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FRANCHISE RESALES

Buy a The Good Feet Store Franchise

The Good Feet Store is a premium wellness retail franchise selling personally fitted arch supports and complementary foot care products. Founded in 1992, the brand opened its first franchise location in 2003 and has grown to nearly 300 retail locations across the United States and internationally. The Good Feet Store is a flagship brand of Modern Performance + Recovery Brands (MPRBrands), a holding company that also includes OS1st compression products and the Stretch*d assisted-stretching concept.

The business model centers on a one-on-one in-store fitting: trained Arch Support Specialists conduct complimentary 45-to-60-minute sessions guiding customers through a proprietary 3-step arch support system designed to relieve foot, knee, hip, and back pain. Arch supports are manufactured at a company-owned facility in Carlsbad, California, come in more than 400 styles and sizes, and carry a Manufacturer’s Lifetime Limited Warranty. Products are sold exclusively through Good Feet Store locations and are eligible for HSA and FSA purchase.

Each location is a brick-and-mortar retail store within a protected territory, staffed by in-store specialists and operated under an owner-operator model.

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Why buy a The Good Feet Store Franchise?

The Good Feet Store operates in a health and wellness category largely insulated from e-commerce substitution. The in-store fitting process — taking 45 to 60 minutes of hands-on measurement and personalized testing — is central to the product’s value and cannot be replicated by ordering online, which supports repeat business and word-of-mouth referrals.

To buy a Good Feet Store franchise is to access a proprietary product line manufactured and supplied exclusively to franchise locations, with no wholesale or third-party retail channel. Multi-unit growth is actively encouraged: the brand waives the franchise fee for existing franchisees opening additional locations within their protected territories. Military veterans receive a 25% discount on the franchise fee and initial inventory.

The Good Feet Store Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $25,000

    • Initial Investment

      $255,478 - $595,000

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 16 hours on the job training

    • 40 hours classroom training

    • Ongoing support

    • Marketing support

The Good Feet Store – Additional  Information

  1. Training & Support

    The Good Feet Store provides franchisees with an initial 5-day training program at its Southern California facilities, covering product knowledge, fitting techniques, store operations, and staff management. Published disclosures record 40 hours of classroom training and 16 hours of on-the-job training. Ongoing support includes marketing assistance spanning SEO, social media, and web development, together with field operations guidance from regional managers. Buyers of an existing Good Feet Store unit should confirm what training and Arch Support Specialist support the franchisor extends to incoming ownership and newly hired staff.

  2. Ideal Owner

    The ideal Good Feet Store franchisee brings retail or business management experience and is comfortable with a consultative sales environment where personalized service and relationship-building drive results. The role involves managing in-store Arch Support Specialists, maintaining service standards during multi-step fitting sessions, and building local community visibility to support referral-based traffic. No prior medical or podiatric background is required. The model requires active owner-operator involvement; semi-absentee management is not suited to this concept.

  3. Recognition & Awards

    The Good Feet Store ranked #175 overall and #1 in category in Entrepreneur Magazine's 2025 Franchise 500, its highest-ever placement in the ranking. The 2025 listing evaluates unit growth, financial strength, and brand power across more than 150 data points. The brand markets itself as the leading retailer of premium, personally fitted arch supports in the US, positioning under the "America's #1 Arch Support" mark. For resale buyers, brand recognition should be weighed alongside the specific location's local reviews, customer reputation, and territory maturity.

  4. Industry / Market

    The US foot care market benefits from a large base of adults experiencing chronic foot, knee, hip, or back pain. The American Geriatrics Society estimates up to 87% of people experience painful feet at some point, with one-third of older adults reporting regular foot pain or stiffness. An aging US population and growing interest in non-invasive pain relief support demand for personalized wellness retail. Good Feet Store products are HSA- and FSA-eligible, broadening the accessible buyer pool. For resale buyers, local demographics and proximity to active adult communities are meaningful unit-level demand signals.

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