  • Unit Performance

    • Total Units *

      128

    • New Units Opened *

      2

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $193,252

    * Based on 2023 data reported in the 2024 FDD

The Dentist’s Choice – Additional  Information

  1. Training & Support

    Initial training runs 40 hours of classroom and hands-on instruction covering handpiece repair procedures for all major manufacturer brands, alongside marketing and day-to-day operations, so no prior technical or dental experience is required. Ongoing support includes newsletters, conventions, online resources and field operations assistance from a corporate team with decades of handpiece experience. Buyers of an existing The Dentist's Choice unit should confirm what transfer training the franchisor provides to incoming owners and whether the seller's repair skills and dental-office relationships carry over.

  2. Ideal Owner

    The model suits hands-on, mechanically inclined operators who are comfortable working independently from a home workshop and managing their own schedule. Because revenue depends on repeat business, owners should be relationship-led and confident dealing directly with dentists and office staff, combining careful repair work with consistent local outreach. No dental or repair background is required, as training covers the technical side; the better fit is someone process-driven, service-focused and willing to build a territory office by office.

  3. Recognition & Awards

    The Dentist's Choice has been recognized by Entrepreneur magazine, ranking in its annual Franchise 500 and "Best of the Best" lists and named among the Top 100 Home-Based Franchises. The brand is widely described as the industry's leading and largest dedicated dental handpiece-repair network, a position reinforced by more than three decades of operation and an SBA-registered franchise system. For resale buyers, this brand-level recognition should be weighed alongside the specific territory's reputation, including local dentist relationships, reviews and repeat-customer base.

  4. Industry / Market

    Dental handpiece repair sits within the US dental services market, valued at roughly $175 billion in 2025 and served by more than 200,000 practicing dentists. The core demand driver is infection control: CDC, OSHA and ADA guidelines require handpieces to be heat-sterilized after every patient, which accelerates wear and creates steady, recurring repair and replacement needs. Dental care is largely non-discretionary, giving the category resilience across economic cycles, while few specialist competitors focus solely on handpieces. For resale buyers, local demand depends on the density of dental offices within the territory.

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