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FRANCHISE RESALES

Buy a The Halal Guys Franchise

The Halal Guys is a fast-casual restaurant franchise built around American halal street food. It began in 1990 as a single food cart in Midtown Manhattan, founded by three Egyptian immigrants, and grew into one of the most recognizable halal brands in the world. Its menu centers on platter-style meals of chicken, gyro, rice and falafel, finished with the brand’s signature white and red sauces.

The company opened its first brick-and-mortar restaurant and began franchising in 2014. It now runs over 100 locations across the United States and abroad, with a pipeline of more than 400 units in development and active growth in markets such as the Carolinas, Chicago, Boston, Dallas and Maryland. Stores operate in single-unit and multi-unit formats, and the brand positions itself as the largest American halal food concept in the world.

Units run under franchise agreements with a corporate platform spanning supply chain, marketing, training and operations. The concept draws a broad customer base, combining loyal halal-observant diners with mainstream fast-casual customers attracted by its cult following and menu recognition.

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Why buy a The Halal Guys Franchise?

Buying a The Halal Guys franchise offers entry into the fast-casual sector behind a strong, recognizable consumer brand. The Halal Guys built a cult following long before it began franchising, giving units name recognition that few independent halal or fast-casual operators can match. The menu is narrow and systemized, built on proprietary recipes and a small set of signature dishes that travel well across urban, suburban and non-traditional venues.

Franchisees gain access to an approved vendor and supply-chain network, national and local marketing programs, integrated POS and online-ordering technology, and in-house delivery and catering channels that extend revenue beyond dine-in. The model supports both single-unit owners and experienced multi-unit operators building larger territories, and the brand’s continued international expansion signals ongoing investment in the system.

The Halal Guys Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1990

    • Franchising Since

      2014

    • New Startup Cost

      $417,600 – $1,310,250

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $45,000

      for new territories

    • Transfer Fee

      $22,500

      per Franchise Agreement transferred

    • Royalty Fee

      6%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      85

    • New Units Opened *

      4

    • Units Transferred *

      7

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

The Halal Guys – Additional  Information

  1. Training & Support

    Initial training combines 24 hours of classroom instruction with 136 hours of on-the-job training, delivered to franchisees, managers and team members both in-store and at corporate facilities. Ongoing support includes operations consultants for daily execution, national and local marketing programs, an approved vendor and equipment network, proprietary recipe and menu-innovation access, and integrated technology covering POS, loyalty, online ordering and reporting. Resale buyers should confirm what transfer training and system access the franchisor provides to incoming owners and existing staff when ownership changes.

  2. Ideal Owner

    The model suits hands-on operators comfortable running a fast-paced restaurant: managing hourly staff, holding food quality and consistency, and meeting brand standards in a high-volume service environment. Restaurant or multi-unit operations experience is valuable, particularly for those pursuing larger territories, though the franchisor provides structured training for owners new to the category. Strong local marketing instincts and a focus on guest experience help convert the brand's recognition into repeat traffic.

  3. Recognition & Awards

    The Halal Guys was featured among QSR Magazine's Top 50 Contenders for 2024 and earned the Multicultural Award from the American Muslim Consumer Consortium in 2014. Its cult following predates franchising: Time Magazine once named it among the 10 most-Yelped businesses in the United States, and wide media coverage has reinforced its standing as the largest American halal food concept in the world. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, reputation and community visibility.

  4. Industry / Market

    The Halal Guys sits within the fast-casual restaurant sector and the wider market for halal cuisine. The North American halal food and beverage market is valued at roughly $80 billion in 2026 and is forecast to grow about 7% a year (Mordor Intelligence), supported by a growing US Muslim population and rising mainstream interest in halal and Middle Eastern food. Crossover appeal beyond observant diners broadens demand, though local performance still depends on site quality, foot traffic and competition. For resale buyers, a specific unit's established trade area matters more than category tailwinds.

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