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Buy a The Growth Coach Franchise

The Growth Coach is a business and sales coaching franchise founded in Cincinnati in 2003. It works with small business owners, managers, sales teams and self-employed professionals, built around founder Dan Murphy’s Strategic Mindset Process, which helps clients step back to work *on* their business rather than *in* it.

What sets the brand apart is its group coaching model. Where most coaching franchises rely on one-to-one work, The Growth Coach pairs value-driven group workshops with higher-touch individual coaching, letting a single coach serve multiple clients in a standard workweek. Core programs include the multi-year Strategic Business Mindset accountability series alongside manager and sales-mastery coaching. The model is home-based, runs on protected territories, and needs no office or staff.

The brand operates across more than 100 US markets and several additional countries. In March 2026, longtime franchisee and brand president Brad Schneider acquired The Growth Coach through BDS Equity Holdings, moving it out from under the Strategic Franchising Systems umbrella into independent, franchisee-led ownership.

Latest Resales

  • There are currently no The Growth Coach resales available

Why buy a The Growth Coach Franchise?

Buying a The Growth Coach franchise offers entry into the business coaching category through a model built for leverage. The group coaching format lets owners reach more clients per working hour than individual-only competitors, and the home-based, low-overhead structure supports strong margins without a lease or staff to carry.

The brand is the recognized pioneer of group business coaching, backed by two decades of developed programs, facilitator guides, workbooks and the proprietary Strategic Planner, so owners plug into tested content rather than building their own. The Winner’s Circle program lets owners earn back their franchise fee as they reach defined milestones. Recent franchisee-led ownership under Brad Schneider, himself still an operating coach, brings a current owner’s perspective to brand decisions.

The Growth Coach Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2002

    • Franchising Since

      2003

    • New Startup Cost

      $54,000 – $75,900

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $39,900

      for new territories

    • Transfer Fee

      $15,000

      or 10% of purchase price, whichever greater; plus expenses

    • Royalty Fee

      10%

      of Gross Revenue

    • Marketing Fee

      3%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      28

    • New Units Opened *

      2

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $82,470

    * Based on 2024 data reported in the 2025 FDD

The Growth Coach – Additional  Information

  1. Training & Support

    Initial training centers on a structured week at the brand's Cincinnati headquarters, with 40 hours of classroom instruction covering the Strategic Mindset programs, supplemented by virtual learning and ongoing coaching support. Owners receive marketing support that includes a personalized website, custom content and weekly social media management, plus facilitator guides, participant workbooks and the proprietary Strategic Planner. The franchisor has added AI tools to deepen coaching and lead generation. Resale buyers should confirm with The Growth Coach what onboarding and system access transfer to an incoming owner.

  2. Ideal Owner

    The Growth Coach suits experienced, mid- to late-career professionals — former executives, business owners and managers — who want to apply hard-won business knowledge by coaching others. The model rewards strong communicators comfortable facilitating group sessions and building local relationships, with a genuine interest in mentoring rather than hard selling. Prior coaching experience helps but is not required, since the franchisor's process and training carry much of the load. It fits self-directed operators who value autonomy and a flexible, relationship-led practice.

  3. Recognition & Awards

    The Growth Coach has been ranked the #1 business coaching franchise by Entrepreneur and has appeared in its Franchise 500, reflecting long-standing recognition for its group coaching model and franchisee satisfaction. The brand closed a record year of franchise sales heading into 2026 and is an established name within the two-decade-old business coaching category. For resale buyers, brand-level recognition should be weighed alongside the specific territory's reputation, including local client reviews, referral relationships and community visibility.

  4. Industry / Market

    The US business coaching market is worth roughly $11 billion (IBISWorld) and has grown steadily, expanding by an estimated $200 million a year. Demand is underpinned by the more than 30 million small businesses in the US, most of which run with limited management support and turn to coaching for guidance on growth, leadership and sales. The category has proved resilient across economic cycles, as owners often seek outside help precisely when conditions tighten — a steady demand base relevant to anyone acquiring an existing coaching territory.

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